North America User Experience (UX) Research Software Market Size, Share & Trends Analysis Report By Deployment (On-premises and Cloud),By Enterprise Type (Large Enterprise and SMEs), By Industry, By Country and Growth Forecast, 2024 - 2031

The North America User Experience (UX) Research Software Market is expected to witness market growth of 10.9% CAGR during the forecast period (2024-2031).

The US market dominated the North America User Experience (UX) Research Software Market by country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $227.9 million by 2031. The Canada market is experiencing a CAGR of 13.1% during 2024-2031. Additionally, the Mexico market is expected to exhibit a CAGR of 12.3% during 2024-2031.



With the rise of remote and hybrid work models, businesses are turning to UX research software to facilitate user testing with participants. Cloud-based research tools allow organizations to conduct user testing remotely, expanding the reach and diversity of feedback. Consumers today have high expectations regarding the usability and design of digital products. As such, businesses invest in UX research software to better understand user behaviors and adapt their offerings to meet these expectations, resulting in improved customer satisfaction and loyalty.

As the digital landscape continues to evolve, so does the user experience (UX) research software market. Artificial Intelligence (AI) and machine learning are increasingly integrated into UX research software to automate data analysis, identify patterns, and predict user behaviour. This allows businesses to gain deeper insights with less manual effort, leading to more efficient design processes.

Rising healthcare investments in Canada and the strong automotive manufacturing sector in Mexico are two significant factors driving digital transformation in both countries. By enhancing customer interactions, digital interfaces, and overall user journeys, businesses in both regions are seeking to optimize their services, which in turn drives the growth of the user experience (UX) research software market.

List of Key Companies Profiled

• Typeform
• Qualtrics, LLC (Silver Lake Technology Management, L.L.C.)
• UserZoom (UserTesting Group)
• Optimal Workshop Ltd.
• Lookback Group, Inc
• PlaybookUX LLC
• Maze
• Dovetail Research Pty. Ltd.
• UsabilityHub Pty Ltd (Lyssna)
• Hotjar Ltd. (ContentSquare)

Market Report Segmentation

By Deployment

• On-premises
• Cloud

By Enterprise Type

• Large Enterprise
• SMEs

By Industry

• Financial Services
• Retail & Consumer Goods
• Healthcare & Pharmaceuticals
• Automotive
• Travel & Hospitality
• Other Industry

By Country

• US
• Canada
• Mexico
• Rest of North America