This Alternative Tourism market report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
The alternative tourism market size has grown steadily in recent years. It will grow from $91.25 billion in 2023 to $94.58 billion in 2024 at a compound annual growth rate (CAGR) of 3.6%. The growth during the historic period can be attributed to several factors such as heightened awareness of environmental and cultural preservation, a rising demand for authentic travel experiences, a desire for sustainable development, increasing interest in eco-friendly and ethical travel options, and a need for economic support in local communities.
The alternative tourism market size is expected to see steady growth in the next few years. It will grow to $110.37 billion in 2028 at a compound annual growth rate (CAGR) of 3.9%. The growth during the forecast period can be attributed to several factors such as the increasing popularity of digital and social media marketing, rising government and industry support for sustainable travel initiatives, growing demand for personalized and unique travel experiences, improved accessibility and infrastructure in emerging destinations, and a continued global focus on responsible and eco-friendly tourism practices. Major trends expected during this period include the expansion of adventure and niche travel segments, heightened interest in cultural and heritage tourism, integration of technology such as virtual reality for immersive experiences, greater use of digital and mobile platforms for booking and promoting travel, and a surge in community-based and local tourism initiatives.
The growing number of international travelers is anticipated to drive the alternative tourism market in the future. International travelers are individuals who cross national borders for activities such as tourism, business, or education. The increase in international travelers is due to better global connectivity, higher disposable incomes, and a growing interest in diverse experiences. These travelers contribute to local economies, help preserve cultural heritage, and promote environmental conservation by opting for alternative tourism options. For example, in February 2024, the International Trade Administration, a US-based government resource, projected that the total number of international visitors to the United States would rise to 77.7 million in 2024, up by 10.4 million, or 15.4%, from the 67.3 million visitors in 2023. Consequently, the increase in international travelers is expected to boost the alternative tourism market.
Leading companies in the alternative tourism market are focusing on technological innovations, such as authentic ecotours, to enhance travel experiences with immersive, environmentally friendly activities while promoting sustainable practices and supporting local communities. Authentic ecotours provide immersive travel experiences in natural settings that prioritize environmental conservation, respect for local cultures, and support for community-based initiatives. For instance, in April 2023, MEET Network, a Spain-based travel arrangements association, and Intrepid, an Australia-based travel company, introduced a 9-day authentic expedition in Albania. This eco-friendly adventure is designed for travelers interested in exploring remote regions while supporting local communities and conservation efforts. The tour includes visits to Divjak-Karavasta National Park, emphasizing its biodiversity protection initiatives.
In August 2023, Intrepid, an Australia-based travel company, acquired Daintree Ecolodge for $5 million. This acquisition is part of Intrepid's strategy to expand beyond tours into complementary new areas. Daintree Ecolodge is an Australian luxury rainforest retreat that offers Tree House ecotours.
Major companies operating in the alternative tourism market are The Travel Corporation, City Experiences, Abercrombie & Kent USA LLC, Intrepid Travel Pty Ltd, TourRadar GmbH, G Adventures Inc., Viator Inc., Zicasso Inc., Secret Food Tours, Eating Europe Food Tours, Food Tour Corporation, Greaves Travel Ltd, The International Kitchen, Culinary Backstreets, India Food Tour, Classic Journeys LLC, Context Travel, Epicurean Ways LLC, Gourmet on Tour, The FTC4Lobe Group.
Europe was the largest region in the alternative tourism market in 2023. The regions covered in the alternative tourism market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the alternative tourism market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Alternative tourism refers to a type of travel that focuses on experiences different from those offered by mass tourism. It often highlights sustainable, culturally immersive, and environmentally friendly practices. Alternative tourism promotes responsible travel by encouraging travelers to make thoughtful choices about how their activities and spending affect their destinations.
The primary types of alternative tourism include dark tourism, ecotourism, volunteer tourism, and rural tourism, among others. Dark tourism involves visiting locations associated with death, disaster, or tragedy. Activities in this sector encompass land-based, water-based, and air-based experiences for various age groups, including those under 30, 30 to 41, 42 to 49, and 50 and older. Travelers may be solo, in groups of friends, couples, or families. Tours are often planned through various booking channels, such as phone, online, or in-person bookings.
