Online Graphic Design Software Market Report 2024

This Online Graphic Design Software market report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The online graphic design software market size has grown rapidly in recent years. It will grow from $8.71 billion in 2023 to $9.68 billion in 2024 at a compound annual growth rate (CAGR) of 11.2%. Theexpansion observed during the historic period can be credited to the growing shift towards online platforms, the widespread adoption of subscription services, greater internet and smartphone penetration, the increasing use of digital marketing, and the rising popularity of freelance work.

The online graphic design software market size is expected to see rapid growth in the next few years. It will grow to $14.91 billion in 2028 at a compound annual growth rate (CAGR) of 11.4%. The anticipated growth during the forecast period can be linked to the rising demand for visually appealing content, the growing trends of remote work and collaboration, the need for unique and personalized content, enhanced accessibility to graphic design, and the increasing digitization across various industries. Key trends for the forecast period involve the integration of artificial intelligence and machine learning, the incorporation of features that support sustainable and eco-friendly design practices, advancements in design tools, progress in cloud computing, and innovations in products.

The increasing importance of digitalization is expected to drive the growth of the online graphic design software market in the future. Digitalization refers to the process of converting information, data, or physical items into a digital format that can be easily processed, stored, and transmitted by computers. The rising importance of digitalization is driven by factors such as enhanced brand awareness, improved customer engagement, better customer support, and more cost-effective marketing. Online graphic design software plays a crucial role in digitalization by making design processes more accessible, collaborative, and efficient, supporting various digital communication and marketing activities. For example, in December 2023, the Bureau of Economic Analysis, a US-based government agency, reported that the real gross output of the digital economy grew by 7.1% in 2022. As a result, the increasing significance of digitalization is fueling the growth of the online graphic design software market.

Leading companies in the online graphic design software market are focusing on developing advanced vector graphic designs using AI algorithms to improve design precision, automate repetitive tasks, and generate creative assets more efficiently. AI in graphic design enhances the creative process by automating routine tasks, offering intelligent suggestions, and introducing new creative possibilities. This technology allows designers to work more effectively, explore innovative approaches, and create high-quality visual content with greater ease. For instance, in October 2023, Adobe Inc., a US-based computer software company, launched Adobe Creative Cloud, featuring over 100 new tools across its popular applications like Photoshop, Illustrator, and Premiere Pro. The integration of generative AI tools enables users to create vector graphics and images from simple text prompts, streamlining the design process and allowing for the quick generation of complex visuals.

In September 2022, Adobe Inc., a US-based computer software company, acquired Figma Inc. for an undisclosed amount. This acquisition was aimed at boosting Adobe's collaborative design capabilities, expanding its market reach, and enhancing its cloud-based offerings. The move was intended to drive innovation, consolidate Adobe’s market position, and accelerate growth, reinforcing its leadership in creative and design software solutions. Figma Inc., a US-based web design company, specializes in design tools, including online graphic design software.

Major companies operating in the online graphic design software market are Adobe Inc., Canva Inc., Figma Inc., PicMonkey, GIMP, Icons8 LLC, Piktochart Sdn. Bhd., Vecteezy, Visme Inc., Desygner Pty Ltd., Venngage Inc., Inkscape, Xara Group Ltd., Stencil, DesignBold, BeFunky Inc., Envato Pty Ltd., Easil Pty Ltd., Snappa Inc., Vectr Labs Inc.

North America was the largest region in the online graphic design software market in 2023. The regions covered in the online graphic design software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the online graphic design software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Online graphic design software encompasses cloud-based or web-based tools that enable users to create, edit, and manipulate visual content like images, graphics, and designs without the need for desktop applications or specialized hardware. These tools are generally accessible via a web browser or mobile app and provide a variety of features for graphic design tasks.

The primary categories of online graphic design software include vector graphics software and raster graphics software. Raster graphics software manages images made up of a grid of individual pixels, each containing color data. These tools can be deployed in various modes, including cloud-based and on-premises solutions, and are utilized by large enterprises as well as small and medium-sized businesses.

The online graphic design software market research report is one of a series of new reports that provides online graphic design software market statistics, including online graphic design software industry global market size, regional shares, competitors with an online graphic design software market share, detailed online graphic design software market segments, market trends, and opportunities, and any further data you may need to thrive in the online graphic design software industry. This online graphic design software research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The online graphic design software market consists of revenues earned by photo editing services, presentation design, and data visualization. The market value includes the value of related goods sold by the service provider or included within the service offering. The online graphic design software market also includes sales of infographic design tools, and collaborative whiteboarding tools. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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