The Global Oat-based Snacks Market size is expected to reach $56.72 billion by 2031, rising at a market growth of 13.6% CAGR during the forecast period. In the year 2023, the market attained a volume of 8.24 billion units (100g per unit), experiencing a growth of 10.1% (2020-2023).
The expanding retail sector in North America significantly drives the growing demand for oat-based snacks. As consumers in the region become increasingly health-conscious, there is a noticeable shift toward healthier snack options, including oat-based products. Mexico's supermarket sector also contributes to this rising demand. According to the Mexican Association of Nationwide Retailers (ANTAD, 2020), there were 31 supermarket chains with a combined 3,435 stores, many of which feature oat-based snacks prominently among their offerings. Thus, the North America segment garnered 31% revenue share in the market in 2023. In Terms of volume, 4.00 billion units of oat-based snacks are expected to be utilized by the year 2031 in this region. A pronounced consumer emphasis on health and wellness propels the oat-based snacks market in North America. The rising demand for organic, gluten-free, and clean-label products has further bolstered market growth. Additionally, innovative marketing campaigns and a robust retail infrastructure, including supermarkets and online channels, contribute to the segment's significant revenue share.
The versatility of oat-based snacks caters to diverse dietary preferences and needs. Whether in the form of granola bars, cookies, or flavored crackers, oat-based products meet the growing desire for wholesome, guilt-free indulgences. Hence, this health-conscious trend is expected to continue driving the demand for oat-based snacks as more individuals adopt proactive nutrition and preventive healthcare approaches. Additionally, the rise of e-commerce has also empowered small and local oat-based snack producers to compete with established brands by providing them with direct-to-consumer (DTC) opportunities. Social media integration with e-commerce platforms further boosts visibility and drives impulse purchases. For instance, links embedded in Instagram or Facebook posts direct users to product pages, facilitating seamless transactions. UNCTAD's findings show that cross-border e-commerce accounted for nearly 25% of total e-commerce sales, reflecting the growing consumer interest in sourcing specialty snacks, such as organic oat-based products, from other countries. Therefore, the rise of e-commerce has revolutionized the oat-based snacks market.
However, Elevated production costs translate into higher retail prices, making oat-based snacks less competitive in markets dominated by cheaper, mass-produced snack options. This pricing disparity can deter cost-sensitive consumers, especially in regions where affordability is crucial in purchasing decisions. Hence, these factors may hamper the market's growth.
The expanding retail sector in North America significantly drives the growing demand for oat-based snacks. As consumers in the region become increasingly health-conscious, there is a noticeable shift toward healthier snack options, including oat-based products. Mexico's supermarket sector also contributes to this rising demand. According to the Mexican Association of Nationwide Retailers (ANTAD, 2020), there were 31 supermarket chains with a combined 3,435 stores, many of which feature oat-based snacks prominently among their offerings. Thus, the North America segment garnered 31% revenue share in the market in 2023. In Terms of volume, 4.00 billion units of oat-based snacks are expected to be utilized by the year 2031 in this region. A pronounced consumer emphasis on health and wellness propels the oat-based snacks market in North America. The rising demand for organic, gluten-free, and clean-label products has further bolstered market growth. Additionally, innovative marketing campaigns and a robust retail infrastructure, including supermarkets and online channels, contribute to the segment's significant revenue share.
The versatility of oat-based snacks caters to diverse dietary preferences and needs. Whether in the form of granola bars, cookies, or flavored crackers, oat-based products meet the growing desire for wholesome, guilt-free indulgences. Hence, this health-conscious trend is expected to continue driving the demand for oat-based snacks as more individuals adopt proactive nutrition and preventive healthcare approaches. Additionally, the rise of e-commerce has also empowered small and local oat-based snack producers to compete with established brands by providing them with direct-to-consumer (DTC) opportunities. Social media integration with e-commerce platforms further boosts visibility and drives impulse purchases. For instance, links embedded in Instagram or Facebook posts direct users to product pages, facilitating seamless transactions. UNCTAD's findings show that cross-border e-commerce accounted for nearly 25% of total e-commerce sales, reflecting the growing consumer interest in sourcing specialty snacks, such as organic oat-based products, from other countries. Therefore, the rise of e-commerce has revolutionized the oat-based snacks market.
