Mountain and Snow Tourism Market Report 2025

This Mountain and Snow Tourism market report provides a comprehensive analysis of the market’s characteristics, size, and growth, including segmentation, regional and country-level breakdowns, competitive landscape, market shares, trends, and strategies. It also tracks historical and forecasted market growth across various geographies.

The mountain and snow tourism market size has grown strongly in recent years. It will grow from $4.81 billion in 2024 to $5.13 billion in 2025 at a compound annual growth rate (CAGR) of 6.7%. The growth in the historic period can be attributed to the rising disposable in the hands of travelers, participation in leisure fun activities, great demand for mountain and snow tourism from visitors, rising health-related mental and physical issues, the fitness trends of healthy life are generating the demand for mountain and snow tourism.

The mountain and snow tourism market size is expected to see strong growth in the next few years. It will grow to $6.58 billion in 2029 at a compound annual growth rate (CAGR) of 6.4%. The growth in the forecast period can be attributed to growing interest in mountain and snow places to relax from the busy and stressful lifestyle, increasing popularity of winter sports and adventure tourism, growing interest in adventure tourism, the emergence of e-tourism platforms, the rising tourism advertisements to reach target customers. Major trends in the forecast period include companies providing 3D views or virtual tours of the trip, technological advancements, the development of mountain regions innovative systems to measure their environmental impact, technology integration, focus on enhancing medical and wellness tourism.

The rising interest in adventure tourism is anticipated to boost the growth of the mountain and snow tourism market. Adventure tourism involves exploring remote or exotic locations and engaging in physically demanding outdoor activities. Travelers' growing desire for unique, exhilarating experiences that blend physical challenges, personal achievement, and immersive interactions with nature and diverse cultures fuels this demand. Mountain and snow tourism, as part of adventure tourism, offers thrilling activities in rugged and pristine natural environments. For example, HikeWest, an Australian non-profit, reported in June 2023 that 2.2 million Australian adults participated in bushwalking in 2023, a 15% increase from 1.9 million in 2022. This raised the national participation rate to 10%, highlighting the impact of adventure tourism on the mountain and snow tourism market.

Major companies in the mountain and snow tourism market are focusing on integrating innovative artificial intelligence (AI) features to maintain their competitive edge. AI-driven technologies enhance various aspects of the snow tourism experience, including safety measures. For example, in March 2024, Vail Resorts Inc., a U.S.-based mountain resort company, launched My Epic Assistant within the My Epic app. This feature provides real-time updates on snow conditions, dining options, rentals, and ski school schedules, utilizing AI and expert knowledge. Additionally, it offers personalized recommendations and ongoing booking support, aiming to improve guest services and reduce operational costs.

In June 2024, Yatra Online Limited, an India-based travel platform company, acquired a majority stake in Adventure and Nature Network Private Limited (ANN) for an undisclosed amount. This acquisition of a 49% stake in ANN, which offers adventure trips including mountain and snow hiking, aims to significantly boost Yatra Online’s presence in the adventure tourism sector.

Major companies operating in the mountain and snow tourism market are Alterra Mountain Company, Trip Advisor, Thomas Cook Ltd., MakeMyTrip Limited, Whistler Blackcomb Holdings Inc., Holiday Triangle Travel Pvt. Ltd., Yatra Online Limited, Taos Ski Valley Inc., Zermatt Bergbahnen AG, The Alps Company, Sun Valley Group, Mammoth Mountain Ski Area LLC, Swiss Alpine Adventure, Mont Tremblant, Arlberg Ski & Surf, Auli Skiing, Bookmountain Tours, Verbier Ski Resort, White Magic Adventures, Mountainwatch Travel, Les Trois Vallées.

Asia-Pacific was the largest region in the mountain and snow tourism market in 2023. The regions covered in the mountain and snow tourism market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the mountain and snow tourism market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Mountain and snow tourism encompasses travel and recreational activities centered around exploring mountainous regions, especially those with snow-covered landscapes. This type of tourism is seasonal, primarily taking place during the winter months when snowfall is prevalent. Activities include ice climbing, snowshoeing, and dog sledding, offering unique adventure and relaxation experiences.

The key tour types in mountain and snow tourism include independent travel, group trips, and family trips. Independent travel involves tourists arranging all aspects of their trip on their own, without relying on package deals. Tourists can be domestic or international, and bookings can be made online or in person. Service offerings in this sector include skiing, trekking, rides, sledding, snowmobiling, and other related activities.

The mountain and snow tourism market research report is one of a series of new reports that provides mountain and snow tourism market statistics, including mountain and snow tourism industry global market size, regional shares, competitors with an mountain and snow tourism market share, detailed mountain and snow tourism market segments, market trends, and opportunities, and any further data you may need to thrive in the mountain and snow tourism industry. This mountain and snow tourism market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The mountain and snow tourism market includes revenues earned by entities by providing accommodation, guided tours, equipment rentals, and various recreational activities. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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