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Generative AI: Global Markets

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    Report

  • 217 Pages
  • January 2025
  • Region: Global
  • BCC Research
  • ID: 6042453
The Generative AI Market was valued at USD 20.7 billion in 2024, and is expected to reach USD 89.9 billion by 2029, rising at a CAGR of 34.20%.

Traditional artificial intelligence (AI) concentrates on evaluating data to make predictions, and generative AI is a subfield of AI that specializes in creating new data. With notable developments since 2022, its growing capacity to produce unique content in various media is revolutionizing sectors. It uses pre-trained learning techniques to produce new pictures, audio, video, text and code. This nextgeneration AI identifies the underlying pattern connected with the input and creates new, realistic artifacts that replicate the training data’s features. Generative AI is spreading like wildfire, propelling the global industry to the next level. The wildfire is raging through most industries, with businesses wanting to use AI to enhance different operations and stay competitive with their AI-using peers.

Technological Advances and Applications

Generative AI represents a significant leap in AI, enabling machines to create new content across various formats, including text, images, audio and video. This technology has evolved rapidly, particularly with advances in deep learning and the development of sophisticated models, such as generative adversarial networks (GANs) and transformers. These models allow AI systems to learn from vast datasets and generate content miming human creativity and style. Models such as ChatGPT can produce coherent and contextually relevant text. In image generation, tools such as DALL-E can create unique visuals based on textual descriptions.

Integrating generative AI with emerging technologies, such as edge computing, explainable AI, blockchain, the metaverse, privacy-preserving AI and high-performance computing, drives innovation across various sectors, including healthcare, finance and entertainment. It enhances patient care and training through immersive simulations and secure data management. In finance, it improves risk assessment and fraud detection while ensuring transaction security. The metaverse allows generative AI to create personalized and dynamic user experiences, while high-performance computing ensures smooth operations. Explainable AI fosters transparency in decision-making processes, and edge computing enhances real-time data processing. Together, these technologies unlock new possibilities for efficiency, security and user engagement across industries.

Report Scope

This report provides an overview of the global generative AI market and examines market trends. It includes base year data from 2023 and projected data from 2024 through 2029. The report analyzes the global market revenue ($ millions) for segments (i.e., offerings, data type, application, end-user industry) and regions (i.e., North America, Europe, Asia-Pacific, the Rest of the World).

The market by offerings includes software, hardware and services. The software segment is categorized based on its foundational models and deployment mode. The software foundational models are segmented into statistical, rule-based and deep learning models, including their respective types. The software deployment mode covers on-premises and clouds. The hardware offerings cover the central processing unit (CPU), graphics processing unit (GPU) and tensor processing unit (TPU). The service offered further includes professional and managed services.

The market by data type covers text, code, audio/speech and images/videos. The market by application includes business integration and visualization, content management, synthetic data management, automation and integration, and generative design. The market by end-user industry is segmented into BFSI, healthcare and life sciences, IT and ITeS, manufacturing, media and entertainment, retail and e-commerce and others. The market by region covers North America, Europe, Asia-Pacific and the Rest of the World.

The report examines the key trends and challenges driving the market and the companies operating in it. It analyzes regulatory landscape and environmental, social and corporate governance (ESG) developments. It covers patent activity and emerging technologies in the generative AI market. It also provides the competitive landscape among leading players, detailing the market ecosystem and the venture funding information. The report also provides detailed profiles of the significant generative AI players and their strategies to enhance their market presence.

The report includes:

  • 83 data tables and 60 additional tables
  • An analysis of the global market trends for generative artificial intelligence technology, with market revenue data for 2023, estimates for 2024, forecasts for 2025 and projected CAGRs through 2029
  • Estimates of the market size and revenue growth prospects, along with a market share analysis by offering, software deployment type, data type, application, end-user industry and region
  • Facts and figures pertaining to the market dynamics, advances in AI technology, regulations, and the impact of macroeconomic factors
  • A Porter’s Five Forces model, and global supply chain and PESTLE analyses
  • Analysis of patents, emerging trends and developments
  • Analysis of the industry structure, including companies’ market shares and rankings, strategic alliances, M&A activities and a venture funding outlook
  • Overview of sustainability trends and ESG developments, with emphasis on consumer attitudes, and the ESG scores and practices of leading companies
  • Profiles of the leading companies, including OpenAI, Alphabet Inc. (Google), Meta, Microsoft Corp., and Lumen5

