The Europe User Experience (UX) Research Software Market is expected to witness market growth of 11.0% CAGR during the forecast period (2024-2031).
The Germany market dominated the Europe User Experience (UX) Research Software Market by country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $57.3 million by 2031. The UK market is exhibiting a CAGR of 10% during 2024-2031. Additionally, the France market is expected to experience a CAGR of 11.8% during 2024-2031.
In the SaaS sector, UX research software helps companies optimize the interface and usability of their platforms, making them more user-friendly, which is crucial in a competitive market. Feedback on usability issues and preferences helps developers prioritize necessary improvements and features. UX research is also crucial in developing interfaces for connected devices and vehicles.
Moreover, the adoption of UX research software is growing rapidly across all sectors as companies recognize the value of delivering exceptional user experiences. Key factors driving this adoption include the increasing demand for personalized customer experience, the proliferation of digital platforms, and the need to stay ahead in competitive markets.
The rising digital intensity among businesses in Europe, particularly the increasing focus on digital transformation in small and medium-sized enterprises (SMEs), has significant implications for the user experience (UX) research software market. As more European companies embrace digital technologies, there is a growing need to optimize digital interfaces, improve user experiences, and align with shifting consumer expectations.
The Germany market dominated the Europe User Experience (UX) Research Software Market by country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $57.3 million by 2031. The UK market is exhibiting a CAGR of 10% during 2024-2031. Additionally, the France market is expected to experience a CAGR of 11.8% during 2024-2031.
In the SaaS sector, UX research software helps companies optimize the interface and usability of their platforms, making them more user-friendly, which is crucial in a competitive market. Feedback on usability issues and preferences helps developers prioritize necessary improvements and features. UX research is also crucial in developing interfaces for connected devices and vehicles.
Moreover, the adoption of UX research software is growing rapidly across all sectors as companies recognize the value of delivering exceptional user experiences. Key factors driving this adoption include the increasing demand for personalized customer experience, the proliferation of digital platforms, and the need to stay ahead in competitive markets.
The rising digital intensity among businesses in Europe, particularly the increasing focus on digital transformation in small and medium-sized enterprises (SMEs), has significant implications for the user experience (UX) research software market. As more European companies embrace digital technologies, there is a growing need to optimize digital interfaces, improve user experiences, and align with shifting consumer expectations.
List of Key Companies Profiled
- Typeform
- Qualtrics, LLC (Silver Lake Technology Management, L.L.C.)
- UserZoom (UserTesting Group)
- Optimal Workshop Ltd.
- Lookback Group, Inc
- PlaybookUX LLC
- Maze
- Dovetail Research Pty. Ltd.
- UsabilityHub Pty Ltd (Lyssna)
- Hotjar Ltd. (ContentSquare)
Market Report Segmentation
By Deployment
- On-premises
- Cloud
By Enterprise Type
- Large Enterprise
- SMEs
By Industry
- Financial Services
- Retail & Consumer Goods
- Healthcare & Pharmaceuticals
- Automotive
- Travel & Hospitality
- Other Industry
By Country
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Europe User Experience (UX) Research Software Market by Deployment
Chapter 5. Europe User Experience (UX) Research Software Market by Enterprise Type
Chapter 6. Europe User Experience (UX) Research Software Market by Industry
Chapter 7. Europe User Experience (UX) Research Software Market by Country
Chapter 8. Company Profiles
Companies Mentioned
- Typeform
- Qualtrics, LLC (Silver Lake Technology Management, L.L.C.)
- UserZoom (UserTesting Group)
- Optimal Workshop Ltd.
- Lookback Group, Inc
- PlaybookUX LLC
- Maze
- Dovetail Research Pty. Ltd.
- UsabilityHub Pty Ltd (Lyssna)
- Hotjar Ltd. (ContentSquare)
Methodology
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