The North America Whey Protein Market is expected to witness market growth of 10.0% CAGR during the forecast period (2024-2031). In the year 2020, the North America market's volume surged to 37,655.6 tonnes, showcasing a growth of 13.5% (2020-2023).
Supermarkets and hypermarkets are significant distribution channels in the whey protein market, offering a wide range of products to a large customer base. These retail outlets provide convenience and accessibility, attracting consumers who prefer to shop in-person and make quick, bulk purchases. Supermarkets typically offer whey protein products in various forms, including protein powders, ready-to-drink shakes, and protein bars, catering to both health-conscious consumers and athletes. Thus, 5,148.5 tonnes of whey protein is expected to be sold by supermarkets and hypermarkets in Canada by the year 2031.
The US market dominated the North America Whey Protein Market by country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $3.46 billion by 2031. The Canada market is experiencing a CAGR of 11.2% during 2024-2031. Additionally, the Mexico market is expected to exhibit a CAGR of 11.7% during 2024-2031.
Social media and fitness influencers have amplified whey protein’s popularity, with figures like Dwayne "The Rock" Johnson promoting its benefits to millions. Markets like India and China have seen localized whey protein innovations, with startups like HealthKart introducing region-specific products. Endurance athletes participating in events like the Boston Marathon rely on hydrolyzed whey for rapid absorption.
Moreover, technological advancements have enabled specialized products like whey protein isolates for lactose-intolerant individuals. This blend of consumer education, professional influence, and product innovation underscores whey protein’s pivotal role in the evolving sports nutrition landscape.
The whey protein market in North America has experienced substantial growth due to increasing consumer awareness of its health benefits, nutritional value, and versatility across various dietary and fitness applications. The region benefits from advanced processing technologies, robust supply chains, and a growing demand for high-protein products. North America distinguishes itself as a significant contributor to industry, emphasizing the promotion of locally sourced dairy products and the incorporation of whey protein into a variety of culinary and beverage applications. Additionally, government initiatives to support dairy farming and innovation in protein processing have further bolstered the market.
Supermarkets and hypermarkets are significant distribution channels in the whey protein market, offering a wide range of products to a large customer base. These retail outlets provide convenience and accessibility, attracting consumers who prefer to shop in-person and make quick, bulk purchases. Supermarkets typically offer whey protein products in various forms, including protein powders, ready-to-drink shakes, and protein bars, catering to both health-conscious consumers and athletes. Thus, 5,148.5 tonnes of whey protein is expected to be sold by supermarkets and hypermarkets in Canada by the year 2031.
The US market dominated the North America Whey Protein Market by country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $3.46 billion by 2031. The Canada market is experiencing a CAGR of 11.2% during 2024-2031. Additionally, the Mexico market is expected to exhibit a CAGR of 11.7% during 2024-2031.
Social media and fitness influencers have amplified whey protein’s popularity, with figures like Dwayne "The Rock" Johnson promoting its benefits to millions. Markets like India and China have seen localized whey protein innovations, with startups like HealthKart introducing region-specific products. Endurance athletes participating in events like the Boston Marathon rely on hydrolyzed whey for rapid absorption.
Moreover, technological advancements have enabled specialized products like whey protein isolates for lactose-intolerant individuals. This blend of consumer education, professional influence, and product innovation underscores whey protein’s pivotal role in the evolving sports nutrition landscape.
The whey protein market in North America has experienced substantial growth due to increasing consumer awareness of its health benefits, nutritional value, and versatility across various dietary and fitness applications. The region benefits from advanced processing technologies, robust supply chains, and a growing demand for high-protein products. North America distinguishes itself as a significant contributor to industry, emphasizing the promotion of locally sourced dairy products and the incorporation of whey protein into a variety of culinary and beverage applications. Additionally, government initiatives to support dairy farming and innovation in protein processing have further bolstered the market.
List of Key Companies Profiled
- Kerry Group plc.
- Glanbia PLC
- Fonterra Co-operative Group Limited
- Arla Foods Amba
- Carbery Group Ltd.
- Lactalis Group
- Maple Island, Inc.
- Leprino Foods Company
- Agropur Dairy Cooperative (Davisco Foods International, Inc.)
- NOW Foods, Inc.
Market Report Segmentation
By Distribution Channel (Volume, Tonnes, USD Billion, 2020-2031)- Supermarkets & Hypermarkets
- Speciality Stores
- Online Stores
- Other Distribution Channels
- Whey Protein Concentrates (WPC)
- Whey Protein Isolates (WPI)
- Whey Protein Hydrolysates (WPH)
- Sports Nutrition
- Dietary Supplements
- Infant Formula
- Beverages
- Food & Feed Additives
- US
- Canada
- Mexico
- Rest of North America
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 5. North America Whey Protein Market by Distribution Channel
Chapter 6. North America Whey Protein Market by Type
Chapter 7. North America Whey Protein Market by Application
Chapter 8. North America Whey Protein Market by Country
Chapter 9. Company Profiles
Companies Mentioned
- Kerry Group plc.
- Glanbia PLC
- Fonterra Co-operative Group Limited
- Arla Foods Amba
- Carbery Group Ltd.
- Lactalis Group
- Maple Island, Inc.
- Leprino Foods Company
- Agropur Dairy Cooperative (Davisco Foods International, Inc.)
- NOW Foods, Inc.
Methodology
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