Table of Contents

Chapter 1 Executive Summary
  • Market Outlook
  • Scope of Report
  • Market Summary
  • Technological Advances and Applications
  • Market Dynamics and Growth Factors
  • Segmental Analysis
  • Regional Insights
  • Investment Trends
  • Conclusion
Chapter 2 Market Overview
  • Current Market Outlook
  • Future Market Outlook
  • Future Plans of Key Companies
  • Strategic Suggestions for Companies
  • Macroeconomic Factors Analysis
  • Impact on Productivity and Labor Market
  • Geopolitical Significance of Generative AI
  • Porter's Five Forces Analysis
  • Case Study Analysis
  • Case Study 1
  • Case Study 2
  • Case Study 3
  • Case Study 4
  • Case Study 5
  • Case Study 6
  • Case Study 7
  • Case Study 8
Chapter 3 Market Dynamics
  • Key Takeaways
  • Market Dynamics Snapshot
  • Market Drivers
  • Rising Demand for Personalized Content and Experiences
  • Advances in Artificial Intelligence and Machine Learning
  • Proliferation of Cloud Computing and AI-as-a-Service
  • Growth in Video and Audio Content Creation
  • Market Restraints
  • High Costs Associated with Training Data Preparation
  • Probability of Incorrect and Erroneously Generated Output
  • Market Challenges
  • Concerns Regarding Data Quality and Availability
  • Regulatory and Compliance Issues
  • Market Opportunities
  • Growing Demand for Automation Across Industries
  • Expanding Use of Synthetic Data for AI Training
  • Surge in Deployment of Large Language Models
Chapter 4 Regulatory Landscape
  • Key Takeaways
  • Key Regulatory Bodies, Government Agencies and Other Organizations
  • North America
  • Europe
  • Asia-Pacific
  • Rest of World
  • AI-Related Bills and Regulations, by Region
  • North America
  • Europe
  • Asia-Pacific
  • Rest of World
Chapter 5 Emerging Technologies and Developments
  • Key Takeaways
  • Emerging Technologies and Trends
  • Edge Computing
  • Explainable AI
  • Privacy-Preserving AI
  • Blockchain
  • High-Performance Computing
  • Digital Twins
  • Metaverse
  • Patent Analysis
Chapter 6 Market Segmentation Analysis
  • Segmentation Breakdown
  • Market Breakdown by Offerings
  • Key Takeaways
  • Software
  • Hardware
  • Services
  • Market Breakdown by Data Type
  • Key Takeaways
  • Text
  • Code
  • Audio/Speech
  • Image/Video
  • Market Breakdown by Application
  • Key Takeaways
  • Business Integration and Visualization
  • Content Management
  • Synthetic Data Management
  • Automation and Integration
  • Generative Design
  • Market Breakdown by End-User Industry
  • Key Takeaways
  • Media and Entertainment
  • Banking, Financial Services and Insurances
  • Information Technology and IT-Enabled Services
  • Healthcare and Lifesciences
  • Retail and E-Commerce
  • Manufacturing
  • Others
  • Geographic Breakdown
  • Market Breakdown by Region
  • Key Takeaways
  • North America
  • Europe
  • Asia-Pacific
  • Rest of the World
Chapter 7 Competitive Intelligence
  • Key Takeaways
  • Key Players in Generative AI
  • Market Rankings of Key Players
  • Forefront, Pathfinder, Niche and Vital Positioning Matrix for Generative AI Companies
  • Strategic Analysis
  • Strategic Recommendations
  • Generative AI Market Ecosystem
  • Core Technology Providers
  • Cloud Platforms and Infrastructure Providers
  • Development and Deployment Tools
  • Generative AI Service Providers
  • End-User Industries Applications
  • Government and Regulatory Bodies
  • Venture Fundings and Investments Landscape
  • Venture Capital Investments in Generative AI
  • Startup Fundings in the Generative AI Industry
Chapter 8 Sustainability in Generative AI Industry: An ESG Perspective
  • Key Takeaways
  • Current Status of ESG in the Generative AI Market
  • ESG Practices in the Generative AI Market
  • Concluding Remarks
Chapter 9 Appendix
  • Research Methodology
  • References
  • Abbreviations
  • Company Profiles
  • ACCENTURE
  • ADOBE
  • ALIBABA GROUP HOLDING LTD.
  • ALPHABET INC. (GOOGLE)
  • AMAZON.COM INC.
  • ANTHROPIC PBC
  • CAPGEMINI
  • IBM
  • LUMEN5
  • META
  • MICROSOFT
  • NVIDIA CORP.
  • OPENAI
  • PERSADO
  • SIMPLIFIED (TLDR TECHNOLOGIES INC.)
  • Other Key Players
List of Tables
Summary Table: Global Market for Generative AI, by Data Type, Through 2029
