The Middle East and African baby food market is projected to grow at a CAGR of 8.11% over the forecast period, increasing from US$6.88 billion in 2025 to US$10.15 billion by 2030.
Baby food is a special type of food designed to be rich in nutrients and vitamins, soft, and easy to consume by infants or babies below the age of 2. Baby foods ensure a quick digestion of the food by the babies and offer high nutrition. These foods are majorly made with a higher quantity of fruits and vegetables, which are pureed or minced. Baby foods contain low sodium and lower fat quantity.
Similarly, the total population of UAE and South Africa also grew significantly over the years. The total recorded population of UAE in 2021 was 9.365 million, which expanded to 9.441 million in 2022 and 9.516 million in 2023. In South Africa, the total population recorded by the World Bank in 2021 was 59.392 million, which reached 59.893 million in 2022 and 60.414 million in 2023.
One of the key factors pushing the market for baby food in the Middle East and African region is the increasing participation of the female population in the workplace. With this increase, the demand for better-quality baby food products increases. Similarly, with the increasing female labor force in the region, the mother's availability for preparing home-cooked baby food is also expected to decrease, increasing the demand for baby foods.
The female participation in the region's labor force witnessed a massive increase. The World Bank, in its report, stated that, in Saudi Arabia, about 22.4% of the total workforce labor was female in 2021, which remains constant in 2022, increasing to 22.6% in 2023. The growing number of women in the workforce will lead to a higher preference for packaged infant food products that are convenient and easy to prepare. It will also impact sales through online channels that enable working parents to compare and purchase baby food quickly.
In South Africa, the baby food market is a dynamic and evolving sector within the broader food and beverage industry. It includes a wide range of products specially designed to meet the nutritional needs of toddlers and infants. The market has been influenced by various factors, including shifting demographics, increased awareness of health and nutrition, and evolving parental preferences.
Moreover, the rise in the number of working women in the country's workforce will positively impact the baby food market. As more women pursue careers and choose to continue working after childbirth, there is a growing demand for more convenient and time-saving solutions for infant nutrition. Further, this shift in societal norms has led to an increased reliance on packaged baby food products that are nutritious and easy to prepare and serve. For instance, according to the estimates from the World Bank, the labor force participation rate among women is expanding significantly in South Africa. In 2023, it reached 52.4% from 49.6% in 2021. These factors highlight lucrative prospects for increasing demand for baby food products in the coming years.
The market is also influenced by parents' increasing emphasis on health and nutrition. There is a growing awareness of the importance of providing infants with a balanced and nutritious diet from the early stages of life. This is anticipated to propel the demand for baby food products that are free from artificial additives, preservatives, and allergens. Additionally, the rising trends of urbanization and booming internet penetration in the country are major factors that are expected to play a significant role in boosting the demand for baby food products in the upcoming years with the booming growth of the e-commerce sector.
Baby food is a special type of food designed to be rich in nutrients and vitamins, soft, and easy to consume by infants or babies below the age of 2. Baby foods ensure a quick digestion of the food by the babies and offer high nutrition. These foods are majorly made with a higher quantity of fruits and vegetables, which are pureed or minced. Baby foods contain low sodium and lower fat quantity.
Middle East And Africa baby food market growth drivers
Rising childbirth in the region is among the major factors pushing the demand for baby food products in the Middle East and African markets. The total population of the region witnessed a massive increase, majorly due to the development in the quality of living and increasing opportunities in the region. The World Bank, in its report, stated that the total population of Saudi Arabia was recorded at 35.950 million in 2021, which grew to 36.408 million in 2022, finally reaching 36.947 million in 2023.Similarly, the total population of UAE and South Africa also grew significantly over the years. The total recorded population of UAE in 2021 was 9.365 million, which expanded to 9.441 million in 2022 and 9.516 million in 2023. In South Africa, the total population recorded by the World Bank in 2021 was 59.392 million, which reached 59.893 million in 2022 and 60.414 million in 2023.
