Mountain and Snow Tourism Market Report 2026

The mountain and snow tourism market size has grown strongly in recent years. It will grow from $5.13 billion in 2025 to $5.47 billion in 2026 at a compound annual growth rate (CAGR) of 6.6%. The growth in the historic period can be attributed to expansion of ski resorts, rising disposable income, popularity of winter sports, growth of international tourism, development of mountain infrastructure.

The mountain and snow tourism market size is expected to see strong growth in the next few years. It will grow to $6.99 billion in 2030 at a compound annual growth rate (CAGR) of 6.3%. The growth in the forecast period can be attributed to sustainable tourism investments, smart resort technologies, demand for experiential travel, eco-friendly accommodations, digital booking platform growth. Major trends in the forecast period include growth of adventure-based winter activities, expansion of luxury mountain resorts, rising demand for family-oriented snow tourism, increase in online travel bookings, diversification of year-round mountain experiences.

The rising interest in adventure tourism is anticipated to boost the growth of the mountain and snow tourism market. Adventure tourism involves exploring remote or exotic locations and engaging in physically demanding outdoor activities. Travelers' growing desire for unique, exhilarating experiences that blend physical challenges, personal achievement, and immersive interactions with nature and diverse cultures fuels this demand. Mountain and snow tourism, as part of adventure tourism, offers thrilling activities in rugged and pristine natural environments. For example, HikeWest, an Australian non-profit, reported in June 2023 that 2.2 million Australian adults participated in bushwalking in 2023, a 15% increase from 1.9 million in 2022. This raised the national participation rate to 10%, highlighting the impact of adventure tourism on the mountain and snow tourism market.

Major companies in the mountain and snow tourism market are focusing on integrating innovative artificial intelligence (AI) features to maintain their competitive edge. AI-driven technologies enhance various aspects of the snow tourism experience, including safety measures. For example, in March 2024, Vail Resorts Inc., a U.S.-based mountain resort company, launched My Epic Assistant within the My Epic app. This feature provides real-time updates on snow conditions, dining options, rentals, and ski school schedules, utilizing AI and expert knowledge. Additionally, it offers personalized recommendations and ongoing booking support, aiming to improve guest services and reduce operational costs.

In June 2024, Yatra Online Limited, an India-based travel platform company, acquired a majority stake in Adventure and Nature Network Private Limited (ANN) for an undisclosed amount. This acquisition of a 49% stake in ANN, which offers adventure trips including mountain and snow hiking, aims to significantly boost Yatra Online’s presence in the adventure tourism sector.

Major companies operating in the mountain and snow tourism market report include Alterra Mountain Company, Trip Advisor, Thomas Cook Ltd., MakeMyTrip Limited, Whistler Blackcomb Holdings Inc., Holiday Triangle Travel Pvt. Ltd., Yatra Online Limited, Taos Ski Valley Inc., Zermatt Bergbahnen AG, The Alps Company, Sun Valley Group, Mammoth Mountain Ski Area LLC, Swiss Alpine Adventure, Mont Tremblant, Arlberg Ski & Surf, Auli Skiing, Bookmountain Tours, Verbier Ski Resort, White Magic Adventures, Mountainwatch Travel, Les Trois Vallées.

Asia-Pacific was the largest region in the mountain and snow tourism market in 2025. The regions covered in the mountain and snow tourism market report include Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the mountain and snow tourism market report include Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The mountain and snow tourism market includes revenues earned by entities by providing accommodation, guided tours, equipment rentals, and various recreational activities. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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