Post Event Analysis - Davis Cup Finals 2024

Key Highlights

• In Italy, Jannik Sinner’s decisive match against Tallon Griekspoor attracted around 4.5 million viewers. Movistar, the pay-tv broadcasters, agreed the rights to broadcast the 2024 Davis Cup Finals in Spain, the hosts of the competition. The Tennis Channel, the pay-tv broadcasters, acquired the rights in multiple nations to the Davis Cup 2024 finals, Austria, Germany, Switzerland, United Kingdom, and USA. The group stages of the Davis Cup, which were played in September, also saw outstanding viewing figures. SRG-SSR recorded a remarkable 34% market share during the doubles match of the Switzerland vs Great Britain tie.
• The 2024 Davis Cup Finals generated an estimated $11,885,000 in sponsorship revenue. The 16 brands which sponsored the 2024 Davis Cup Finals, partnered with the Davis Cup, therefore the partnership included the finals which took place in November 2024. UniCredit, the banking and financial services firm, have agreed the largest deal in terms of annual value across the 2024 Davis Cup Finals sponsors. Stake.com, the casino and sports betting platform, have agreed the third largest deal in terms of annual value. The deal primarily is with the International Tennis Federation (ITF).
• The winning team of the Davis Cup Final 2024 edition, Italy, took home approximately $2,678,571. The runners-up, the Netherlands, took home $1,607,143. The two losing semi-finalists, Australia and Germany, both pocketed $1,071,429, whilst the four team who were knocked out in the quarter-finals, Spain, Canada, United States, and Argentina, received $535.714. Group winners received a squad prize of $460,714, the group runners-up took home $412,500, while third place earns $375,000 and fourth place earns $358,929.

Scope

• This report provides an overview of the recent 2024 Davis Cup Finals, including a look at its sponsorship portfolio, broadcasters, attendance and ticketing.

Reasons to Buy

• For those wanting an in-depth analysis of the 2024 Davis Cup Finals, in the sense of both business and popularity.