Hair Spray Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2024-2032)

According to this report, the global hair spray market size reached a value of USD 11.44 billion in 2023. Aided by the increasing consumer demand for hairstyling products and the growing application of hair sprays across various demographics, the market is projected to further grow at a CAGR of 7.2% between 2024 and 2032 to reach a value of USD 21.55 billion by 2032.

Hair spray is a versatile styling product that provides a long-lasting hold, volume, and shine, making it a staple in personal grooming routines. Used by both men and women, hair spray helps in setting hairstyles in place and protecting hair from humidity and environmental factors. The product's wide range of formulations, including those for specific hair types, preferences, and styling needs, continues to drive its demand globally.

North America currently holds a significant portion of the global hair spray market share, driven by the high demand for premium hairstyling products and the influence of Hollywood and fashion industries. The region's strong presence of key market players and increasing adoption of innovative hair spray formulations contribute to its market dominance.

The increasing focus on personal grooming and appearance, fuelled by the rise of social media and beauty influencers, has significantly contributed to the global hair spray market growth. Consumers are becoming more conscious of their image and are seeking products that help them achieve professional-level hairstyling results at home. This trend has led to an increase in the use of hair styling products like hair spray, particularly in urban areas where beauty and fashion trends are quickly adopted.

The market for hair spray is being driven by the growing awareness of hair care and the increasing disposable income among consumers. Consumers are more willing to spend on premium products that offer long-lasting effects, easy application, and additional benefits such as UV protection, anti-frizz properties, and nourishing ingredients. This has led to the development of innovative hair spray formulations that cater to diverse consumer needs, thereby driving the hair spray market demand.

The demand for hair spray has also surged due to its use in the entertainment industry, including in film, television, fashion shows, and live performances, where flawless hairstyles are essential. The growing influence of the beauty and fashion industries across emerging economies, coupled with the increasing number of beauty salons and professional hair stylists, has further boosted the demand for hair sprays.

Additionally, the rising trend of product customisation and the availability of hair sprays with natural and organic ingredients have expanded the consumer base. Many brands are now offering hair sprays that are free from harsh chemicals such as parabens and sulphates, aligning with the growing preference for clean and sustainable beauty products. This shift towards more eco-friendly and health-conscious products is expected to shape the global hair spray market dynamics.

European countries like the United Kingdom, France, and Germany are showcasing strong demand due to the well-established beauty and personal care industry. The rising preference for cruelty-free and vegan products in this region is also encouraging manufacturers to develop eco-friendly hair sprays that cater to this demand.

As per the hair spray market analysis, the Asia-Pacific region is projected to witness the fastest growth during the forecast period, owing to the rising disposable incomes, increasing urbanisation, and growing influence of Western fashion and beauty trends. Countries such as China, India, and Japan are expected to become key markets due to their expanding middle-class populations and the rising importance of personal grooming.

In conclusion, the global market for hair spray is being driven by the increasing demand for hairstyling products, the rise of clean formulations, and the growing influence of fashion and beauty trends across various regions. With innovations in product formulations and the expansion of the consumer base, the global hair spray market is expected to witness significant advancements in the coming years, ensuring its continued prominence in the global beauty and personal care industry.

Market Segmentation

The market can be divided based on sizing, application, end use, packaging, distribution channel, and region.

Market Breakup by Sizing

• Less Than 50ml
• 50ml-100ml
• More Than 100ml

Market Breakup by Application

• Residential
• Commercial

Market Breakup by End Use

• Men
• Women
• Unisex

Market Breakup by Packaging

• Plastic Bottle
• Metal Bottle
• Others

Market Breakup by Distribution Channel

• Supermarket/Hypermarket
• Drug Stores
• Online Store
• Others

Market Breakup by Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Competitive Landscape

The report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global hair spray market. Some of the major players explored in the report are as follows:

• Unilever Plc
• L'Oreal SA
• Kao Corp.
• Proctor & Gamble Company
• Revlon Consumer Products LLC
• Godrej & Boyce Manufacturing Company Limited
• Shiseido Co. Ltd.
• Henkel AG & Co. KGaA
• Honasa Consumer Limited Ltd.
• Berina Cosmetics Pvt. Ltd.
• Others