Table 1: Traditional AI Versus Generative AI
Table 2: North America: Regulatory Bodies, Government Agencies and Other Organizations
Table 3: Europe: Regulatory Bodies, Government Agencies and Other Organizations
Table 4: Asia-Pacific: Regulatory Bodies, Government Agencies, and Other Organizations
Table 5: Rest of World: Regulatory Bodies, Government Agencies, and Other Organizations
Table 6: North America: AI Bills and Regulations
Table 7: Europe: AI Bills and Regulations
Table 8: Asia-Pacific: AI Bills and Regulations
Table 9: Rest of World: AI Bills and Regulations
Table 10: Patent Review of Generative AI, by Year, 2021-November 2024
Table 11: Top Patent Owner in Generative AI, by Year, 2014-2023
Table 12: Global Market for Generative AI, by Offerings, Through 2029
Table 13: Global Market for Generative AI for Software Offerings, by Foundational Models, Through 2029
Table 14: Global Market for Generative AI for Software Offerings, by Deployment Mode, Through 2029
Table 15: Global Market for Generative AI for Hardware Offerings, by Type, Through 2029
Table 16: Global Market for Generative AI for Service Offerings, by Type, Through 2029
Table 17: Global Market for Generative AI for Software Offerings, by Region, Through 2029
Table 18: Global Market for Generative AI for Statistical Models in Software Offerings, by Region, Through 2029
Table 19: Global Market for Generative AI for Rule-Based Models in Software Offerings, by Region, Through 2029
Table 20: Global Market for Generative AI for Deep Learning Models in Software Offerings, by Region, Through 2029
Table 21: Global Market for Generative AI for On-Premises Deployment Mode in Software Offerings, by Region, Through 2029
Table 22: Global Market for Generative AI for Cloud Deployment Mode in Software Offerings, by Region, Through 2029
Table 23: Global Market for Generative AI for Hardware Offerings, by Region, Through 2029
Table 24: Global Market for Generative AI for Service Offerings, by Region, Through 2029
Table 25: Global Market for Generative AI, by Data Type, Through 2029
Table 26: Data Types Offered in Global Market for Generative AI, by Vendors
Table 27: Global Market for Generative AI for Textual Data Type, by Region, Through 2029
Table 28: Global Market for Generative AI for Code Data Type, by Region, Through 2029
Table 29: Global Market for Generative AI for Audio/Speech Data Type, by Region, Through 2029
Table 30: Global Market for Generative AI for Image/Video Data Type, by Region, Through 2029
Table 31: Global Market for Generative AI, by Application, Through 2029
Table 32: Global Market for Generative AI for Business Integration and Visualization Applications, by Region, Through 2029
Table 33: Global Market for Generative AI for Content Management Application, by Region, Through 2029
Table 34: Global Market for Generative AI for Synthetic Data Management Application, by Region, Through 2029
Table 35: Global Market for Generative AI for Automation and Integration Applications, by Region, Through 2029
Table 36: Global Market for Generative AI for Generative Design Applications, by Region, Through 2029
Table 37: Global Market for Generative AI, by End-User Industry, Through 2029
Table 38: Global Market for Generative AI for the Media and Entertainment Industry, by Region, Through 2029
Table 39: Global Market for Generative AI for BFSI Industry, by Region, Through 2029
Table 40: Global Market for Generative AI for the IT and ITeS Industry, by Region, Through 2029
Table 41: Global Market for Generative AI for the Healthcare and Life Sciences Industry, by Region, Through 2029
Table 42: Global Market for Generative AI for the Retail and E-Commerce Industry, by Region, Through 2029
Table 43: Global Market for Generative AI for the Manufacturing Industry, by Region, Through 2029
Table 44: Global Market for Generative AI for Other End-User Industries, by Region, Through 2029
Table 45: Global Market for Generative AI, by Region, Through 2029
Table 46: North American Market for Generative AI, by Country, Through 2029
Table 47: North American Market for Generative AI, by Offerings, Through 2029
Table 48: North American Market for Generative AI for Software Offerings, by Foundational Models, Through 2029
