Maternity Pillow Market Report 2024

This Maternity Pillow market report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The maternity pillow market size has grown strongly in recent years. It will grow from $558.04 billion in 2023 to $587.99 billion in 2024 at a compound annual growth rate (CAGR) of 5.4%. The growth in the historic period is attributed to the rising demand for convenience products during pregnancy, greater consumer awareness, an increasing incidence of restless leg syndrome among pregnant women, a growing preference for memory foam pregnancy pillows, and a heightened focus on organic fillings.

The maternity pillow market size is expected to see strong growth in the next few years. It will grow to $727.91 billion in 2028 at a compound annual growth rate (CAGR) of 5.5%. The growth in the forecast period is attributed to an increase in the pregnancy rate, higher demand for memory foam pregnancy pillows, the rising popularity of premium pregnancy pillows, health benefits such as pain relief and comfort, and increased spending power. Key trends during this period include targeted advertisements and promotions of pregnancy pillows, advancements in technologies, the creation of innovative products, a growing emphasis on social media advertising, and government initiatives aimed at raising awareness.

The rising incidence of restless leg syndrome among pregnant women is anticipated to drive the growth of the maternity pillow market in the future. Restless legs syndrome (RLS) is a neurological condition characterized by an uncontrollable urge to move the legs due to uncomfortable sensations. The increase in cases of RLS among pregnant women is linked to factors such as iron deficiency, increased blood volume, weight gain, fluid retention, sleep disruptions, and genetic or pre-existing conditions. Maternity pillows can help alleviate RLS in pregnant women by offering enhanced leg support and promoting better circulation during sleep. For example, in May 2022, a report by the National Library of Medicine, a US-based organization, noted that the prevalence of RLS significantly rises during pregnancy, reaching 41% in the third trimester compared to 15.7% in the first trimester. Therefore, the rising incidence of RLS among pregnant women is fueling the growth of the maternity pillow market.

Key players in the maternity pillow market are focusing on developing innovative products, such as pillows with adjustable and removable belly wedges, to strengthen their competitive position. These specialized cushions are designed to provide customizable support for pregnant women by allowing users to adjust or remove the wedge, accommodating the growing belly for enhanced comfort. For instance, in November 2023, Momcozy, a US-based producer of momcare products, launched its new F-shaped pregnancy pillow, engineered to offer comprehensive support for expecting mothers. A notable feature of the Momcozy F-shaped Pregnancy Pillow is its adjustable and removable belly wedge, which can be easily repositioned using a Velcro fastener to support the growing belly throughout all trimesters.

In June 2022, Kids2 Inc., a US-based product manufacturer, acquired Summer Infant Inc. for an undisclosed sum. This acquisition aims to expand Kids2's product offerings by leveraging its expertise and established product lines to deliver a broader range of baby and maternity products. Summer Infant Inc. is a US-based provider specializing in maternity pillows.

Major companies operating in the maternity pillow market are Yana Ltd, Medela AG, Naturepedic, Babymoov, The Bump, Babymoon Enterprises Llp, Moonlight Slumber, Boppy Company LLC, PharMeDoc, Duro-Med Industries Inc. (DMI), Everlasting Comfort, Bamboo Bliss, Pregnancy Pillow Co. LLC, Theraline, Momcozy, Snuggle Me Organic, Milliard Brands, Leachco Inc., Hiccapop, Quilt Comfort, BackMax, Cozy Bump.

North America was the largest region in the maternity pillow market in 2023. The regions covered in the maternity pillow market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the maternity pillow market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

A maternity pillow is a specially designed pillow that provides support and comfort to pregnant women during sleep or rest. It helps relieve common discomforts such as back pain, hip pain, and abdominal pressure by providing targeted support to different parts of the body. These pillows can also be used post-pregnancy for breastfeeding support or general comfort. They are made from soft, hypoallergenic materials to ensure both the mother's and baby's safety and comfort.

The main types of maternity pillows include U-shaped, C-shaped, J-shaped, wedges, and others. A U-shaped maternity pillow is a curved cushion designed to offer support and relieve pressure for pregnant women while sleeping or resting. The materials used for these pillows include memory foam, styrofoam balls, polyester fiber, microbeads, buckwheat, and others. The distribution channels for these products include online stores, supermarkets and hypermarkets, hospitals and pharmacies, among others.

The maternity pillow market research report is one of a series of new reports that provides maternity pillow market statistics, including maternity pillow industry global market size, regional shares, competitors with a maternity pillow market share, detailed maternity pillow market segments, market trends and opportunities, and any further data you may need to thrive in the maternity pillow industry. This maternity pillow market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The maternity pillow market consists of sales of outer covers, outer fabric, and zippers. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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