Photo Printing and Merchandise Market Report 2024

This Photo Printing And Merchandise market report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The photo printing and merchandise market size has grown strongly in recent years. It will grow from $20.39 billion in 2023 to $21.54 billion in 2024 at a compound annual growth rate (CAGR) of 5.6%. The growth during the historic period can be attributed to several factors such as the rising demand for personalized gifts spurred growth in custom photo products, the increasing use of digital cameras and smartphones led to higher photo printing volumes, growing interest in DIY and creative projects resulted in higher sales of photo merchandise, the expansion of e-commerce platforms made photo printing services more accessible, and rising disposable income allowed consumers to spend more on custom photo items.

The photo printing and merchandise market size is expected to see strong growth in the next few years. It will grow to $26.91 billion in 2028 at a compound annual growth rate (CAGR) of 5.7%. The growth during the forecast period can be attributed to several factors such as advancements in printing technology are expected to improve product quality and customization options, the increasing popularity of social media will drive demand for photo prints and personalized merchandise, the growing use of augmented reality (AR) in photo products will create new interactive experiences, the rising trend of home decor personalization will boost demand for custom photo prints, and the expansion of online and mobile printing services will enhance accessibility to photo merchandise.

The growing adoption of online shopping platforms is expected to drive the expansion of the photo printing and merchandise market in the future. Online shopping platforms are digital marketplaces where consumers can browse, purchase, and receive products and services over the Internet. The rise of these platforms is due to their convenience and accessibility, allowing for easy comparison, a wide range of product selections, and home delivery. These platforms enhance photo printing and merchandise by offering accessible and customizable options for creating and purchasing personalized products. For instance, in May 2024, a report from the Census Bureau of the Department of Commerce, a US-based governmental organization, revealed that e-commerce sales reached approximately $1.11 trillion in 2023. In the first quarter of 2024, total retail sales were estimated at $1.82 trillion. During this period, e-commerce sales increased by 8.5% (±1.1%) compared to the same quarter in 2023, while total retail sales grew by 2.8% (±0.5%). Hence, the growing adoption of online shopping platforms is fueling the growth of the photo printing and merchandise market.

Prominent players in the photo printing and merchandise market are focusing on technological advancements, such as spatial computing, to gain a competitive advantage. Spatial computing offers immersive and interactive photo experiences by blending digital and physical elements. This technology allows users to print photos with 3D effects and augmented reality features, enhancing the personalization and appeal of photo products. For example, in February 2024, Pictarine, a France-based photo management web app, collaborated with Walgreens Photo, a US-based photo services provider, to launch Picta Studio. This innovative app, designed for the Apple Vision Pro, aims to revolutionize the photo printing experience by allowing users to preview their photo creations in a new way and print them at Walgreens locations with same-day service. The launch of Picta Studio not only enhances the photo printing experience but also aligns with current trends in personalization and technological integration.

In April 2023, Prodigi, a UK-based print-on-demand platform, acquired Peecho for an undisclosed amount. This acquisition is designed to strengthen Prodigi's presence in the fast-growing print-on-demand market. It expands the company's market reach while also reinforcing its commitment to innovation and sustainability within the industry. Peecho, based in the Netherlands, specializes in providing cloud printing solutions.

Major companies operating in the photo printing and merchandise market are Amazon.com Inc., Walgreens, Tesco plc, Cimpress plc, Shutterfly Inc., American Greetings Corporation, Eastman Kodak Company, Cewe Stiftung & Co KGaA, Card Factory plc, Printful Inc, FUJIFILM Corporation, Photobox Ltd, District Photo Inc, Zazzle Inc, Minted LLC, Miller's Professional Imaging, Mpix, Moo Print Ltd, Blurb Inc, Printique, Bay Photo Lab, Snapfish LLC.

Europe was the largest region in the photo printing and merchandise market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the photo printing and merchandise market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the photo printing and merchandise market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Photo printing and merchandise is an industry that specializes in printing digital photos onto a variety of products. This sector merges traditional printing methods with digital technology to produce custom, high-quality photo items. It serves both individual consumers and businesses, providing numerous options for personal and promotional use.

The primary products in photo printing and merchandise include calendars, cards, mugs, photo books, photo gifts, prints, t-shirts, wall art, and more. Calendars are printed items that display dates and can feature personal photos or designs. These products are available through desktop and mobile modes, and they are distributed via instant kiosks, over-the-counter sales, retail stores, and online platforms.

The photo printing and merchandise market research report is one of a series of new reports that provides photo printing and merchandise market statistics, including photo printing and merchandise industry global market size, regional shares, competitors with a photo printing and merchandise market share, detailed photo printing and merchandise market segments, market trends and opportunities, and any further data you may need to thrive in the photo printing and merchandise industry. This photo printing and merchandise market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The photo printing and merchandise market consists of revenues earned by entities by providing services such as photo printing, customization, and professional services. The market value includes the value of related goods sold by the service provider or included within the service offering. The photo printing and merchandise market also includes sales of photo printers, frames, and albums. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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