Thailand hair dryer market, which had previously enjoyed steady growth due to the expansion of the hospitality and fashion sectors, has been significantly influenced by major events such as "Unlimited Beauty 2024," Style Bangkok 2024, and Asia Fashion (Thailand) 2024. These events, alongside the proliferation of beauty clinics and brands, have shaped emerging fashion and lifestyle trends, driving increased demand for hair dryers. By 2024, the beauty and personal care sector will reach a market value of $7.2 billion, marking a robust 13.9% year-over-year growth fueled by rising personal grooming trends. Hair dryers, being a crucial component of personal grooming, have naturally benefitted from this overall sector growth. Additionally, the growing popularity of cordless hair dryers, introduced in 2019 for their convenience and portability, has further bolstered market expansion.
According to the research, Thailand Hair Dryer Market revenue size is projected to grow at a CAGR of 3.3% during 2024-2030. The Thailand hair dryer market is set for significant growth, fueled by expansions in the fashion, beauty and personal care, and hospitality sectors. The beauty and personal care industry, in particular, is experiencing a surge, with the cosmetics market projected to surpass USD 10 billion by 2030. As consumers increasingly invest in personal care, they are expected to spend more on hair care tools like hair dryers to maintain a well-groomed appearance. Additionally, the growth of the hotel sector is anticipated to further increase demand for hair dryers, as they are commonly provided as standard amenities for guests.
Upcoming projects, such as Centara Hotels & Resorts’ plans to add five new properties and Radisson Hotel Group's ambitious goal to open 100 hotels and resorts in Thailand by 2025, would significantly enhance the hospitality sector. This expansion would drive higher demand for hair dryers, as hotels would need to equip their rooms with these essential amenities to meet guest expectations. Consequently, the surge in hotel developments would contribute to the overall growth of the hair dryer market in Thailand.
Market Segmentation by Type
By type, corded accounted for a major revenue share in 2023 as hair dryers need a substantial power supply to function properly, and corded models benefit from the convenience of a direct electricity connection, which ensures a consistent and reliable source of power. Also, corded hair dryers are more cost-effective compared to cordless hair dryers.
Market Segmentation by Application
Personal Use hair dryers are poised for significant growth as modern consumers increasingly prefer DIY products to reduce their reliance on others, a trend that has become particularly important in the post-COVID era. Additionally, blow drying and hair styling at salons are often more expensive compared to doing these services at home.
Market Segmentation by Distribution Channel
The online distribution channel in Thailand is positioned for substantial growth, driven by the rapid expansion of the country's e-commerce sector. This growth highlights consumers' increasing willingness to shop online, as it offers greater time efficiency and a broader range of products.
Key Attractiveness of the Report
- 10 Years Market Numbers.
- Historical Data Starting from 2020 to 2023.
- Base Year: 2023
- Forecast Data until 2030.
- Key Performance Indicators Impacting the Market.
- Major Upcoming Developments and Projects.
Key Highlights of the Report:
- Thailand Hair Dryer Market Overview
- Thailand Hair Dryer Market Outlook
- Thailand Hair Dryer Market Forecast
- Thailand Hair Dryer Market Porter’s Five forces Analysis
- Thailand Hair Dryer Market Industry Life Cycle Analysis
- Thailand Hair Dryer Market Trends
- Market Drivers and Restraints
- Historical Data and Forecast of Thailand Hair Dryer Market Revenues, By Type, for the Period 2020-2030F
- Historical Data and Forecast of Thailand Hair Dryer Market Revenues, By Application, for the Period 2020-2030F
- Key Performance Indicators
- Market Opportunity Assessment
- Competitive Benchmarking
- Company Profiles
- Key Strategic Recommendations
Market Scope and Segmentation
- The report provides a detailed analysis of the following market segments
By Type
- Corded
- Cordless
By Application
- Professional Use
- Personal Use
By Distribution Channel
- Online
- Offline
Table of Contents
Companies Mentioned
- Dyson
- Philips
- Panasonic Solutions (Thailand) Co., Ltd.,
- Dreame International (Hongkong) Limited
- Gaabor
- Parlux Spa
- Lesasha
- Smart ID Group Co., Ltd. (Anitech)
- Xiaomi
- GA.MA Srl Unipersonale
