Cider Market Report and Forecast 2024-2032

According to this report, the global cider market size reached a value of USD 5.19 billion in 2023. Aided by the growing consumer preference for low-alcohol beverages and the increasing availability of innovative cider flavours, the market is projected to further grow at a CAGR of 3.9% between 2024 and 2032 to reach a value of USD 7.30 billion by 2032.

Cider is a popular alcoholic beverage made from the fermentation of apple or pear juice, offering a refreshing alternative to beer and wine. Known for its fruity flavour, cider has gained widespread popularity due to its low alcohol content and versatility, making it a go-to choice for consumers seeking a lighter drinking option. Cider comes in various forms, including traditional apple cider, pear cider, and fruit-flavoured varieties, catering to a wide range of tastes.

The rising health consciousness among consumers is one of the key global cider market trends. With increasing awareness of the harmful effects of high alcohol consumption, many individuals are turning to low-alcohol beverages as a healthier alternative. Cider, with its moderate alcohol content, is perceived as a more balanced option compared to stronger alcoholic drinks like spirits or cocktails. This shift in consumer preference is expected to boost the market revenue over the forecast period.

Furthermore, the growing demand for natural and organic beverages is propelling the cider market growth. As consumers become more mindful of the ingredients in their beverages, the preference for organic and minimally processed products has increased. Many cider manufacturers are responding to this trend by offering organic, gluten-free, and preservative-free ciders, thereby appealing to health-conscious consumers. This trend is particularly prominent in regions such as North America and Europe, where there is a growing market for craft and artisanal ciders.

Another factor contributing to the global cider market demand is the rising popularity of flavoured ciders. Traditional apple and pear ciders remain popular; however, manufacturers are increasingly introducing innovative flavours such as mixed berries, mango, and citrus to attract a broader consumer base. This diversification of product offerings has resulted in increased experimentation among consumers, particularly among younger demographics, who are more open to trying new flavours. The expansion of flavoured ciders is expected to play a significant role in driving the market development over the coming years.

The growing distribution channels for cider products, including online platforms, supermarkets, and specialty stores, is leading to a rise in global cider market revenue. The rise of e-commerce has made it easier for consumers to access a wider range of cider products, including niche and craft varieties, which may not be readily available in physical stores. Moreover, the expansion of specialty cider bars and pubs has contributed to the increasing visibility and availability of cider, further boosting its market demand.

Additionally, the premiumization trend in the alcoholic beverages sector is expected to enhance the global cider market value. Consumers are increasingly willing to pay a premium for high-quality, artisanal ciders that offer unique flavour profiles and are made using traditional methods. This trend has particularly gained traction in regions such as Europe, where craft cider makers are capitalizing on the demand for authentic and locally sourced products. The premiumization of cider is likely to contribute to the market's growth as consumers seek out more refined drinking experiences.

The growing global focus on sustainability is another factor likely to influence the cider market development. Many cider producers are adopting eco-friendly practices, such as using locally sourced ingredients, sustainable packaging, and reducing carbon emissions in production processes. As environmental consciousness continues to rise, consumers are expected to favour brands that prioritize sustainability, further driving market expansion.

In conclusion, the demand for cider is being driven by the increasing demand for low-alcohol, natural, and innovative beverages. The shift toward health-conscious and sustainable consumption, combined with the expanding availability of flavoured and premium ciders, is expected to fuel global cider market expansion. As consumer preferences continue to evolve, the market will likely see further innovation, offering ample opportunities for both established brands and new entrants in the cider industry.

Market Segmentation

The market can be divided based on type, packaging, distribution channel, and region.

Market Breakup by Type

• Flavoured
• Plain

Market Breakup by Packaging

• Draught
• Cans
• Glass Bottles
• Plastic Bottles
• Others

Market Breakup by Distribution Channel

• On-Trade
• Off-Trade

Market Breakup by Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Competitive Landscape

The report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global cider market. Some of the major players explored in the report are as follows:

• Heineken N.V.
• Carlsberg Group
• ANHEUSER-BUSCH INBEV SA/NV
• Asahi Group Holdings, Ltd.
• C & C Group plc
• Molson Coors Beverage Company
• Boston Beer Corporation
• Aston Manor Limited
• H. Westons & Sons Limited
• Thatchers Cider Company Limited
• Others