The Latin America, Middle East and Africa User Experience (UX) Research Software Market is expected to witness market growth of 14.2% CAGR during the forecast period (2024-2031).
The Brazil market dominated the LAMEA User Experience (UX) Research Software Market by country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $19.2 million by 2031. The Argentina market is showcasing a CAGR of 15.7% during 2024-2031. Additionally, the UAE market would register a CAGR of 12.8% during 2024-2031.
UX design is the center of creating seamless and intuitive interfaces for websites, applications, and software products. Ensuring that products meet user needs and expectations is essential for the success of any digital solution. UX research software plays a pivotal role in this process by providing tools to gather valuable insights about user behaviour, preferences, and pain points, which can then be used to optimize user experiences.
In addition, UX research software is widely used in several industries and applications, from e-commerce and entertainment to healthcare and finance. Its primary function is to provide data and insights that help improve user interfaces, ensuring that products are easy to navigate, aesthetically appealing, and effective in fulfilling user needs.
Moreover, in the UAE, the travel and tourism sector is another vital contributor to the economy, with the sector’s contribution to GDP reaching AED 167 billion, or 9% of the total GDP in 2022. This growth is complemented by the high spending of international tourists, amounting to AED 117.6 billion in 2022. The rising importance of tourism in the UAE’s economic landscape places an increasing focus on the need for seamless and enhanced customer experiences in both the travel and hospitality sectors.
The Brazil market dominated the LAMEA User Experience (UX) Research Software Market by country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $19.2 million by 2031. The Argentina market is showcasing a CAGR of 15.7% during 2024-2031. Additionally, the UAE market would register a CAGR of 12.8% during 2024-2031.
UX design is the center of creating seamless and intuitive interfaces for websites, applications, and software products. Ensuring that products meet user needs and expectations is essential for the success of any digital solution. UX research software plays a pivotal role in this process by providing tools to gather valuable insights about user behaviour, preferences, and pain points, which can then be used to optimize user experiences.
In addition, UX research software is widely used in several industries and applications, from e-commerce and entertainment to healthcare and finance. Its primary function is to provide data and insights that help improve user interfaces, ensuring that products are easy to navigate, aesthetically appealing, and effective in fulfilling user needs.
Moreover, in the UAE, the travel and tourism sector is another vital contributor to the economy, with the sector’s contribution to GDP reaching AED 167 billion, or 9% of the total GDP in 2022. This growth is complemented by the high spending of international tourists, amounting to AED 117.6 billion in 2022. The rising importance of tourism in the UAE’s economic landscape places an increasing focus on the need for seamless and enhanced customer experiences in both the travel and hospitality sectors.
List of Key Companies Profiled
- Typeform
- Qualtrics, LLC (Silver Lake Technology Management, L.L.C.)
- UserZoom (UserTesting Group)
- Optimal Workshop Ltd.
- Lookback Group, Inc
- PlaybookUX LLC
- Maze
- Dovetail Research Pty. Ltd.
- UsabilityHub Pty Ltd (Lyssna)
- Hotjar Ltd. (ContentSquare)
Market Report Segmentation
By Deployment
- On-premises
- Cloud
By Enterprise Type
- Large Enterprise
- SMEs
By Industry
- Financial Services
- Retail & Consumer Goods
- Healthcare & Pharmaceuticals
- Automotive
- Travel & Hospitality
- Other Industry
By Country
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. LAMEA User Experience (UX) Research Software Market by Deployment
Chapter 5. LAMEA User Experience (UX) Research Software Market by Enterprise Type
Chapter 6. LAMEA User Experience (UX) Research Software Market by Industry
Chapter 7. LAMEA User Experience (UX) Research Software Market by Country
Chapter 8. Company Profiles
Companies Mentioned
- Typeform
- Qualtrics, LLC (Silver Lake Technology Management, L.L.C.)
- UserZoom (UserTesting Group)
- Optimal Workshop Ltd.
- Lookback Group, Inc
- PlaybookUX LLC
- Maze
- Dovetail Research Pty. Ltd.
- UsabilityHub Pty Ltd (Lyssna)
- Hotjar Ltd. (ContentSquare)
Methodology
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