Strategic Intelligence: Digital Health (2024)

The healthcare industry is being overhauled from traditional pen-and-paper methods to complete digitalization. This includes patient monitoring, communication methods, data storage, and more.

The COVID-19 pandemic altered the landscape for the healthcare industry as a whole, including medical devices. Digital methods of care were introduced rapidly to accommodate for the number of patients and the need to social distance. Since then, digital health methods have advanced and continue to, changing how patients receive care. The medical devices industry has been slower to turn completely digital due to cybersecurity concerns, regulations, and various complexities within the industry.

Scope

• Alcohol consumption is one of the first focal points for changed behavior when consumers seek to pursue healthier lifestyles.
• Half of drinkers globally state they are often or always influenced in their product choice by how an alcoholic beverage impacts their health and wellbeing.
• More than two thirds of alcohol consumers find products that have been fortified with added nutrients to be somewhat or very appealing.

Reasons to Buy

• Understand and identify the "better for you" alcohol drinks innovation trend that consumers are interested in.
• Identify the specific aspects of healthiness that will appeal to consumers in the sector.
• Access valuable strategic take-outs in the form of specific opportunities to enhance future decision-making and inform new product development.