Immersive Technology - Global Strategic Business Report

The global market for Immersive Technology was valued at US$44.1 Billion in 2024 and is projected to reach US$184.3 Billion by 2030, growing at a CAGR of 26.9% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions.

Global Immersive Technology Market - Key Trends & Drivers Summarized

How Is Immersive Technology Transforming User Interaction?

Immersive technology is redefining how individuals interact with digital content by creating realistic, interactive, and engaging environments through technologies like virtual reality (VR), augmented reality (AR), and mixed reality (MR). Unlike traditional digital experiences confined to screens, immersive technology allows users to step into a virtual world or enhance their real-world surroundings with digital overlays. This transformation is driving applications across industries, including entertainment, education, healthcare, and retail, where immersive solutions enable more meaningful and impactful user interactions.

In entertainment, immersive technology has introduced VR gaming, AR-enhanced concerts, and 360-degree films, offering audiences a level of engagement previously unattainable. Healthcare professionals are leveraging VR for pain management, surgical simulations, and mental health therapies, allowing for innovative and effective patient care. In education, immersive platforms bring complex concepts to life, offering hands-on virtual labs, historical reconstructions, and interactive learning modules that boost student engagement and retention. As businesses and consumers continue to seek deeper, more interactive experiences, immersive technology is positioned as a key enabler of this transformation.

Why Are Businesses Adopting Immersive Technology Across Sectors?

The growing adoption of immersive technology by businesses across sectors is driven by its ability to enhance customer engagement, improve training outcomes, and optimize operational efficiency. In retail, AR applications allow consumers to virtually try on products, visualize furniture in their homes, or explore digital storefronts, elevating the shopping experience. Similarly, in real estate, VR tours enable potential buyers to explore properties remotely, saving time and resources while broadening market reach.

Corporate training programs have also embraced immersive technology, offering VR simulations for scenarios like emergency response, machinery operation, and soft skills training. These applications provide a safe, controlled, and cost-effective environment for skill development. Manufacturing and industrial sectors are using immersive technology to optimize design processes, visualize prototypes, and streamline supply chain management through digital twins. The versatility of immersive technology across multiple domains has made it an indispensable tool for businesses aiming to innovate and remain competitive in a rapidly evolving market.

How Are Advancements in Hardware and Software Accelerating Immersive Technology Adoption?

The rapid evolution of both hardware and software is driving the widespread adoption of immersive technology. Advances in VR and AR headsets, such as improved resolution, lighter designs, and better field of view, have enhanced user comfort and experience. Haptic feedback systems now provide tactile sensations, adding a new dimension to immersion by allowing users to feel virtual objects. Innovations in spatial audio create realistic soundscapes that deepen the sense of presence in virtual environments.

On the software side, improvements in AI and machine learning have enabled real-time personalization of immersive experiences. For instance, AI-driven content adaptation tailors experiences to individual preferences, while advanced 3D modeling tools make it easier to create highly detailed and realistic virtual worlds. Cloud computing and 5G connectivity have also contributed significantly by facilitating seamless and scalable deployment of immersive solutions. These technological advancements have made immersive technology more accessible to businesses and consumers alike, driving its integration into a growing number of applications.

What Factors Are Driving the Growth of the Immersive Technology Market?

The growth in the Immersive Technology market is driven by several factors, including rising consumer demand for interactive and personalized experiences, technological advancements in AR and VR devices, and increasing adoption across diverse industries. The gaming and entertainment industries have been early adopters, leveraging immersive solutions to create engaging experiences that boost user retention and monetization. The healthcare sector is also a significant driver, with immersive technology enabling innovative applications in therapy, training, and patient care.

In retail and e-commerce, immersive technology is helping businesses enhance customer experiences and improve conversion rates through AR-enabled shopping tools and VR showrooms. Corporate training and education sectors are adopting immersive platforms for cost-effective and impactful skill development. Additionally, government initiatives promoting digital transformation and investments in 5G infrastructure have created a favorable environment for immersive technology adoption. As consumer expectations for engaging, immersive experiences continue to grow, the market is set to expand rapidly, offering new opportunities for businesses to innovate and thrive.

Scope of the Study

The report analyzes the Immersive Technology market, presented in terms of market value (US$ Thousand). The analysis covers the key segments and geographic regions outlined below.

Segments:

Component (Immersive Technology Hardware, Immersive Technology Software / Platform, Immersive Technology Services); Technology (Virtual Reality (VR) Technology, Augmented Reality (AR) Technology, Mixed Reality (MR) Technology, Other Technologies); Application (Training & Learning Application, Emergency Services Application, Product Development Application, Sales & Marketing Application, Other Applications).

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Key Insights:

Market Growth: Understand the significant growth trajectory of the Immersive Technology Hardware segment, which is expected to reach US$89.6 Billion by 2030 with a CAGR of a 26.3%. The Immersive Technology Software / Platform segment is also set to grow at 29.2% CAGR over the analysis period.
Regional Analysis: Gain insights into the U.S. market, valued at $11.6 Billion in 2024, and China, forecasted to grow at an impressive 25.5% CAGR to reach $28.0 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.