Table 49: North American Market for Generative AI for Software Offerings, by Deployment Mode, Through 2029
Table 50: North American Market for Generative AI for Hardware Offerings, by Type, Through 2029
Table 51: North American Market for Generative AI for Service Offerings, by Type, Through 2029
Table 52: North American Market for Generative AI, by Data Type, Through 2029
Table 53: North American Market for Generative AI, by Application, Through 2029
Table 54: North American Market for Generative AI, by End-User Industry, Through 2029
Table 55: European Market for Generative AI, by Country, Through 2029
Table 56: European Market for Generative AI, by Offerings, Through 2029
Table 57: European Market for Generative AI for Software Offerings, by Foundational Models, Through 2029
Table 58: European Market for Generative AI for Software Offerings, by Deployment Mode, Through 2029
Table 59: European Market for Generative AI for Hardware Offerings, by Type, Through 2029
Table 60: European Market for Generative AI for Service Offerings, by Type, Through 2029
Table 61: European Market for Generative AI, by Data Type, Through 2029
Table 62: European Market for Generative AI, by Application, Through 2029
Table 63: European Market for Generative AI, by End-User Industry, Through 2029
Table 64: Asia-Pacific Market for Generative AI, by Country, Through 2029
Table 65: Asia-Pacific Market for Generative AI, by Offerings, Through 2029
Table 66: Asia-Pacific Market for Generative AI for Software Offerings, by Foundational Models, Through 2029
Table 67: Asia-Pacific Market for Generative AI for Software Offerings, by Deployment Mode, Through 2029
Table 68: Asia-Pacific Market for Generative AI for Hardware Offerings, by Type, Through 2029
Table 69: Asia-Pacific Market for Generative AI for Service Offerings, by Type, Through 2029
Table 70: Asia-Pacific Market for Generative AI, by Data Type, Through 2029
Table 71: Asia-Pacific Market for Generative AI, by Application, Through 2029
Table 72: Asia-Pacific Market for Generative AI, by End-User Industry, Through 2029
Table 73: RoW Market for Generative AI, by Sub-Region, Through 2029
Table 74: RoW Market for Generative AI, by Offerings, Through 2029
Table 75: RoW Market for Generative AI for Software Offerings, by Foundational Models, Through 2029
Table 76: RoW Market for Generative AI for Software Offerings, by Deployment Mode, Through 2029
Table 77: RoW Market for Generative AI for Hardware Offerings, by Type, Through 2029
Table 78: RoW Market for Generative AI for Service Offerings, by Type, Through 2029
Table 79: RoW Market for Generative AI, by Data Type, Through 2029
Table 80: RoW Market for Generative AI, by Application, Through 2029
Table 81: RoW Market for Generative AI, by End-User Industry, Through 2029
Table 82: Key Players in Generative AI Product/Service Offerings
Table 83: Market Ranking of Key Players, by Generative AI Offering Category, 2023
Table 84: Startup Fundings in Generative AI Industry, January 2023-November 2024
Table 85: Global Market for Generative AI, ESG Risk Ratings Metric, 2023
Table 86: Information Sources in this Report
Table 87: Abbreviations Used in the Report
Table 88: Accenture: Company Snapshot
Table 89: Accenture: Financial Performance, FY 2023 and 2024
Table 90: Accenture: Product Portfolio
Table 91: Accenture: News/Key Developments, 2023 and 2024
Table 92: Adobe: Company Snapshot
Table 93: Adobe: Financial Performance, FY 2022 and 2023
Table 94: Adobe: Product Portfolio
Table 95: Adobe: News/Key Developments, 2023 and 2024
Table 96: Alibaba Group Holding Ltd.: Company Snapshot
Table 97: Alibaba Group Holding Ltd.: Financial Performance, FY 2022 and 2023
Table 98: Alibaba Group Holding Ltd.: Product Portfolio
Table 99: Alibaba Group Holding Ltd.: News/Key Developments, 2023 and 2024
Table 100: Alphabet Inc. (Google): Company Snapshot
Table 101: Alphabet Inc. (Google): Financial Performance, FY 2022 and 2023
Table 102: Alphabet Inc. (Google): Product Portfolio
Table 103: Alphabet Inc. (Google): News/Key Developments, 2023 and 2024
Table 104: Amazon.com Inc.: Company Snapshot
Table 105: Amazon.com Inc.: Financial Performance, FY 2022 and 2023
Table 106: Amazon.com Inc.: Product Portfolio
