Working in the highly competitive pharmaceutical industry, with ever-increasing change and pressure, is probably one of the most challenging managerial roles of any industry today.
This MBA strategic thinking workshop has been especially designed to help you transcend these challenges by training you to become equipped to see the bigger picture in all aspects of your role. This two day interactive workshop will provide practical strategic thinking tools taught on MBAs to apply to your role. It will help you build your strategic thinking skills to guide the direction of your teams, develop strategies to key pharma and biopharma business problems, create a vision for the future, and implement strategic thinking within your team. You will gain new ways of thinking, making choices and implementing them using ‘Helicopter’ or ‘Strategic Thinking’. You will be able to implement what you have learnt on the course and immediately apply this into the workplace.
The workshop will focus on a number of areas in the pharmaceutical industry using MBA strategic business cases.
Key areas covered:
- What is MBA ‘strategy’ & ‘strategic thinking’ - and the importance of this within the pharma and biopharma industry?
- How artificial intelligence (AI) innovations are being used and developed in the pharma industry
- Building strategic plans for your teams, group and/or organisation
- Application to pharma case studies, your issues and at a departmental, and individual level
- How to use the MBA strategic thinking tool-kit
Certifications:
- CPD: 12 hours for your records
- Certificate of completion
Agenda
Day 1
Introduction and objectives
What is strategy and strategic thinking?
- Helicopter thinking
- The importance of strategy for the pharmaceutical industry
- Artificial Intelligence (AI) being used in the pharma industry
- The Strategy Process and tool strategic kit used on MBAs
Environmental analysis
- Strategy tools
- Competitive analysis
- Case study in the pharmaceutical industry
- Critical thinking model and application
Generating and evaluating Strategic Options
- Creativity for generating options
- Evaluating strategic options
- Pharma case study continued
Day 2
Strategy Implementation
- Strategic project implementation
- Leadership
- Change management (pharma case study)
Behavioural
- Effective and strategic communication (pharma case study)
- Managing stakeholders and influencing agendas
- Behaving strategically
Evaluation
- Monitoring implementation
- Performance drivers and indicators
- Problem diagnosis
Application
- Business plan structure
- How to apply the strategic tools following the course
Speakers
Dr Laura Brown,
Pharmaceutical QA and Training Consultant ,
University of CardiffDr Laura Brown MBA, BSc,PhD, is a Pharmaceutical QA and Training Consultant, Course Director for the MSc in Clinical Research, School of Pharmacy at the University of Cardiff. She has more than 20 years’ experience of quality assurance in the pharmaceutical industry and has worked for several companies, including GSKs Hoechst Marion Roussel, Farmitalia and Phoenix International. She has a particular expertise in quality assurance including risked based approaches to quality systems, data Integrity and project management in the pharmaceutical industry. She regularly writes on pharmaceutical regulatory issues including “The Planning of International Drug Development”, in the Clinical Research Manual, Euromed and the “Impact of Brexit”, RQA Journal 2017.
Who Should Attend
All those in the pharmaceutical industry who make strategic choices, and who feel that they could rise to future challenges by being more strategic, behaviourally skilled, and creative. Managers who are keen to be able to deliver strategy more easily and to then evaluate its effectiveness - whether technical or commercial.
This is particularly relevant to heads of teams/departments, those responsible for leading a project, or those in roles attempting to influence other areas of their organisation, especially in matrix management.
