Thailand Meat - Market Assessment and Forecasts to 2028
Summary
The Thai meat sector is expected to grow from THB168.3 billion ($4,834.6 million) in 2023 to TBH192.8 billion ($5.688.1 million) in 2028, growing at a CAGR of 2.8%. In volume terms, the sector is expected to grow from 658.6 million kg in 2023 to 704.2 million kg in 2028, growing at a CAGR of 1.3%. Fresh meat (counter) was the largest category in both value and volume, while ambient meat is forecast to register the fastest value growth, followed by cooked meats - packaged. Among distribution channels, food and drink specialists was the largest distribution channel. Flexible packaging is the most used pack material in the Thai meat sector, followed by rigid plastics, and rigid metal. Key players driving the market include Betagro Co., Ltd, Charoen Pokphand Group, and Saha Farms Company.Scope
- The per capita consumption of fresh meat (counter) was higher in the Thailand compared to other meat categories in 2023
- Food & drinks specialists was the leading distribution channel in the Thai meat sector, with a value share of 72% in 2023
- Flexible packaging accounted for a share of 48.7% in 2023
Reasons to Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.
Table of Contents
- Report Scope
- Executive Summary
- Market Environment
- Value and Volume Share of in the Global and Asia-Pacific Markets
- Growth Analysis of Thailand Compared to Other Leading Countries in the Asia-Pacific Market
- PCC and PCE of Thailand Compared to the Global and Asia-Pacific Markets
- Sector Deep Dive
- Thailand Meat Sector Snapshot
- Market Size Analysis
- Cross-Category Comparison - Value Growth Analysis and Category Winners and Losers
- Cross-Category Comparison - Volume Growth Analysis and Category Winners and Losers
- Category Deep Dive
- Per Capita Consumption Analysis by Category
- Market Size Analysis - Category: Ambient Meat
- Segment-level Analysis (In Value Terms) - Ambient Meat
- Segment-level Analysis (In Volume Terms) - Ambient Meat
- Market Size Analysis - Category: Chilled Raw Packaged Meat - Processed
- Segment-level Analysis (In Value Terms) - Chilled Raw Packaged Meat - Processed
- Segment-level Analysis (In Volume Terms) - Chilled Raw Packaged Meat - Processed
- Market Size Analysis - Category: Chilled Raw Packaged Meat - Whole Cuts
- Segment-level Analysis (In Value Terms) - Chilled Raw Packaged Meat - Whole Cuts
- Segment-level Analysis (In Volume Terms) - Chilled Raw Packaged Meat - Whole Cuts
- Market Size Analysis - Category: Cooked Meats - Counter
- Market Size Analysis - Category: Cooked Meats - Packaged
- Segment-level Analysis (In Value Terms) - Cooked Meats - Packaged
- Segment-level Analysis (In Volume Terms) - Cooked Meats - Packaged
- Market Size Analysis - Category: Fresh Meat (Counter)
- Segment-level Analysis (In Value Terms) - Fresh Meat (Counter)
- Segment-level Analysis (In Volume Terms) - Fresh Meat (Counter)
- Market Size Analysis - Category: Frozen Meat
- Segment-level Analysis (In Value Terms) - Frozen Meat
- Segment-level Analysis (In Volume Terms) - Frozen Meat
- Distribution Analysis
- Channel Share Analysis
- Competitive Environment
- Leading Companies - Value and Volume Shares
- Brand Share Analysis of Top Five Companies
- Brand Share Analysis of Top Five Companies by Category
- Private Label Share Analysis by Category
- Growth of Private Labels Compared to Branded Products
- Degree of Consolidation/Fragmentation by Category
- Health & Wellness Analysis
- Health & wellness analysis by category
- Health & wellness analysis by product attributes
- Health & wellness analysis by consumer benefits
- Cross category comparison- products with H&W Vs. non H&W claims
- Packaging Analysis
- Pack Material Growth Analysis
- Pack Type Growth Analysis
- Closure Type Growth Analysis
- Primary Outer Type Growth Analysis
- Consumergraphics
- Demographic Analysis
- Macroeconomic Analysis
- GDP Growth and Inflation
- Population Growth
- Labor Market Trend
- Economic Summary, Labor Market Trends, and Demographic Trends
- Thailand Risk Index (GCRI) 2023
- Thailand Risk Analysis - Compared to Global and Asia-Pacific Markets
- Methodology
- Definitions
- Appendix
- Leading Value Categories
- Leading Categories (Volume), 2023
- Cross-Category Comparison - By Value (2018-2028)
- Cross-Category Comparison - By Volume (2018-2028)
- Per Capita Consumption (by Category), Thailand Compared to Asia-Pacific and Global Levels (in Units), 2023
- Segment-Level Analysis (in Value Terms) - Ambient meat
- Segment-Level Analysis (in Volume Terms) - Ambient meat
- Segment-Level Analysis (in Value Terms) - Chilled raw packaged meat - processed
- Segment-Level Analysis (in Volume Terms) - Chilled raw packaged meat - processed
- Segment-Level Analysis (in Value Terms) - Chilled raw packaged meat - whole cuts
- Segment-Level Analysis (in Volume Terms) - Chilled raw packaged meat - whole cuts
- Segment-Level Analysis (in Value Terms) - Cooked meats - packaged
- Segment-Level Analysis (in Volume Terms) - Cooked meats - packaged
- Segment-Level Analysis (in Value Terms) - Fresh meat (counter)
- Segment-Level Analysis (in Volume Terms) - Fresh meat (counter)
- Segment-Level Analysis (in Value Terms) - Fresh meat (counter)
- Segment-Level Analysis (in Volume Terms) - Fresh meat (counter)
