Music Tourism Market Report 2026

The music tourism market size has grown strongly in recent years. It will grow from $6.53 billion in 2025 to $7.13 billion in 2026 at a compound annual growth rate (CAGR) of 9.2%. The growth in the historic period can be attributed to expansion of live music events worldwide, increasing disposable income for leisure travel, growth of international artist tours, rising youth participation in music festivals, improved global travel connectivity.

The music tourism market size is expected to see strong growth in the next few years. It will grow to $10.03 billion in 2030 at a compound annual growth rate (CAGR) of 8.9%. The growth in the forecast period can be attributed to increasing demand for immersive live experiences, expansion of digital ticketing platforms, growing interest in cultural tourism, rising collaborations between tourism boards and music events, increasing use of virtual and hybrid music festivals. Major trends in the forecast period include growing popularity of global music festivals, rising demand for experiential and cultural travel, expansion of destination-based concert tourism, increasing integration of music with local culture, growth of niche and genre-specific music events.

The rise in national and international music events is expected to drive the growth of the music tourism market in the coming years. National music events are concerts or festivals held within a single country, while international events involve performers and attendees from multiple countries, often taking place across various locations worldwide. The increase in these events is fueled by globalization, advances in digital marketing, and growing consumer demand for unique and immersive entertainment experiences. Music tourism supports national and international events by attracting diverse audiences, generating economic revenue, and enhancing cultural exchange and visibility for host locations. For example, in April 2024, according to Statistics Poland, a Poland-based government agency, theatres and music institutions delivered 59 thousand performances in 2023, drew 12.3 million attendees, and premiered 798 new productions. Therefore, the growth of national and international music events is propelling the expansion of the music tourism market.

Companies in the music tourism market are developing innovative offerings, such as night cultural tourism products, to provide unique and memorable experiences. Night cultural tourism involves engaging in cultural activities and attractions, such as performances, festivals, and historical site visits, during evening and nighttime hours. For instance, in March 2024, Hanoi Opera House in Vietnam launched Music Garden, an outdoor space where cultural and musical events are held in collaboration with various embassies to introduce international music to the Vietnamese audience. The venue offers shows featuring traditional musical instruments and classical music from 9 am to 12 pm and 1 pm to 6 pm, while classical concerts and performances by domestic and international artists take place from 7:30 pm to 10 pm.

In May 2024, FKP Scorpio, a Germany-based international concert and festival promoter, acquired Nordic Exhibitions & Events AB for an undisclosed amount. Following the acquisition, FKPE Nordic will promote exhibitions such as Jurassic Lego Brickman, Dino World, and Van Gogh Alive, opening in Sweden during the summer. FKP aims to leverage this partnership to achieve success in the Nordic markets and beyond. Nordic Exhibitions & Events AB is a Sweden-based company providing music tourism.

Major companies operating in the music tourism market are Anschutz Entertainment Group, Live Nation Entertainment Inc., Ticketmaster Entertainment LLC, Pollstar LLC, Vivid Seats LLC, VenuWorks Inc., StubHub Inc., Eventbrite Inc., SeatGeek Inc., Front Gate Tickets LLC, Glastonbury Festivals Ltd., Songkick.com Inc., The Air Group (TAG) Ltd., Only Much Louder Entertainment Pvt. Ltd., Festicket Ltd., C3 Presents LLC, AEG Presents LLC, Bandsintown LLC, ID&T Belgium BVBA, Percept Limited, Festival Ticketing Ltd., ACFEA Tour Consultants Inc., Global Spectrum L.P., SFX Entertainment Inc., Gigantic Tickets Ltd.

North America was the largest region in the music tourism market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the music tourism market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the music tourism market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The music tourism market includes revenues earned by entities by music-themed tours, music workshops and masterclasses, customized music tours and music festival travel services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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