One of the key factors pushing the market for baby food in the Middle East and African region is the increasing participation of the female population in the workplace. With this increase, the demand for better-quality baby food products increases. Similarly, with the increasing female labor force in the region, the mother's availability for preparing home-cooked baby food is also expected to decrease, increasing the demand for baby foods.
The female participation in the region's labor force witnessed a massive increase. The World Bank, in its report, stated that, in Saudi Arabia, about 22.4% of the total workforce labor was female in 2021, which remains constant in 2022, increasing to 22.6% in 2023. The growing number of women in the workforce will lead to a higher preference for packaged infant food products that are convenient and easy to prepare. It will also impact sales through online channels that enable working parents to compare and purchase baby food quickly.
Middle East And Africa baby food market Geographical Outlook
South African region is anticipated to propel with highest CAGR in the coming years.In South Africa, the baby food market is a dynamic and evolving sector within the broader food and beverage industry. It includes a wide range of products specially designed to meet the nutritional needs of toddlers and infants. The market has been influenced by various factors, including shifting demographics, increased awareness of health and nutrition, and evolving parental preferences.
Moreover, the rise in the number of working women in the country's workforce will positively impact the baby food market. As more women pursue careers and choose to continue working after childbirth, there is a growing demand for more convenient and time-saving solutions for infant nutrition. Further, this shift in societal norms has led to an increased reliance on packaged baby food products that are nutritious and easy to prepare and serve. For instance, according to the estimates from the World Bank, the labor force participation rate among women is expanding significantly in South Africa. In 2023, it reached 52.4% from 49.6% in 2021. These factors highlight lucrative prospects for increasing demand for baby food products in the coming years.
The market is also influenced by parents' increasing emphasis on health and nutrition. There is a growing awareness of the importance of providing infants with a balanced and nutritious diet from the early stages of life. This is anticipated to propel the demand for baby food products that are free from artificial additives, preservatives, and allergens. Additionally, the rising trends of urbanization and booming internet penetration in the country are major factors that are expected to play a significant role in boosting the demand for baby food products in the upcoming years with the booming growth of the e-commerce sector.
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Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive IntelligenceReport Coverage:
- Historical data & forecasts from 2022 to 2030
- Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, Customer Behaviour, and Trend Analysis
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The Middle East And Africa baby food market is analyzed into the following segments:
By Type
- Organic baby food
- Non-organic baby food
By Product type
- Dried baby food
- Milk formula
- Prepared baby food
- Others
By Distribution channel
- Online
- Offline
By Country
- Saudi Arabia
- South Africa
- Others
Table of Contents
1. INTRODUCTION
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
5. MIDDLE EAST AND AFRICA BABY FOOD MARKET BY TYPE
6. MIDDLE EAST AND AFRICA BABY FOOD MARKET BY PRODUCT TYPE
7. MIDDLE EAST AND AFRICA BABY FOOD MARKET BY DISTRIBUTION CHANNEL
8. MIDDLE EAST AND AFRICA BABY FOOD MARKET BY COUNTRY
9. COMPETITIVE ENVIRONMENT AND ANALYSIS
10. COMPANY PROFILES
Companies Mentioned
- Abbott
- Nestle S.A.
- The Baby Food Company
- Bumbles Baby Food
- Orchard Baby Food
- Purity (Tiger Brands)
- Danone
- Olli
- Lasenor
- RIRI Children's Food Company
- Humana (DMK Baby GmbH)
Methodology
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 91 |
| Published | December 2024 |
| Forecast Period | 2025 - 2030 |
| Estimated Market Value ( USD | $ 6.88 Billion |
| Forecasted Market Value ( USD | $ 10.15 Billion |
| Compound Annual Growth Rate | 8.1% |
| Regions Covered | Africa, Middle East |
| No. of Companies Mentioned | 11 |