- Change in Distribution Share, 2018-23
- Top Five Companies Share By Brand (in Value and Volume Terms) in the meat Sector, 2023
- Brand Shares of Top Five Companies (in Value and Volume Terms) by Category, 2023
- Category comparison - with H&W claims and non-H&W claims, 2018-23
- Use of primary type by category (in pack units), 2023
- Performance Overview (Score: 1-100)
- Category Data, By Segment
- Per Capita Consumption (in Units), 2018-28
- Per Capita Expenditure ($), 2018-2028
- Meat sales Distribution in Thailand - By Category (THB Million), 2023
- Brand Share (in Value and Volume Terms) in the meat Sector, 2023
- Brand Share (in Value and Volume Terms) in the meat Sector, By Category, 2023
- Key health & wellness product attributes driving sales in Thailand ($ million), 2018-23
- Key health & wellness consumer benefits driving sales in Thailand ($ million), 2018-23
- Pack Material (in Million Pack Units), 2018-28
- Pack Materials by Category (in Million Pack Units), 2023
- Pack Type (in Million Pack Units), 2018-2028
- Pack Types by Category (in Million Pack Units), 2023
- Closure Type (in Million Pack Units), 2018-2028
- Closure Types by Category (in Million Pack Units), 2023
- Primary Outer Type (in Million Pack Units), 2018-2028
- Primary Outer Types by Category (in Million Pack Units), 2023
- Real GDP and Annual Growth (%), 2020-28
- Nominal GDP and Annual Growth (%), 2020-28
- Consumer Price Inflation (%), 2020-28
- Employed People and Unemployment Rate (%), 2020-28
- Nominal Household Final Consumption Expenditure and Annual Growth (%), 2020-28
- Population and Annual Growth (%), 2020-28
- Population by Age Group (%)
- Population by Gender (%)
- Population by Rural-Urban Split (%)
- Value and Volume Shares of Thailand in the Global and Asia-Pacific meat Sector, 2023 -28
- Thailand Compared to the Other Top Countries in Terms of Market Share, Growth, and the Competitive Landscape
- PCC Comparison - Thailand, Asia-Pacific, and Global, 2018-28
- PCE Comparison - Thailand, Asia-Pacific, and Global, 2018-28
- Market Size and Growth Analysis by Value and Volume, meat Sector, 2018-28
- Cross-Category Comparison - Value Growth Analysis and Category Winners and Losers
- Cross-Category Comparison - Volume Growth Analysis and Category Winners and Losers
- Market Size and Growth Analysis by Value and Volume, Ambient meat Category, 2018-28
- Market Size and Growth Analysis by Value and Volume, Chilled raw packaged meat - processed, 2018-28
- Market Size and Growth Analysis by Value and Volume, Chilled raw packaged meat - whole cuts Category, 2018-28
- Market Size and Growth Analysis by Value and Volume, Cooked meats - counter Category, 2018-28
- Market Size and Growth Analysis by Value and Volume, Cooked meats - packaged, Category, 2018-28
- Market Size and Growth Analysis by Value and Volume, Fresh meat (counter), Category, 2018-28
- Market Size and Growth Analysis by Value and Volume, Fresh meat (counter), Category, 2018-28
- Share of Key Distribution Channels (in Value Terms) - meat, 2023
- Key Distribution Channel Share by Category (in Value Terms), 2023
- Leading Companies (in Value and Volume Terms) in the meat Sector, 2023
- Private Label Penetration by Category (in Value Terms), 2023
- Growth Analysis, Private Label and Brands, 2018-2028
- Category-Wise Consolidation/Fragmentation (in Value Terms) - meat , 2023
- Prominence of health & wellness claims by category, $ million, 2018-23
- Contribution of health & wellness by product attributes, $ million, 2018-23
- Contribution of health & wellness by consumer benefits, $ million, 2018-23
- Key Pack Materials in the Thai meat Sector by Percentage Share of Pack Units, 2023
- Annual Growth Rate by Key Pack Material, 2018-28
- Use of Pack Material by Category (in Pack Units), 2023
- Key Pack Types in the Thai meat Sector by Percentage Share of Pack Units, 2023
- Annual Growth Rate by Key Pack Type, 2018-28
- Use of Pack Type by Category (in Pack Units), 2023
- Key Closure Types in Thailand Meat Sector by Percentage Share of Pack Units, 2023
- Annual Growth Rate by Key Closure Type, 2018-28
- Use of Closure Type by Category (in Pack Units), 2023
- Key Primary Outer Types in Thailand Meat Sector by Percentage Share of Pack Units, 2023
- Annual Growth Rate by Key Primary Outer Type, 2018-28
- Use of primary type by category (in pack units), 2023
- Volume Growth Analysis of Four Cities (Million kg), 2017-23
- Demographic Analysis
- Real GDP (THB Billion) and Annual Growth (%)
- Nominal GDP (THB Billion) and Annual Growth (%)
- Consumer Price Inflation (%)
- Nominal Household Final Consumption Expenditure Growth (%) in THB Terms
- Population (Million) and Annual Growth (%)
- Population by Age Group (%)
- Population by Gender (%)
- Population by Rural-Urban Split (%)
- Employed People (Million) and Unemployment Rate (%)
- Economic Summary, Labor Market Trends, and Demographic Trends
- Five Lowest-Risk Nations in GCRI Q4 2023
- Five Highest-Risk Nations in GCRI Q4 2023
- Thailand's Performance in Country Risk Analysis in Comparison to Asia-Pacific and the World
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Betagro Co. Ltd
- Charoen Pokphand Group
- Saha Farms Company
- Thai - German Meat Product Company Limited.
- CK Meats
