Artificial Intelligence (AI) in ELearning Market Report 2024

This Artificial Intelligence (AI) in eLearning market report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The AI in eLearning market size has grown rapidly in recent years. It will grow from $4.07 billion in 2023 to $4.54 billion in 2024 at a compound annual growth rate (CAGR) of 11.5%. The growth during the historic period can be attributed to several factors, the expansion of online learning platforms, increased internet accessibility, rising demand for scalable education solutions, the development of mobile learning technologies, and a growing emphasis on personalized education.

The AI in eLearning market size is expected to see rapid growth in the next few years. It will grow to $7.05 billion in 2028 at a compound annual growth rate (CAGR) of 11.7%. The anticipated growth during the forecast period can be attributed to several factors, increased adoption of remote learning solutions, advancements in AI for real-time learning analytics, the expansion of AI in personalized education tools, rising investment in AI research for education, and the rise of hybrid learning models. Major trends expected to shape this period include a growing demand for AI-driven interactive learning environments, the use of AI for adaptive and predictive learning, the expansion of personalized learning experiences through AI, the development of AI-powered educational games, and advancements in AI tutoring systems.

The increasing adoption of online learning is expected to drive the growth of the AI in eLearning market in the future. Online learning involves acquiring knowledge and skills through digital platforms and internet-based resources, enabling remote access to educational content and interactions. Several factors, including improved internet accessibility, flexible learning options, and personalized learning experiences, contribute to the rise in online learning. AI enhances this trend by offering personalized learning experiences, improving accessibility through adaptive technologies, automating administrative tasks, and providing real-time support, making online education more efficient and engaging for a wider audience. For instance, a June 2024 report by the Philadelphia College of Osteopathic Medicine revealed that in 2022, online class enrollment was 19 percentage points higher than pre-pandemic levels, with 60% of students expressing satisfaction with online learning and 69% favoring it over traditional in-person instruction. As a result, the growing adoption of online learning is fueling the expansion of the AI in eLearning market.

Leading companies in the AI in eLearning market are focusing on developing advanced technologies, such as AI chatbots, to enhance personalized learning experiences and streamline educational support. AI chatbots are automated software programs that utilize artificial intelligence to simulate human-like interactions and assist users with queries and tasks in real time. For instance, in March 2023, Udacity Inc., a US-based online education company, introduced an AI chatbot featuring GPT-4 Turbo technology. This technology allows the chatbot to handle thousands of interactions simultaneously, providing real-time, personalized feedback and guidance to each learner. While the AI chatbot complements human mentors, who offer valuable human interaction throughout the learner's journey, it ensures learners receive instant, tailored assistance as needed.

In May 2024, Accenture Plc, an Ireland-based information technology company, acquired Udacity for an undisclosed amount. This acquisition underscores Accenture’s commitment to meeting client needs in a rapidly evolving workforce environment. It aims to provide clients with essential industry-specific training and technology skills to enhance their business value in the AI economy. Udacity Inc. is a US-based provider of AI in eLearning solutions.

Major companies operating in the AI in elearning market are Google LLC, Citrix Systems Inc., Microsoft Corporation, Amazon Web Services Inc., IBM Corporation, Cisco Systems Inc., Oracle Corporation, Baidu Inc., Adobe Inc., Byju’s, Pearson PLC, OpenAI, Aptara Inc., Udemy Inc., Blackboard Inc., Coursera Inc., Jenzabar Inc., Docebo, Anthology Inc., Articulate Global LLC, LAIX Inc., Udacity Inc., Carnegie Learning Inc., edX LLC, Knewton Inc., Apollo Education Group Inc., Cognii Inc.

North America was the largest region in the AI in eLearning market in 2023. The regions covered in the AI in elearning market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the AI in elearning market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

AI in eLearning involves integrating artificial intelligence technologies into educational platforms and tools to enhance the learning experience. AI algorithms analyze learners' performance, preferences, and progress to personalize educational content and recommendations, aiming to make education more efficient, engaging, and tailored to individual needs. This integration has the potential to improve learning outcomes and the overall educational experience.

The main components of AI in eLearning include solutions and services. AI in eLearning solutions refers to software and tools designed to create, manage, and deliver educational content using AI technologies. These solutions can be implemented both on-premise and in the cloud and utilize various technologies such as machine learning (ML), natural language processing (NLP), and computer vision. Applications of these solutions include virtual classrooms, corporate training and development, self-paced learning, and language learning, serving end-users such as academic institutions, corporations, and government and public sector organizations.

The AI in eLearning market research report is one of a series of new reports that provides AI in eLearning market statistics, including AI in eLearning industry global market size, regional shares, competitors with a AI in eLearning market share, detailed AI in eLearning market segments, market trends and opportunities, and any further data you may need to thrive in the AI in eLearning industry. This AI in eLearning market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The AI in eLearning market consists of revenues earned by entities by providing services such as automated grading and assessment, gamification, language translation, and sentiment analysis. The market value includes the value of related goods sold by the service provider or included within the service offering. The AI in eLearning market also includes sales of personalized learning platforms, intelligent tutoring systems and learning analytics dashboards. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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