Table 107: Amazon.com Inc.: News/Key Developments, 2023 and 2024
Table 108: Anthropic PBC: Company Snapshot
Table 109: Anthropic PBC: Product Portfolio
Table 110: Anthropic PBC: News/Key Developments, 2024
Table 111: Capgemini: Company Snapshot
Table 112: Capgemini: Financial Performance, FY 2022 and 2023
Table 113: Capgemini: Product Portfolio
Table 114: Capgemini: News/Key Developments, 2023 and 2024
Table 115: IBM: Company Snapshot
Table 116: IBM: Financial Performance, FY 2022 and 2023
Table 117: IBM: Product Portfolio
Table 118: IBM: News/Key Developments, 2023 and 2024
Table 119: Lumen5: Company Snapshot
Table 120: Lumen5: Product Portfolio
Table 121: Meta: Company Snapshot
Table 122: Meta: Financial Performance, FY 2022 and 2023
Table 123: Meta: Product Portfolio
Table 124: Meta: News/Key Developments, 2023 and 2024
Table 125: Microsoft: Company Snapshot
Table 126: Microsoft: Financial Performance, FY 2022 and 2023
Table 127: Microsoft: Product Portfolio
Table 128: Microsoft: News/Key Developments, 2023 and 2024
Table 129: Nvidia Corp.: Company Snapshot
Table 130: Nvidia Corp.: Financial Performance, FY 2023 and 2024
Table 131: Nvidia Corp.: Product Portfolio
Table 132: Nvidia Corp.: News/Key Developments, 2023 and 2024
Table 133: OpenAI: Company Snapshot
Table 134: OpenAI: Product Portfolio
Table 135: OpenAI: News/Key Developments, 2023 and 2024
Table 136: Persado: Company Snapshot
Table 137: Persado: Product Portfolio
Table 138: Persado: News/Key Developments, 2023
Table 139: Simplified (TLDR Technologies Inc.): Company Snapshot
Table 140: Simplified (TLDR Technologies Inc.): Product Portfolio
Table 141: Simplified (TLDR Technologies Inc.): News/Key Developments, 2023 and 2024
Table 142: Other SMEs/Startups Product/Service Portfolio
List of Figures
Summary Figure: Global Market Shares of Generative AI, by Data Type, 2023
Figure 1: Market Dynamics for Generative AI
Figure 2: Average Annual Growth of Patent Families in the Different Generative AI Modes, 2018-2023
Figure 3: Generative AI Patents Published, by Country, 2014-2023
Figure 4: Global Market Shares of Generative AI, by Offerings, 2023
Figure 5: Global Market Shares of Generative AI, by Data Type, 2023
Figure 6: Global Market Shares of Generative AI, by Application, 2023
Figure 7: Global Market Shares of Generative AI, by End-User Industry, 2023
Figure 8: Global Market Shares of Generative AI, by Region, 2023
Figure 9: FPNV Positioning Matrix for Generative AI Companies, 2023
Figure 10: Strategies Adopted by Key Players in the Global Generative AI Market, 2023-November 2024
Figure 11: Global Generative AI Market Ecosystem
Figure 12: Global Venture Capital Investments in the Generative AI Startups, 2020-2023
Figure 13: Accenture: Revenue Share, by Business Unit, FY 2024
Figure 14: Accenture: Revenue Share, by Country/Region, FY 2024
Figure 15: Adobe.: Revenue Share, by Business Unit, FY 2023
Figure 16: Adobe: Revenue Share, by Country/Region, FY 2023
Figure 17: Alibaba Group Holding Ltd.: Revenue Share, by Business Unit, FY 2023
Figure 18: Alphabet Inc. (Google): Revenue Share, by Business Unit, FY 2023
Figure 19: Alphabet Inc. (Google): Revenue Share, by Country/Region, FY 2023
Figure 20: Amazon.com Inc.: Revenue Share, by Business Unit, FY 2023
Figure 21: Amazon.com Inc.: Revenue Share, by Country/Region, FY 2023
Figure 22: Capgemini: Revenue Share, by Business Unit, FY 2023
Figure 23: Capgemini: Revenue Share, by Country/Region, FY 2023
Figure 24: IBM: Revenue Share, by Business Unit, FY 2023
Figure 25: IBM: Revenue Share, by Country/Region, FY 2023
Figure 26: Meta: Revenue Share, by Business Unit, FY 2023
Figure 27: Meta: Revenue Share, by Country/Region, FY 2023
Figure 28: Microsoft: Revenue Share, by Business Unit, FY 2023
Figure 29: Microsoft: Revenue Share, by Country/Region, FY 2023
Figure 30: Nvidia Corp.: Revenue Share, by Business Unit, FY 2024
Figure 31: Nvidia Corp.: Revenue Share, by Country/Region, FY 2024

Companies Mentioned

  • Accenture
  • Adobe
  • Alibaba Group Holding Ltd.
  • Alphabet Inc. (Google)
  • Amazon.Com Inc.
  • Anthropic PBC
  • Capgemini
  • IBM
  • Lumen5
  • Meta
  • Microsoft
  • Nvidia Corp.
  • Openai
  • Persado
  • Simplified (Tldr Technologies Inc.)

Table Information