Decompression Toys Market Report 2026

The decompression toys market size has grown strongly in recent years. It will grow from $2.8 billion in 2025 to $3 billion in 2026 at a compound annual growth rate (CAGR) of 7%. The growth in the historic period can be attributed to increasing workplace stress levels, growing awareness of mental wellness, expansion of toy and novelty product markets, availability of low-cost manufacturing materials, rise of home-based recreational activities.

The decompression toys market size is expected to see strong growth in the next few years. It will grow to $3.89 billion in 2030 at a compound annual growth rate (CAGR) of 6.7%. The growth in the forecast period can be attributed to rising focus on mental health management, growing demand for sustainable toy materials, expansion of corporate wellness initiatives, increasing adoption in educational environments, rising innovation in sensory engagement designs. Major trends in the forecast period include increasing demand for stress relief products, rising popularity of sensory-based toys, growing adoption of workplace wellness tools, expansion of educational and therapeutic applications, enhanced focus on portable and durable designs.

The rising prevalence of anxiety is expected to drive the growth of the decompression toys market. Anxiety-related disorders are increasing due to factors such as trauma from adverse life experiences, chronic stress, genetic predisposition, substance abuse, and societal pressures, including the impact of social media. Decompression toys support anxiety management by providing sensory stimulation that distracts the mind, reduces stress, and promotes relaxation. For example, in May 2024, the American Psychiatric Association reported that 43% of adults experienced higher anxiety levels compared to the previous year, up from 37% in 2023 and 32% in 2022. Therefore, the growing prevalence of anxiety is fueling demand for decompression toys.

Key players in the market are focusing on product innovation to enhance engagement and stress relief. For instance, in September 2023, Fun in Motion Toys, a US-based toy manufacturer, launched Nockles, a collection of soft, bendable fidget toys that snap together to form various geometric shapes. These toys provide tactile stimulation through bending, twisting, and reshaping, offering users a satisfying sensory experience. The Nockles line includes the nockles diga, nockles loop, nockles tetra, nockles cube, and nockles sphere.

In July 2023, Veefriends LLC, a US-based entertainment company, partnered with Squishmallows, a US-based toy company, to release VeeFriends plush collectibles. This collaboration aims to promote positivity, kindness, and joy while expanding the product offerings in the decompression toys and collectibles segment.

Major companies operating in the decompression toys market are ZURU LLC, Funko Inc., Spin Master Ltd, Möbii, Tangle Creations, YoYa Toys, Toms Fidgets, StressCHECK, The Friendly Swede, Antsy Labs, Crazy Aarons Putty World, Stress Less Co, Sensory Tools LLC, Pop It LLC, Thinking Putty, Fidgetland, Hasbro Inc., Tomy International, Schylling Inc., Learning Resources Inc., PlayMonster Group, MindWare, Simba Dickie Group, Ravensburger AG, Goliath Games.

North America was the largest region in the decompression toys market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the decompression toys market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the decompression toys market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The decompression toys market consists of sales of stress balls, fidget spinners, sensory rings, squishy toys, and kinetic sand. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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