Post Event Analysis: WTA/ATP Finals 2024

An analysis of the recent WTA & ATP Finals 2024, including a look at its sponsorship portfolio, broadcasters and prize money.

A significant number of broadcast deals were struck for media rights to show both the 2024 WTA and ATP Finals across the world. Sky Sports had the rights to air the 2024 ATP Finals in Italy. Italians flocked to television screens to support their home player Jannik Sinner. In the United Kingdom, Sky Sports had the rights to showcase both the WTA and ATP Finals. The ATP Finals achieved very positive viewership figures that were record-breaking.
Both Finals were able to construct substantial sponsorship portfolios.
Combining both sponsorship portfolios, the most annually lucrative agreement was Hologi’s three-year $20 million a year partnership with the WTA Finals. The ATP had the larger portfolio having attracted 15 more brands to their sponsorship portfolio. The Saudi Arabian-based Public Investment Fund (PIF) had sponsorship agreements in place with both Finals. The more lucrative is the five-year deal the sovereign wealth fund firm has in place with the ATP Tour worth $ 5 million annually.
The total prize pools on offer for the WTA & ATP Finals were substantial.
Italian Jannik Sinner took home roughly $4.8 million for being crowned the ATP Finals champion. American Coco Gauff earned roughly $4.8 million for winning the WTA Finals. A fan favourite Carlos Alcaraz performed poorly in the ATP Finals He was rewarded $727,500 for winning only one of his group-stage matches.

A detailed overview of the key facts and events which took place across the competion. The report identifies the major media and sponsorship players in the market, pinpoints the ticket prices on offer.

Scope

• This report provides an overview of the event including its sponsorship portfolio, broadcasters and prize money. An analysis of the events sponsors is included and the estimated annual values of these deals. Information regarding the event’s attendance is also included.

Reasons to Buy

• For those wanting an in-depth analysis of how the WTA & ATP Finals 2024 performed, in the sense of both business and popularity.