The alternative tourism market research report is one of a series of new reports that provides alternative tourism market statistics, including alternative tourism industry global market size, regional shares, competitors with an alternative tourism market share, detailed alternative tourism market segments, market trends and opportunities, and any further data you may need to thrive in the alternative tourism industry. This alternative tourism market research report delivers a complete perspective on everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The alternative tourism market includes revenues earned by entities that provide services such as adventure travel, community-based tourism, wildlife tours, and volunteering vacations. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
The alternative tourism market size has grown steadily in recent years. It will grow from $91.25 billion in 2023 to $94.58 billion in 2024 at a compound annual growth rate (CAGR) of 3.6%. The growth during the historic period can be attributed to several factors such as heightened awareness of environmental and cultural preservation, a rising demand for authentic travel experiences, a desire for sustainable development, increasing interest in eco-friendly and ethical travel options, and a need for economic support in local communities.
The alternative tourism market size is expected to see steady growth in the next few years. It will grow to $110.37 billion in 2028 at a compound annual growth rate (CAGR) of 3.9%. The growth during the forecast period can be attributed to several factors such as the increasing popularity of digital and social media marketing, rising government and industry support for sustainable travel initiatives, growing demand for personalized and unique travel experiences, improved accessibility and infrastructure in emerging destinations, and a continued global focus on responsible and eco-friendly tourism practices. Major trends expected during this period include the expansion of adventure and niche travel segments, heightened interest in cultural and heritage tourism, integration of technology such as virtual reality for immersive experiences, greater use of digital and mobile platforms for booking and promoting travel, and a surge in community-based and local tourism initiatives.
The growing number of international travelers is anticipated to drive the alternative tourism market in the future. International travelers are individuals who cross national borders for activities such as tourism, business, or education. The increase in international travelers is due to better global connectivity, higher disposable incomes, and a growing interest in diverse experiences. These travelers contribute to local economies, help preserve cultural heritage, and promote environmental conservation by opting for alternative tourism options. For example, in February 2024, the International Trade Administration, a US-based government resource, projected that the total number of international visitors to the United States would rise to 77.7 million in 2024, up by 10.4 million, or 15.4%, from the 67.3 million visitors in 2023. Consequently, the increase in international travelers is expected to boost the alternative tourism market.
Leading companies in the alternative tourism market are focusing on technological innovations, such as authentic ecotours, to enhance travel experiences with immersive, environmentally friendly activities while promoting sustainable practices and supporting local communities. Authentic ecotours provide immersive travel experiences in natural settings that prioritize environmental conservation, respect for local cultures, and support for community-based initiatives. For instance, in April 2023, MEET Network, a Spain-based travel arrangements association, and Intrepid, an Australia-based travel company, introduced a 9-day authentic expedition in Albania. This eco-friendly adventure is designed for travelers interested in exploring remote regions while supporting local communities and conservation efforts. The tour includes visits to Divjak-Karavasta National Park, emphasizing its biodiversity protection initiatives.
In August 2023, Intrepid, an Australia-based travel company, acquired Daintree Ecolodge for $5 million. This acquisition is part of Intrepid's strategy to expand beyond tours into complementary new areas. Daintree Ecolodge is an Australian luxury rainforest retreat that offers Tree House ecotours.
Major companies operating in the alternative tourism market are The Travel Corporation, City Experiences, Abercrombie & Kent USA LLC, Intrepid Travel Pty Ltd, TourRadar GmbH, G Adventures Inc., Viator Inc., Zicasso Inc., Secret Food Tours, Eating Europe Food Tours, Food Tour Corporation, Greaves Travel Ltd, The International Kitchen, Culinary Backstreets, India Food Tour, Classic Journeys LLC, Context Travel, Epicurean Ways LLC, Gourmet on Tour, The FTC4Lobe Group.
Europe was the largest region in the alternative tourism market in 2023. The regions covered in the alternative tourism market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the alternative tourism market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Alternative tourism refers to a type of travel that focuses on experiences different from those offered by mass tourism. It often highlights sustainable, culturally immersive, and environmentally friendly practices. Alternative tourism promotes responsible travel by encouraging travelers to make thoughtful choices about how their activities and spending affect their destinations.
The primary types of alternative tourism include dark tourism, ecotourism, volunteer tourism, and rural tourism, among others. Dark tourism involves visiting locations associated with death, disaster, or tragedy. Activities in this sector encompass land-based, water-based, and air-based experiences for various age groups, including those under 30, 30 to 41, 42 to 49, and 50 and older. Travelers may be solo, in groups of friends, couples, or families. Tours are often planned through various booking channels, such as phone, online, or in-person bookings.
