Bath Bomb Market Report 2024

This Bath Bomb market report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The bath bomb market size has grown strongly in recent years. It will grow from $1.45 billion in 2023 to $1.57 billion in 2024 at a compound annual growth rate (CAGR) of 8.4%. The growth during the historic period can be attributed to the increasing popularity of home spa experiences, rising consumer interest in luxury personal care products, growing awareness of natural and organic ingredients, the influence of social media and beauty influencers, and the introduction of innovative and diverse bath bomb formulations.

The bath bomb market size is expected to see strong growth in the next few years. It will grow to $2.19 billion in 2028 at a compound annual growth rate (CAGR) of 8.6%. The projected growth during the forecast period can be attributed to rising demand for customized and personalized bath products, the expansion of e-commerce platforms, growing consumer preference for eco-friendly and sustainable products, the rise of wellness and self-care trends, and increasing disposable income. Key trends expected to drive this growth include the adoption of eco-friendly and biodegradable packaging, advancements in personalized and customized bath bomb formulations, integration of wellness-focused ingredients, innovation in scent and color combinations, and a heightened emphasis on vegan and cruelty-free product offerings.

The expansion of the personal care sector is likely to drive the growth of the bath bomb market in the future. The personal care sector offers a variety of products and services aimed at enhancing personal appearance and hygiene. This sector is growing due to factors such as evolving consumer preferences, the rise of e-commerce, an aging population, and increased awareness of health and wellness. Bath bombs enhance the bathing experience by releasing soothing scents and beneficial chemicals that promote relaxation and stress relief. They often contain moisturizing ingredients, essential oils, and vitamins, offering multiple skincare benefits for those focused on wellness and self-care. For example, a report from the British Beauty Council in July 2024 indicated that in 2023, the personal care sector contributed £27.2 billion ($30.44 billion) to the GDP, reflecting an 11% increase from 2022. This growth is linked to a 10% rise in household spending on personal care products and services in the UK. As a result, the expansion of the personal care sector is fueling the growth of the bath bomb market.

Leading companies in the bath bomb market are focusing on creating advanced products like the innovative post-workout bath bomb to enhance the bathing experience and meet specific consumer demands, such as muscle recovery and relaxation. These specialized bath bombs are designed to aid in post-exercise muscle recovery and relaxation, often formulated for cold water use to alleviate soreness. For instance, in May 2024, Lush, a UK-based beauty product provider, introduced 29 new bath bombs, including a post-workout bomb tailored for cold water recovery and a baby-friendly bath bomb with a solid shampoo bar inside. The post-workout bath bomb is designed specifically for cold water bathing, helping to soothe sore muscles, while the baby-friendly option offers gentle care with the convenience of a mini solid shampoo bar.

In September 2024, L Catterton, a US-based consumer-focused investment firm, acquired Stenders for an undisclosed amount. This acquisition is intended to strengthen L Catterton's portfolio in the wellness and beauty sector by capitalizing on Stenders' expertise in bath and body products, including bath bombs, to cater to the rising consumer demand for premium self-care items. Stenders is a Latvia-based cosmetics company specializing in bath and body care products.

Major companies operating in the bath bomb market are Bath & Body Works, Lush, Rituals Cosmetics Enterprise B.V., Crabtree & Evelyn, Kiehl’s, Nubian Heritage, Bomb Cosmetics, Herbivore Botanicals LLC, Pacha Soap Co., Dr. Teal’s, Bubbles & Balms, Lola Soap, Moon Valley Organics, Charmed Aroma, Cocoon Apothecary, LifeAround2Angels, MION Artisan Soap Co., Soap & Glory, Hugo Naturals, Fizz Fairy Krazycolours Inc., Blackbird Grove, SALUS.

North America was the largest region in the bath bomb market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the bath bomb market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the bath bomb market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

A bath bomb is an effervescent product designed to dissolve in bathwater. Typically made from baking soda, citric acid, and additional ingredients such as essential oils, fragrances, and colorants, it fizzes upon contact with water. As it dissolves, it releases its components, creating a fragrant and visually appealing experience while providing moisturizing and skin-softening benefits.

The primary types of bath bombs are natural or organic and synthetic. Natural or organic bath bombs are crafted from organic ingredients and avoid synthetic chemicals, offering a gentle and eco-friendly bath experience for those seeking chemical-free self-care. They come in various fragrances, including fruity, floral, woody, citrus, herbal, and others, and serve different functions such as relaxation and stress relief, energizing and refreshing, or moisturizing and nourishing. Bath bombs are distributed through various channels, including online retail, specialty stores, supermarkets or hypermarkets, and convenience stores, and are used in both residential and commercial settings.

The bath bombs market research report is one of a series of new reports that provides bath bombs market statistics, including the bath bombs industry global market size, regional shares, competitors with the bath bombs market share, detailed bath bombs market segments, market trends, and opportunities, and any further data you may need to thrive in the bath bombs industry. These bath bombs market research reports deliver a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The bath bomb market consists of sales of scented bath bombs, bubble bath bombs, herbal bath bombs, and themed bath bombs. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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