Vitamin E Market Report 2024

This Vitamin E market report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The vitamin E market size has grown strongly in recent years. It will grow from $2.58 billion in 2023 to $2.77 billion in 2024 at a compound annual growth rate (CAGR) of 7.3%. The growth during the historic period can be attributed to several factors, including a rise in dietary supplement consumption, the fortification of animal feed, increasing health awareness, growing demand in the cosmetic industry, and an aging population.

The vitamin E market size is expected to see strong growth in the next few years. It will grow to $3.7 billion in 2028 at a compound annual growth rate (CAGR) of 7.5%. The anticipated growth during the forecast period can be attributed to several factors, including rising demand for functional foods, growth in aquaculture, increasing prevalence of chronic diseases, expanding applications in pharmaceuticals, and a consumer shift towards natural products. Key trends expected to shape the market include new product launches, personalized nutrition, clean label products, plant-based alternatives, and increased investment in research and development.

The growing demand for skin care products is anticipated to drive the expansion of the vitamin E market in the future. Skin care products encompass a variety of items aimed at maintaining and improving skin health and appearance. This increased demand is driven by heightened awareness of skin health, often influenced by social media. Additionally, the rise in online shopping and ongoing innovation in skin care products attract consumers seeking effective solutions. Vitamin E is a key ingredient in skin care, valued for its moisturizing, protective, and healing properties that address different skin types and concerns. For example, a report by The Cosmetic, Toiletry, and Perfumery Association in May 2023 revealed that skin care product sales reached 479,569 units in 2022, up from 461,472 units in 2021. Consequently, the growing interest in skin care products is fueling the vitamin E market’s growth.

Leading companies in the vitamin E market are focusing on developing advanced health products with innovative ingredient combinations and formulations, such as vitamin E creams, to deliver comprehensive benefits and address various consumer needs. Vitamin E cream is a topical product containing vitamin E, known for its antioxidant properties, which helps to moisturize, protect, and repair the skin. For instance, in April 2024, P&G Health’s Evion, an India-based pharmaceutical manufacturer, introduced a Vitamin E Cream that blends Vitamin E with Aloe Vera to enhance skin nourishment and promote a glowing appearance. This development includes advancements in both natural and synthetic forms of Vitamin E and new applications across industries such as cosmetics, dietary supplements, and functional foods. The benefits of vitamin E make it a crucial ingredient in health and wellness products.

In June 2022, Kensing LLC, a US-based company specializing in natural vitamin E and phytosterol products, acquired Vitae Naturals for an undisclosed amount. This acquisition aligns with Kensing’s strategy to strengthen its position in the nutrition, food, and personal care sectors, as both companies focus on vitamin E and plant sterols. The acquisition enables Kensing to bolster its presence in the natural vitamin E market and expand further into food ingredients. Vitae Naturals, based in Spain, is known for its production of antioxidant systems and microencapsulated vitamin E.

Major companies operating in the vitamin e market are Archer Daniels Midland Company (ADM), BASF SE, Brenntag AG, Evonik Industries AG, Kao Corporation, DSM Nutritional Products, Amway Corporation, Lonza Group AG, Glanbia Plc, Alfa Laval AB, Herbalife Nutrition Ltd., Sime Darby Plantation Berhad, Lubrizol Corporation, Kemin Industries Inc., Schwabe Group, Vitamin Shoppe Industries Inc., Naturex SA, Swanson Health Products Inc., Nature's Way Products LLC, AstaReal AB, Kensing LLC, NutriScience Innovations LLC, Vitae Naturals, Hawkins Watts Limited.

Europe was the largest region in the vitamin E market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the vitamin e market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the vitamin e market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Vitamin E encompasses a group of eight fat-soluble compounds, including four tocopherols and four tocotrienols. These compounds are crucial for human health, mainly functioning as antioxidants that protect cells from damage caused by free radicals, which are reactive molecules that can harm cellular structures.

The primary types of vitamin E products are tocopherol and tocotrienol. Tocopherol vitamin E includes fat-soluble compounds known for their antioxidant properties, which help safeguard cells from oxidative stress induced by free radicals. Tocopherol vitamin E can be derived from natural sources or synthesized artificially. It is used in various applications such as dietary supplements, animal feed, food and beverages, cosmetics, and other products.

The vitamin E market research report is one of a series of new reports that provides vitamin E market statistics, including vitamin E industry global market size, regional shares, competitors with a vitamin E market share, detailed vitamin E market segments, market trends and opportunities, and any further data you may need to thrive in the vitamin E industry. This vitamin E market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The vitamin E market consists of sales of vitamin e capsules, vitamin e oil, vitamin e tablets, vitamin e powders, vitamin e-enriched skincare products, and fortified foods. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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