In 2027, retail E-Commerce sales are projected to account for more that 20% of total global retail sales, according to the latest report highlighting key trends and forecasts for the global B2C E-Commerce market.
Commerce to Almost USD 8 Trillion by 2027, Led by Asia-Pacific
Retail E-Commerce is forecasted to nearly reach USD 8 trillion by 2027, making up over 20% of global retail sales. Asia-Pacific will dominate with almost USD 5 trillion in E-Commerce sales by 2028, representing more than 35% of the region’s total retail sales. Latin America and Southeast Asia are expected to lead in growth rates, spurred by increased digital and mobile commerce adoption.
Social Commerce Drives Purchases on Platforms Like Facebook and TikTok
Social media is reshaping E-Commerce, with Facebook accounting for 37% surveyed of purchases globally in 2024. TikTok's influence has grown among younger shoppers, particularly millennials and Gen Z. Free delivery and lower prices are key motivators for online shoppers, while high delivery costs caused more than 40% of cart abandonments worldwide.
Cross-Border Shopping Accounts for 55% of Purchases Globally
Cross-border E-Commerce gained popularity in 2024, with 55% of global shoppers buying internationally. China led as the preferred destination, followed by the U.S.. Apparel and footwear were the most popular categories, but fraud concerns remain a hurdle for cross-border growth.
Countries Covered
- USA
- Canada
- China
- Japan
- South Korea
Questions Covered
- What role does social media play in shaping global and cross-border E-Commerce trends?
- What is the projected global retail and E-Commerce growth for 2025 compared to 2024?
- How is the adoption of advanced technologies, like generative AI, impacting the E-Commerce landscape?
- What are the leading categories for cross-border purchases, and what is their share?
- What is the expected global online retail sales growth from 2023 to 2028, and what percentage of retail sales will still occur offline?
Table of Contents
1. Management Summary
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Amazon
- Walmart
- TikTok
- Douyin
- Meta
- Youtube
- Snapchat
- Shein
- Temu
- Shopee
- Alibaba/Aliexpress
- Zalando
