The Asia Pacific User Experience (UX) Research Software Market is expected to witness market growth of 12.0% CAGR during the forecast period (2024-2031).
The China market dominated the Asia Pacific User Experience (UX) Research Software Market by country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $73.8 million by 2031. The Japan market is registering a CAGR of 11.3% during 2024-2031. Additionally, the India market is expected to showcase a CAGR of 13.1% during 2024-2031.
UX research tools improve website and mobile application usability and user interface. They allow businesses to test how users interact with these platforms, identify friction points, and refine designs to improve overall user satisfaction.
Furthermore, in healthcare, especially with the increasing use of telemedicine, UX research software is applied to ensure that healthcare apps and portals are easy for patients and healthcare providers to navigate. User testing can help ensure that health-related apps are intuitive, accessible, and designed to support users’ needs.
In India, the banking sector has shown remarkable growth over recent years, with the percentage of people holding bank accounts increasing from 53% to 78% between FY 16 and FY 21. This rapid expansion has led to establishing over 1.6 lakh bank branches, with a density of around 15 branches per 100,000 people. This growth in banking infrastructure is accompanied by a substantial digital shift as more people turn to mobile banking, online transactions, and digital financial services. As the fintech sector in India is projected to reach $150 billion by 2025, up from $50 billion in 2021, the need for seamless digital banking experiences has become more critical.
The China market dominated the Asia Pacific User Experience (UX) Research Software Market by country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $73.8 million by 2031. The Japan market is registering a CAGR of 11.3% during 2024-2031. Additionally, the India market is expected to showcase a CAGR of 13.1% during 2024-2031.
UX research tools improve website and mobile application usability and user interface. They allow businesses to test how users interact with these platforms, identify friction points, and refine designs to improve overall user satisfaction.
Furthermore, in healthcare, especially with the increasing use of telemedicine, UX research software is applied to ensure that healthcare apps and portals are easy for patients and healthcare providers to navigate. User testing can help ensure that health-related apps are intuitive, accessible, and designed to support users’ needs.
In India, the banking sector has shown remarkable growth over recent years, with the percentage of people holding bank accounts increasing from 53% to 78% between FY 16 and FY 21. This rapid expansion has led to establishing over 1.6 lakh bank branches, with a density of around 15 branches per 100,000 people. This growth in banking infrastructure is accompanied by a substantial digital shift as more people turn to mobile banking, online transactions, and digital financial services. As the fintech sector in India is projected to reach $150 billion by 2025, up from $50 billion in 2021, the need for seamless digital banking experiences has become more critical.
List of Key Companies Profiled
- Typeform
- Qualtrics, LLC (Silver Lake Technology Management, L.L.C.)
- UserZoom (UserTesting Group)
- Optimal Workshop Ltd.
- Lookback Group, Inc
- PlaybookUX LLC
- Maze
- Dovetail Research Pty. Ltd.
- UsabilityHub Pty Ltd (Lyssna)
- Hotjar Ltd. (ContentSquare)
Market Report Segmentation
By Deployment
- On-premises
- Cloud
By Enterprise Type
- Large Enterprise
- SMEs
By Industry
- Financial Services
- Retail & Consumer Goods
- Healthcare & Pharmaceuticals
- Automotive
- Travel & Hospitality
- Other Industry
By Country
- China
- Japan
- India
- South Korea
- Singapore
- taiwan
- Rest of Asia Pacific
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Asia Pacific User Experience (UX) Research Software Market by Deployment
Chapter 5. Asia Pacific User Experience (UX) Research Software Market by Enterprise Type
Chapter 6. Asia Pacific User Experience (UX) Research Software Market by Industry
Chapter 7. Asia Pacific User Experience (UX) Research Software Market by Country
Chapter 8. Company Profiles
Companies Mentioned
- Typeform
- Qualtrics, LLC (Silver Lake Technology Management, L.L.C.)
- UserZoom (UserTesting Group)
- Optimal Workshop Ltd.
- Lookback Group, Inc
- PlaybookUX LLC
- Maze
- Dovetail Research Pty. Ltd.
- UsabilityHub Pty Ltd (Lyssna)
- Hotjar Ltd. (ContentSquare)
Methodology
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