Maternity Pillow Market Report 2026

The maternity pillow market size has grown strongly in recent years. It will grow from $621.79 billion in 2025 to $656.48 billion in 2026 at a compound annual growth rate (CAGR) of 5.6%. The growth in the historic period can be attributed to rising awareness of maternal health products, growth in pregnancy care retail channels, increasing demand for sleep support products, expansion of hospital maternity care services, availability of affordable maternity pillows.

The maternity pillow market size is expected to see strong growth in the next few years. It will grow to $806.01 billion in 2030 at a compound annual growth rate (CAGR) of 5.3%. The growth in the forecast period can be attributed to increasing demand for premium maternity wellness products, rising focus on personalized comfort solutions, expansion of online maternity product sales, growing preference for sustainable pillow materials, increasing innovation in ergonomic pillow design. Major trends in the forecast period include increasing demand for ergonomic pregnancy support products, rising use of hypoallergenic and safe materials, expansion of multi-functional pillow designs, increasing preference for adjustable maternity pillows, enhanced focus on post-pregnancy utility.

The rising incidence of restless leg syndrome among pregnant women is expected to drive the growth of the maternity pillow market in the coming years. Restless leg syndrome (RLS) is a neurological condition characterized by an uncontrollable urge to move the legs due to uncomfortable sensations. The prevalence of restless leg syndrome among pregnant women is increasing as a result of factors such as iron deficiency, increased blood volume, weight gain and fluid retention, sleep disturbances, and genetic or pre-existing conditions. The use of maternity pillows can help ease restless leg syndrome symptoms in pregnant women by offering improved leg support and promoting better blood circulation during sleep. For example, in December 2023, according to Frontiers in Medicine, a Switzerland-based open-access medical journal, a systematic review and meta-analysis of middle-income countries reported a pooled prevalence of restless leg syndrome among pregnant women of 13.82%, significantly higher than the approximately 3% baseline prevalence observed in the general population. Therefore, the increasing occurrence of restless leg syndrome among pregnant women is contributing to the growth of the maternity pillow market.

Increasing birth rates are also expected to support the growth of the maternity pillow market in the coming years. Birth rate refers to the number of live births per 1,000 individuals in a population within a given year. Birth rates are rising due to improved economic stability, which encourages more families to have children and raises demand for products that improve maternal sleep comfort and physical support during pregnancy. Maternity pillows help relieve pressure on the back, hips, and abdomen during pregnancy, directly linking higher pregnancy rates to increased product demand. For instance, in April 2025, according to the Centers for Disease Control and Prevention (CDC), a US-based federal public health agency, the number of births increased by 1% from 2023, with 3,622,673 births recorded in 2024. Therefore, rising birth rates are contributing to the growth of the maternity pillow market.

Key players in the maternity pillow market are focusing on developing innovative products, such as pillows with adjustable and removable belly wedges, to strengthen their competitive position. These specialized cushions are designed to provide customizable support for pregnant women by allowing users to adjust or remove the wedge, accommodating the growing belly for enhanced comfort. For instance, in November 2023, Momcozy, a US-based producer of momcare products, launched its new F-shaped pregnancy pillow, engineered to offer comprehensive support for expecting mothers. A notable feature of the Momcozy F-shaped Pregnancy Pillow is its adjustable and removable belly wedge, which can be easily repositioned using a Velcro fastener to support the growing belly throughout all trimesters.

Major companies operating in the maternity pillow market are Yana Ltd, Medela AG, Naturepedic, Babymoov, The Bump, Babymoon Enterprises Llp, Moonlight Slumber, Boppy Company LLC, PharMeDoc, Duro-Med Industries Inc. (DMI), Everlasting Comfort, Bamboo Bliss, Pregnancy Pillow Co. LLC, Theraline, Momcozy, Snuggle Me Organic, Milliard Brands, Leachco Inc., Hiccapop, Quilt Comfort, BackMax, Cozy Bump.

North America was the largest region in the maternity pillow market in 2025. The regions covered in the maternity pillow market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the maternity pillow market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The maternity pillow market consists of sales of outer covers, outer fabric, and zippers. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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