Precision Viticulture Market Insights 2025, Analysis and Forecast to 2030, by Market Participants, Regions, Technology, Application, Product Type

Market Size

Market Share & Trends Analysis

By Application

• Yield Monitoring: The yield monitoring segment is expected to grow at a CAGR of 7.5% to 9.5%, driven by the need to monitor and optimize grape production for improved harvest outcomes and profitability.
• Crop Scouting: The crop scouting segment is projected to grow at a CAGR of 6.0% to 8.0%, as growers use advanced imaging technologies and sensors to assess crop health, detect pests, and diagnose diseases.
• Field Mapping: The field mapping application is expected to grow at a CAGR of 8.0% to 10.0%, as vineyard managers seek to create precise maps of their fields for better management of soil health, irrigation, and crop rotation.
• Irrigation Management: Irrigation management is anticipated to grow at a CAGR of 7.5% to 9.5%, as precision irrigation systems are increasingly adopted to optimize water usage and ensure optimal grape growth.
• Weather Tracking & Forecasting: The weather tracking and forecasting segment is expected to grow at a CAGR of 6.5% to 8.5%, as climate variability and weather patterns become more unpredictable, making accurate forecasting essential for vineyard success.
• Inventory Management: The inventory management segment is projected to grow at a CAGR of 6.0% to 8.0%, as vineyard managers seek to optimize resources, monitor inventory levels, and ensure smooth operation throughout the growing season.
• Farm Labor Management: Farm labor management is expected to grow at a CAGR of 5.5% to 7.5%, with more emphasis on automating labor-intensive tasks and managing workforce efficiency.
• Financial Management: Financial management solutions in precision viticulture are expected to grow at a CAGR of 6.0% to 8.0%, as vineyard owners and operators look to make data-driven financial decisions to maximize profitability.
• Others: The 'Others' segment, encompassing various additional applications such as pest management, plant growth monitoring, and vineyard optimization, is projected to grow at a CAGR of 5.5% to 7.5%.

By Product Type

• Software: The software segment is expected to experience strong growth at a CAGR of 7.0% to 9.0%, driven by the increasing adoption of software platforms that integrate data analytics, weather forecasting, and precision management tools for vineyard optimization.
• Hardware: The hardware segment, which includes sensors, GPS devices, drones, and other physical technology, is projected to grow at a CAGR of 6.5% to 8.5%, as technological advancements improve the precision and efficiency of vineyard operations.
• Services: The services segment, encompassing consulting, training, and ongoing support, is expected to grow at a CAGR of 5.5% to 7.5%, as vineyard operators seek expertise to maximize the benefits of precision viticulture technologies.

By Key Market Players

• Deveron UAS: Deveron UAS offers cutting-edge drone and data collection solutions, providing vineyard managers with detailed aerial imagery and insights to optimize crop performance.
• Trimble: Trimble is a leader in precision agriculture solutions, offering a comprehensive suite of software and hardware products for precision viticulture, including field mapping, irrigation management, and crop scouting tools.
• John Deere: John Deere provides advanced machinery and precision farming solutions, including yield monitoring and irrigation management systems that help vineyards maximize their productivity.
• Topcon Positioning Systems: Topcon offers precision agriculture technologies, including GPS and guidance systems, field mapping solutions, and software for effective vineyard management.
• AgJunction: AgJunction provides GPS and precision farming technologies that enable vineyard operators to optimize land use and improve crop yields through real-time data and automation.
• TeeJet Technologies: TeeJet Technologies offers spray and irrigation systems that are widely used in precision viticulture to monitor and control pesticide and water application.
• Syngenta: Syngenta is a key player in the precision viticulture market, providing software and services that help optimize crop health and improve vineyard yields.
• Raven Industries: Raven Industries offers precision agriculture solutions that include hardware and software for data analysis, field mapping, and crop scouting in viticulture.
• Ag Leader Technology: Ag Leader Technology provides precision farming equipment, including yield monitoring systems, irrigation management solutions, and field mapping tools for vineyards.
• PrecisionHawk: PrecisionHawk specializes in aerial data collection and analytics, using drone technology to provide vineyards with real-time insights on crop health and yield potential.
• Gamaya: Gamaya uses advanced imaging and data analytics to deliver insights on crop health, helping vineyards optimize their production and make informed decisions about irrigation and pest control.
• Vindara: Vindara provides precision viticulture solutions focused on enhancing grapevine health and increasing production through data-driven techniques and technology.
• VineView: VineView offers drone-based solutions for vineyards, allowing for real-time monitoring of plant health and productivity to optimize vineyard management.
• Hortau: Hortau offers precision irrigation systems that help vineyard managers optimize water usage and improve grapevine health through real-time soil moisture data.
• OnFarm: OnFarm provides cloud-based solutions for vineyard management, allowing for the integration of data from various sources such as weather stations, soil sensors, and irrigation systems.

By Region

• North America: North America is expected to dominate the precision viticulture market, with a projected CAGR of 7.5% to 9.5%, due to the strong presence of key market players and the widespread adoption of precision agriculture technologies in the U.S. and Canada.
• Europe: Europe is anticipated to grow at a CAGR of 6.5% to 8.5%, with increased adoption of precision viticulture in regions such as France, Italy, and Spain, where wine production is a significant agricultural activity.
• Asia-Pacific: The Asia-Pacific region is expected to grow at a CAGR of 7.0% to 9.0%, driven by the growing demand for precision farming solutions in wine-producing countries like China, Australia, and New Zealand.
• Latin America: Latin America is projected to grow at a CAGR of 6.0% to 8.0%, as the wine industry in countries like Argentina and Chile continues to expand and adopt precision viticulture techniques.
• Middle East & Africa: The Middle East & Africa region is expected to grow at a CAGR of 5.5% to 7.5%, driven by the increasing demand for efficient water management and crop monitoring systems in arid and semi-arid regions.

Market Forecasts (2025-2030)

Growth in Key Segments

• Yield Monitoring: Expected to grow at a CAGR of 7.5% to 9.5% through 2030, with increasing demand for precision tools to optimize grape production.
• Field Mapping: Expected to grow at a CAGR of 8.0% to 10.0%, driven by the need for detailed maps to optimize vineyard management and reduce costs.
• Weather Tracking & Forecasting: Expected to grow at a CAGR of 6.5% to 8.5%, as vineyards seek accurate weather data for better crop management and risk mitigation.