LAMEA Biodegradable Shampoo Market Size, Share & Trends Analysis Report By Gender (Female and Male), By Distribution Channel, By End User (Individual and Commercial), By Country and Growth Forecast, 2024 - 2031

The Latin America, Middle East and Africa Biodegradable Shampoo Market is expected to witness market growth of 15.2% CAGR during the forecast period (2024-2031). In the year 2027, the LAMEA market's volume is expected to surge to 3.83 million Units (1 Liter), showcasing a growth of 13.4% (2024-2031).

Supermarkets and hypermarkets remain an important distribution channel for these shampoos, offering consumers a convenient, one-stop shopping experience. These large retail outlets typically carry a variety of personal care products, including biodegradable shampoos, making it easier for consumers to access eco-friendly options alongside traditional products. Thus, the Supermarkets and hypermarkets Segment in Brazil market consumed a volume of 149.00 Thousand Units (1 Liter) in 2023.



The Brazil market dominated the LAMEA Biodegradable Shampoo Market by country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $98.6 Million by 2031. The Argentina market is showcasing a CAGR of 16.1% during 2024-2031. Additionally, the UAE market would register a CAGR of 14.9% during 2024-2031.

Brands have effectively leveraged these endorsements through strategic social media campaigns. For example, Love Beauty and Planet partnered with influencers to promote their biodegradable formulations and sustainable packaging using hashtags like #SmallActsOfLove, creating a strong connection with eco-conscious consumers. Visual content, such as influencers showcasing products in aesthetically pleasing setups, further enhances their appeal, as seen with Ethique's plastic-free shampoo bars gaining traction among zero-waste advocates.

This market is not just a response to consumer demand; it also aligns with broader regulatory and corporate sustainability goals. In order to mitigate plastic waste and restrict the use of harmful substances in personal care products, governments are enacting more stringent regulations. These policies have fostered an environment that is conducive to the growth of biodegradable detergents.

In South Africa, this market is driven by urbanization and increasing consumer education about sustainability. Cities like Johannesburg and Cape Town are experiencing a shift toward greener lifestyles, with a growing middle class seeking eco-friendly alternatives to conventional personal care products. South African brands like African Extracts and Faithful to Nature respond to this demand by offering these shampoos that incorporate indigenous ingredients like rooibos and marula oil. Government campaigns promoting environmental responsibility and reducing single-use plastics have further boosted awareness, encouraging consumers to adopt sustainable options. Thus, the LAMEA region’s unique blend of cultural heritage, environmental priorities, and emerging consumer awareness positions it as a promising market for these shampoos.

List of Key Companies Profiled

• Unilever PLC (Love Beauty and Planet)
• Ethique Limited
• HiBAR
• Plaine Products, LLC
• Ecostore
• Wild Ona
• KinKind Ltd.
• Better Planet Brands LLC
• Battle Green
• Conscious Skincare Ltd.

Market Report Segmentation

By Gender (Volume, Thousand Units (1 Liter), USD Billion, 2020-2031)

• Female
• Male

By Distribution Channel (Volume, Thousand Units (1 Liter), USD Billion, 2020-2031)

• Online Retail
• Supermarkets/Hypermarkets
• Speciality Stores
• Other Distribution Channels

By End User (Volume, Thousand Units (1 Liter), USD Billion, 2020-2031)

• Individual
• Commercial

By Country (Volume, Thousand Units (1 Liter), USD Billion, 2020-2031)

• Brazil
• Argentina
• UAE
• Saudi Arabia
• South Africa
• Nigeria
• Rest of LAMEA