Rapid urbanisation, a solid middle class, and evolving family structures shape the Philippines' consumer landscape. Economic challenges such as inflation and income disparity persist, but consumer spending remains amidst digital connectivity and urban living. Environmental awareness is growing as consumers prioritise sustainable choices. Key lifestyle shifts include flexible work models, enhanced home technology adoption, and a heightened focus on health and wellness.
The Philippines: Consumer Profile report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Philippines: Consumer Profile report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Economy market
- Pinpoint growth sectors and identify factors driving change
- Understand the competitive environment, the market’s major players and leading brands
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
- Scope
- Key findings
- Key drivers affecting consumers in the Philippines in 2023
- How developments today shape the consumers of tomorrow
- Generation Z leads a youthful demographic profile in the Philippines
- Rising obesity and health risks drive consumer focus on wellness in the Philippines
- Slowing growth shifts demographic focus to younger generations
- Urbanisation accelerates, boosting workforce in key Philippine cities
- Opportunities for growth
- Shift towards smaller family sizes as single person households grow
- Safety and air quality top home preferences amid rising housing costs
- Ageing and male-dominant household heads define future demographics
- Digital connectivity and personal computer possession to surge by 2040
- Inflation drives up costs of essential goods, prompting spending cuts in the Philippines
- Generation X leads spending increase, prioritising health and wellness
- Youth income growth accelerates as high earners shape luxury consumption
- Rising consumer expenditure led by leisure and Manila’s dominance in 2040
- Key findings of consumer survey
- Older generations prioritise value for money and health properties in spending preferences
- Rising costs drive Filipino consumers to prioritise bargains and quality
- Environmental concerns drive consumer values especially among Baby Boomers
- Limited financial security concerns drive cautious spending among Filipinos
- High salary top priority for all generations except for Baby Boomers
- Key takeaways
