Non-Sugar Sweeteners Market - Forecasts from 2025 to 2030

The Non-sugar sweeteners market is predicted to expand at a CAGR of 5.06% to account for US$32.090 billion by 2030 from US$25.070 billion in 2025.

Non-sugar sweetener is a low or no-calorie alternative to natural sugar, offering multiple advantages over the natural form. Because they contain lower or no calories, it is safer for consumption by diabetes patients. It also helps in weight loss, and controlling blood glucose levels.

The major factor boosting the global demand for non-sugar sweeteners is the increasing cases of diabetes worldwide. Approximately every country across the globe has witnessed a massive increase in the total number of diabetes, in the last few years. One of the major reasons for the rising global diabetes cases is the increasing consumption of packed and processed foods and beverage products that use sugar as a preservative.

The Diabetes UK, in its report, stated that in 2022-23, the nation accounts for about 5.6 million of the total population living with diabetes. The agency further stated that about 4.4 million of the nation's population have type 1 diabetes, whereas about 1.2 million people are living with type 2 diabetes, yet to be diagnosed. The total cases of diabetes in 2022-23 increased by about 167,822 from 2021-22.

Non-sugar sweeteners market drivers

Rising prevalence of obesity across the globe

A major factor driving the global non-sugar sweetener market forward is the growing prevalence of obesity worldwide. The non-sugar sweetener offers key applications for weight loss and management as it contains zero or lower calories. The global cases of obesity increased significantly over the past few years. Various agencies, like the World Obesity Federation and World Bank, in their report, stated that the increase in obesity was majorly observed in lower or middle-income nations, which do not have strict food-related regulations. The World Obesity Federation, in its report, stated that in adults, American Samoa has an obesity rate of about 75.92%, followed by Tonga and Nauru, accounting for about 72.35% and 71.06%, respectively, in 2022. Countries like the USA and Saudi Arabia have about 42.74% and 42.45% obesity rates, respectively, whereas Greece and Poland have obesity rates at 28.85% and 28.28%, respectively.

Non-sugar sweeteners market Geographical outlooks

The United States in the North American region is expected to hold significant shares of the Non-sugar sweeteners market.

The non-sugar sweeteners market in the United States is a vibrant and fast-evolving sector widely regarded as the world's largest. This growth is mostly driven by rising health concerns about obesity, diabetes, and cardiovascular disease, which prompts consumers to seek healthier nutritional options. As people become more aware of the health risks associated with excessive sugar consumption, there has been a substantial shift towards low-calorie and zero-calorie alternatives. Products like stevia, sucralose, and aspartame have achieved significant commercial traction, catering to the health-conscious consumer.

Regulatory assistance has also been a crucial driver of market growth. The United States Food and Drug Administration (FDA) has built a thorough regulatory framework for the safety and use of non-sugar sweeteners. This paradigm has resulted in the approval of a diverse range of artificial and natural sweeteners, increasing customer trust and allowing firms to experiment without fear of regulatory scrutiny.

In addition to artificial sweeteners, there is a noticeable preference for natural, plant-based alternatives. Natural sweeteners, such as stevia and monk fruit, are becoming increasingly popular among consumers since they are considered healthy. This move has encouraged food makers to rethink existing products and offer new ones that include these natural sweeteners in response to the growing desire for clean-label options.

As the non-sugar sweetener market in the United States evolves, it is positioned for continued expansion. The combination of health trends, governmental support, and innovation from significant actors positions the United States as a leader in the global sugar reduction movement. With the continued emphasis on healthy lives and dietary choices, demand for non-sugar sweeteners is projected to remain robust, affecting the future of the food and beverage industry.

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Report Coverage:

• Historical data & forecasts from 2022 to 2030
• Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, Customer Behaviour, and Trend Analysis
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• Revenue Growth and Forecast Assessment of segments and regions including countries
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The Non-sugar sweeteners market is segmented and analyzed as below:

By Type

• Artificial Non-Sugar Sweeteners
• Natural Non-Sugar Sweeteners
• Sugar Alcohols
• Novel Sweeteners

By Application

• Beverages
• Food Products

By Geography

• North America
• South America
• Europe
• Middle East and Africa
• Asia-Pacific