The alternative tourism market research report is one of a series of new reports that provides alternative tourism market statistics, including alternative tourism industry global market size, regional shares, competitors with an alternative tourism market share, detailed alternative tourism market segments, market trends and opportunities, and any further data you may need to thrive in the alternative tourism industry. This alternative tourism market research report delivers a complete perspective on everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The alternative tourism market includes revenues earned by entities that provide services such as adventure travel, community-based tourism, wildlife tours, and volunteering vacations. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
Table of Contents
1. Executive Summary2. Alternative Tourism Market Characteristics3. Alternative Tourism Market Trends and Strategies30 to 41 Years42 to 49 Years32. Global Alternative Tourism Market Competitive Benchmarking33. Global Alternative Tourism Market Competitive Dashboard34. Key Mergers and Acquisitions in the Alternative Tourism Market
4. Alternative Tourism Market - Macro Economic Scenario
5. Global Alternative Tourism Market Size and Growth
6. Alternative Tourism Market Segmentation
50 Years and Above
7. Alternative Tourism Market Regional and Country Analysis
8. Asia-Pacific Alternative Tourism Market
9. China Alternative Tourism Market
10. India Alternative Tourism Market
11. Japan Alternative Tourism Market
12. Australia Alternative Tourism Market
13. Indonesia Alternative Tourism Market
14. South Korea Alternative Tourism Market
15. Western Europe Alternative Tourism Market
16. UK Alternative Tourism Market
17. Germany Alternative Tourism Market
18. France Alternative Tourism Market
19. Italy Alternative Tourism Market
20. Spain Alternative Tourism Market
21. Eastern Europe Alternative Tourism Market
22. Russia Alternative Tourism Market
23. North America Alternative Tourism Market
24. USA Alternative Tourism Market
25. Canada Alternative Tourism Market
26. South America Alternative Tourism Market
27. Brazil Alternative Tourism Market
28. Middle East Alternative Tourism Market
29. Africa Alternative Tourism Market
30. Alternative Tourism Market Competitive Landscape and Company Profiles
31. Alternative Tourism Market Other Major and Innovative Companies
35. Alternative Tourism Market Future Outlook and Potential Analysis
36. Appendix
Executive Summary
Alternative Tourism Global Market Report 2024 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses on alternative tourism market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Reasons to Purchase:
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- Assess the Russia - Ukraine war’s impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
- Measure the impact of high global inflation on market growth.
- Create regional and country strategies on the basis of local data and analysis.
- Identify growth segments for investment.
- Outperform competitors using forecast data and the drivers and trends shaping the market.
- Understand customers based on the latest market shares.
- Benchmark performance against key competitors.
- Suitable for supporting your internal and external presentations with reliable high quality data and analysis
- Report will be updated with the latest data and delivered to you along with an Excel data sheet for easy data extraction and analysis.
- All data from the report will also be delivered in an excel dashboard format.
Description
Where is the largest and fastest growing market for alternative tourism? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The alternative tourism market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include:
- The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.
- The impact of higher inflation in many countries and the resulting spike in interest rates.
- The continued but declining impact of COVID-19 on supply chains and consumption patterns.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:
1) By Type: Dark Tourism; Ecotourism; Volunteer Tourism; Rural Tourism; Other Types2) By Activity: Land-Based Activity; Water-Based Activity; Air-Based Activity
3) By Age Group: Below 30 Years; 30 To 41 Years; 42 To 49 Years; 50 Years And Above
4) By Type Of Traveler: Solo; Friends Or Group; Couple; Family
5) By Booking Channel: Phone Booking; Online Booking; In Person Booking
Key Companies Mentioned: The Travel Corporation; City Experiences; Abercrombie & Kent USA LLC; Intrepid Travel Pty Ltd; TourRadar GmbH
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: PDF, Word and Excel Data Dashboard.
Companies Mentioned
The major companies profiled in this Alternative Tourism market report include:- The Travel Corporation
- City Experiences
- Abercrombie & Kent USA LLC
- Intrepid Travel Pty Ltd
- TourRadar GmbH
- G Adventures Inc.
- Viator Inc.
- Zicasso Inc.
- Secret Food Tours
- Eating Europe Food Tours
- Food Tour Corporation
- Greaves Travel Ltd
- The International Kitchen
- Culinary Backstreets
- India Food Tour
- Classic Journeys LLC
- Context Travel
- Epicurean Ways LLC
- Gourmet on Tour
- The FTC4Lobe Group
Table Information
Report Attribute | Details |
---|---|
No. of Pages | 175 |
Published | December 2024 |
Forecast Period | 2024 - 2028 |
Estimated Market Value ( USD | $ 94.58 Billion |
Forecasted Market Value ( USD | $ 110.37 Billion |
Compound Annual Growth Rate | 3.9% |
Regions Covered | Global |
No. of Companies Mentioned | 21 |