Artificial Intelligence (AI) Content Creation Tool Market Report 2024

This Artificial Intelligence (AI) Content Creation Tool market report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The artificial intelligence (AI) content creation tool market size has grown rapidly in recent years. It will grow from $0.79 billion in 2023 to $0.91 billion in 2024 at a compound annual growth rate (CAGR) of 16.5%. The growth during the historic period can be attributed to the shift to remote work, the rising popularity of video content, the need for cost efficiency, high demands for content output, and increased adoption within the publishing industry.

The artificial intelligence (AI) content creation tool market size is expected to see rapid growth in the next few years. It will grow to $1.7 billion in 2028 at a compound annual growth rate (CAGR) of 16.7%. The projected growth during the forecast period can be attributed to the expanding influencer economy, increasing adoption in advertising, rising use in healthcare content creation, real-time content generation, and efforts toward environmental sustainability. Key trends expected to drive this growth include the integration of AI content tools with content management systems (CMS), innovations in AI-generated art and design, the use of generative AI models, integration of voice recognition technologies, and advancements in generating music scores.

The increasing adoption of chatbots is anticipated to drive the growth of the artificial intelligence (AI) content creation tool market. Chatbots are software applications designed to mimic human conversation, commonly used in customer service, sales, and information retrieval through text or voice interfaces. Their growing use is attributed to their ability to enhance customer engagement and streamline communication by providing instant, personalized responses. AI content creation tools support chatbots by generating high-quality, relevant content, thereby improving the chatbots' ability to engage users and deliver accurate responses. For example, in December 2022, Acceleration Economy, a US-based online media company, reported that 80% of marketers are integrating chatbots into their customer experience and engagement strategies. This surge in chatbot adoption is propelling the growth of the AI content creation tool market.

Leading companies in the AI content creation tool market are advancing technologies such as generative AI solutions to enhance content creation processes and improve efficiency. Generative AI solutions utilize machine learning algorithms to produce new and original content - such as text, images, or videos - by learning patterns from existing data. For instance, in May 2024, Deloitte Digital, a US-based media company, introduced CreativEdge, a production-ready Generative AI (GenAI) solution. This tool equips marketing teams with customized, on-brand content creation capabilities, revolutionizing the marketing landscape by streamlining workflows and enabling rapid creation of creative assets for omnichannel campaigns. CreativEdge is a web-based tool that simplifies content creation workflows for marketing and sales, generating consistent, cross-media campaigns - like digital displays, emails, social media posts, and video storyboards - with a single click. It supports text, images, and translations in over 20 languages.

In February 2024, Jasper AI Inc., a US-based software company, acquired Clipdrop from Stability AI for an undisclosed amount. This acquisition aims to integrate Clipdrop’s advanced image creation and editing technologies into Jasper’s marketing tools, enhancing personalization and optimization for enterprise marketing teams. The move also expands Jasper’s presence in Europe and strengthens its position within the Paris AI community. Stability AI, a UK-based artificial intelligence company, is known for developing advanced generative AI models for creating high-quality images, animations, audio, and text content.

Major companies operating in the artificial intelligence (AI) content creation tool market are OpenAI Inc., Hubspot Inc., Canva Inc., Grammarly Inc., VEED.IO, Jasper AI Inc., Synthesia, Murf AI, Anyword, Lumen5, Wordtune, Copy.ai, Writesonic, Rytr, Surfer SEO, Copysmith, Frase, Scalenut, Narrativa, QuillBot, Article Forge, Perplexity, Text Blaze, Peppertype.ai, MarketMuse.

North America was the largest region in the artificial intelligence (AI) content creation tool market in 2023. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the artificial intelligence (AI) content creation tool market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the artificial intelligence (AI) content creation tool market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

An artificial intelligence (AI) content creation tool is software that automates the generation of various content types using AI. By leveraging natural language processing and machine learning, these tools create scalable, reliable, and contextually appropriate content such as articles, images, and social media posts. They produce content that closely resembles human-authored work, capturing nuances such as tone and style.

The primary content formats in the AI content creation tool market include textual, graphical, video, audio, and others. Textual content involves generating written materials such as articles, reports, and social media posts. The technologies involved are machine learning and deep learning, which can be deployed through on-premises or cloud-based solutions. These tools support functions such as training and inference and serve a variety of end-users, including enterprises, government organizations, and cloud service providers.

The artificial intelligence (AI) content creation tool market research report is one of a series of new reports that provides artificial intelligence (AI) content creation tool market statistics, including the artificial intelligence (AI) content creation tool industry global market size, regional shares, competitors with artificial intelligence (AI) content creation tool market share, detailed artificial intelligence (AI) content creation tool market segments, market trends, and opportunities, and any further data you may need to thrive in the artificial intelligence (AI) content creation tool industry. These artificial intelligence (AI) content creation tool market research reports deliver a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The artificial intelligence (AI) content creation tool market consists of revenues earned by entities by providing services such as social media management, editing and proofreading, and voice and speech generation. The market value includes the value of related goods sold by the service provider or included within the service offering. The artificial intelligence (AI) content creation tool market also includes sales of graphics processing units, central processing units, and tensor processing units. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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