However, Elevated production costs translate into higher retail prices, making oat-based snacks less competitive in markets dominated by cheaper, mass-produced snack options. This pricing disparity can deter cost-sensitive consumers, especially in regions where affordability is crucial in purchasing decisions. Hence, these factors may hamper the market's growth.
Driving and Restraining Factors
Drivers- Increasing Health Consciousness Among People
- Rising Popularity of Plant-Based and Natural Products
- Growing Availability of Oat-based Snacks on E-commerce Platforms
- High Costs of Production
- Presence of a Wide Range of Health-focused Snacks
- Increased Demand for Functional Foods
- Rising Influence of Social Media and Digital Marketing
- Challenge of Catering to Diverse Taste Preferences
- Lack of Innovation in Flavors and Product Formats
Product Type Outlook
Based on product type, the market is classified into snack bars, puffs, cookies, and crackers & toasties. The puffs segment procured 18% revenue share in the market in 2023. In terms of volume, 5.00 billion units of puffs are expected to be utilized by the year 2031. The puffs segment is driven by its appeal to health-conscious consumers and those seeking indulgent yet nutritious snacking options. Oat-based puffs provide a crisp texture and are frequently promoted as a more healthful substitute for conventional fried treats. Innovations in flavors, such as spicy, cheesy, or tangy variants, cater to diverse taste preferences, enhancing their market appeal. The rise in demand for baked snacks and clean-label products has further fueled growth in this segment.
Distribution Channel Outlook
On the basis of distribution channel, the market is divided into hypermarkets & supermarkets, convenience stores, specialist stores, online stores, and others. The hypermarkets & supermarkets segment acquired 37% revenue share in the market in 2023. In terms of volume, 6.42 billion units of oat-based snacks are expected to be sold through hypermarkets & supermarkets by the year 2031. Hypermarkets and supermarkets drive the oat-based snacks market due to their wide reach, extensive product variety, and convenient one-stop shopping experience. These stores provide significant shelf space for oat-based snacks, allowing brands to showcase their offerings to a broad consumer base. Promotions, discounts, and in-store marketing campaigns enhance visibility and drive impulse purchases.Regional Outlook
Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Europe segment witnessed 37% revenue share in the market in 2023. In Terms of volume, 3.94 billion units of oat-based snacks are expected to be utilized by the year 2031 in this region. Companies in the region actively launch new products and expand their retail presence, leveraging the growing consumer preference for sustainable and health-conscious food choices. The growing prevalence of plant-based diets, coupled with the rising demand for functional foods, propels the market, as oat-based munchies are in harmony with these dietary trends. Strong government regulations supporting producing healthy and eco-friendly products further support market growth in this region.List of Key Companies Profiled
- General Mills Inc.
- Kellogg Company
- PepsiCo, Inc. (The Quaker Oats Company)
- Mondelez International, Inc.
- Abbott Laboratories
- Clif Bar & Company
- Simply Delicious Inc.
- Nairn's Oatcakes Limited
- The Hain Celestial Group, Inc.
Market Report Segmentation
By Product Type (Volume, Million Units, USD Billion, 2020-2031)- Snack Bar
- Puffs
- Cookies
- Crackers & Toasties
- Hypermarkets & Supermarkets
- Convenience Stores
- Speciality Stores
- Online Stores
- Other Distribution Channels
- North America
- US
- Canada
- Mexico
- Rest of North America
- Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Malaysia
- Rest of Asia Pacific
- LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Global Oat-based Snacks Market by Product Type
Chapter 5. Global Oat-based Snacks Market by Distribution Channel
Chapter 6. Global Oat-based Snacks Market by Region
Chapter 7. Company Profiles
Companies Mentioned
- General Mills Inc.
- Kellogg Company
- PepsiCo, Inc. (The Quaker Oats Company)
- Mondelez International, Inc.
- Abbott Laboratories
- Clif Bar & Company
- Simply Delicious Inc.
- Nairn's Oatcakes Limited
- The Hain Celestial Group, Inc.
Methodology
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