Middle East & Africa Demineralized Whey Powder Market Forecast to 2031 - Regional Analysis - by Type, Category, and Application

The Middle East & Africa demineralized whey powder market was valued at US$ 22.84 million in 2023 and is expected to reach US$ 34.68 million by 2031; it is estimated to record a CAGR of 5.4% from 2023 to 2031.

Rising Demand for Sports Nutrition Products Bolsters Middle East & Africa Demineralized Whey Powder Market

Demineralized whey powder provides significant nutritional benefits to individuals with lifestyle influenced diseases such as diabetes, obesity, heart diseases, etc. According to WHO, in 2022, 37 million children under the age of 5 were overweight. Over 390 million children and adolescents aged 5-19 years were overweight in 2022, including 160 million who were living with obesity. This product is widely recognized for its role in protein fortification, providing a concentrated source of high-quality protein that supports muscle recovery and growth. Health-conscious consumers favor demineralized whey powder for its ability to enhance overall health maintenance.

It contains essential amino acids and bioactive peptides that contribute to various bodily functions, including metabolic health and immune system support. Further, its high digestibility ensures efficient absorption of nutrients, making it suitable for individuals seeking nutritional supplements that are easy on the digestive system. In sports nutrition, demineralized whey powder is a preferred ingredient due to its rapid digestion and absorption properties, which aid in post-exercise recovery and muscle repair. Athletes and fitness enthusiasts rely on its ability to deliver essential nutrients quickly, supporting their performance goals and recovery processes. Thus, the rising health consciousness and fitness trends are expected to fuel the demand for demineralized whey powder in the sports nutrition sector in the coming years.

Middle East & Africa Demineralized Whey Powder Market Overview

In the Middle East & Africa (MEA), the demineralized whey powder market growth is gradually growing with a change in the eating habits of consumers, particularly healthy foods; the rise in disposable income of the middle-class population; and substantial spending of the high-class population on healthy diets. Moreover, rapid urbanization leads to a rise in food demand. The increase in the consumption rate of protein-rich food is leading to a growing demand for demineralized whey powder. Africa has been the fastest-growing whey importer market for more than a decade.

The growing demand for demineralized whey powder in bakery and confectionery, sports nutrition, beverages, meat, and convenience foods, supported by a rising population, is expected to support the market growth in the region. The GCC food processing industry has continued to experience steady growth with a rising population in the region. Additionally, changing lifestyles and growing awareness have transformed consumers' preferences, leading to an increased preference for packaged organic food in the region.

Consumption of protein-rich confectioneries and baked food items in the form of packaged products has increased in Africa, which has led to the rise in demand for demineralized whey powder in the Middle East & Africa. Along with this, the consumers agree to pay higher prices for nutritional and premium products, such as pastries and cookies made using organic demineralized whey powder. Therefore, the rising purchasing power among consumers is also projected to boost the growth of the demineralized whey powder market in the Middle East & Africa.

Middle East & Africa Demineralized Whey Powder Market Segmentation

The Middle East & Africa demineralized whey powder market is categorized into type, category, application, and country.

• Based on type, the Middle East & Africa demineralized whey powder market is categorized into 50% demineralized whey, 70% demineralized whey, 90% demineralized whey, and others. The 90% demineralized whey segment held the largest market share in 2023.
• By category, the Middle East & Africa demineralized whey powder market is bifurcated into conventional and organic. The conventional segment held a larger market share in 2023.
• In terms of application, the Middle East & Africa demineralized whey powder market is segmented into bakery and confectionery, dairy and frozen desserts, infant nutrition, beverages, and others. The infant nutrition segment held the largest market share in 2023.
• By country, the Middle East & Africa demineralized whey powder market is segmented into Saudi Arabia, the UAE, South Africa, and the Rest of Middle East & Africa. The Rest of Middle East & Africa dominated the Middle East & Africa demineralized whey powder market share in 2023.

Interfood Holding BV, Lactalis Ingredients, Hiroland Domestic and Foreign Trade Ltd Co, LACLAT Ltd, Uğuray Süt A.Ş., Milky Royal Süt Ürünler, Makendi WorldWide, Royal FrieslandCampina NV, ALIMA-BIS, and Mirel Süt Ürünleri A.Ş.s are some of the leading companies operating in the Middle East & Africa demineralized whey powder market.

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