Report Features:

Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
Company Profiles: Coverage of major players such as Barco NV, Google Cloud, HTC Corporation, IBM Corporation, Magic Leap, Inc. and more.
Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.

Why You Should Buy This Report:

Detailed Market Analysis: Access a thorough analysis of the Global Immersive Technology Market, covering all major geographic regions and market segments.
Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Immersive Technology Market.
Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.

Key Questions Answered:

How is the Global Immersive Technology Market expected to evolve by 2030?
What are the main drivers and restraints affecting the market?
Which market segments will grow the most over the forecast period?
How will market shares for different regions and segments change by 2030?
Who are the leading players in the market, and what are their prospects?

Some of the 25 companies featured in this Immersive Technology market report include:

Barco NV
Google Cloud
HTC Corporation
IBM Corporation
Magic Leap, Inc.
Microsoft Corporation
Samsung Electronics Co., Ltd.
Sony Group Corporation
Ultrahaptics IP Limited

I. METHODOLOGYII. EXECUTIVE SUMMARY

1. MARKET OVERVIEW

Influencer Market Insights
World Market Trajectories
Economic Frontiers: Trends, Trials & Transformations
Immersive Technology - Global Key Competitors Percentage Market Share in 2024 (E)
Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2024 (E)

2. FOCUS ON SELECT PLAYERS

3. MARKET TRENDS & DRIVERS

Rising Demand for Experiential Solutions Fuels Growth in Immersive Technology Adoption
Integration of AR and VR Expands Opportunities Across Multiple Industries
AI-Powered Enhancements Propel Innovations in Immersive Content Creation
Focus on Real-Time Interactivity Drives Adoption of Immersive Technologies
Metaverse Development Spurs Growth in Fully Immersive Digital Ecosystems
Advancements in Wearable Devices Expand Accessibility to Immersive Experiences
Growing Use of Immersive Training Solutions Boosts Adoption in Workforce Development
Demand for Multi-Sensory Experiences Strengthens Business Case for Immersive Tools
Focus on Virtual Collaboration Drives Growth in Immersive Remote Work Solutions
Healthcare Applications Propel Adoption of Immersive Technologies in Therapy and Training
Immersive Retail Experiences Create New Opportunities in Customer Engagement
Expansion of E-Sports and Gaming Drives Innovation in Immersive Platforms
Improved Hardware Affordability Accelerates Market Penetration of Immersive Devices
Integration with IoT Creates New Use Cases for Immersive Technologies
Advances in Haptic and Spatial Audio Technologies Enhance Immersive Experience Quality

4. GLOBAL MARKET PERSPECTIVE

TABLE 1: World Immersive Technology Market Analysis of Annual Sales in US$ Million for Years 2015 through 2030
TABLE 2: World Recent Past, Current & Future Analysis for Immersive Technology by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
TABLE 3: World 6-Year Perspective for Immersive Technology by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2025 & 2030
TABLE 4: World Recent Past, Current & Future Analysis for Immersive Technology Hardware by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
TABLE 5: World 6-Year Perspective for Immersive Technology Hardware by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
TABLE 6: World Recent Past, Current & Future Analysis for Immersive Technology Software / Platform by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
TABLE 7: World 6-Year Perspective for Immersive Technology Software / Platform by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
TABLE 8: World Recent Past, Current & Future Analysis for Immersive Technology Services by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
TABLE 9: World 6-Year Perspective for Immersive Technology Services by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
TABLE 10: World Recent Past, Current & Future Analysis for Product Development Application by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
TABLE 11: World 6-Year Perspective for Product Development Application by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
TABLE 12: World Recent Past, Current & Future Analysis for Sales & Marketing Application by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
TABLE 13: World 6-Year Perspective for Sales & Marketing Application by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
TABLE 14: World Recent Past, Current & Future Analysis for Other Applications by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
TABLE 15: World 6-Year Perspective for Other Applications by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
TABLE 16: World Recent Past, Current & Future Analysis for Training & Learning Application by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
TABLE 17: World 6-Year Perspective for Training & Learning Application by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
TABLE 18: World Recent Past, Current & Future Analysis for Emergency Services Application by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
TABLE 19: World 6-Year Perspective for Emergency Services Application by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
TABLE 20: World Recent Past, Current & Future Analysis for Virtual Reality (VR) Technology by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
TABLE 21: World 6-Year Perspective for Virtual Reality (VR) Technology by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
TABLE 22: World Recent Past, Current & Future Analysis for Augmented Reality (AR) Technology by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
TABLE 23: World 6-Year Perspective for Augmented Reality (AR) Technology by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
TABLE 24: World Recent Past, Current & Future Analysis for Mixed Reality (MR) Technology by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
TABLE 25: World 6-Year Perspective for Mixed Reality (MR) Technology by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
TABLE 26: World Recent Past, Current & Future Analysis for Other Technologies by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
TABLE 27: World 6-Year Perspective for Other Technologies by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030

III. MARKET ANALYSIS

UNITED STATES

Immersive Technology Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
TABLE 28: USA Recent Past, Current & Future Analysis for Immersive Technology by Component - Immersive Technology Hardware, Immersive Technology Software / Platform and Immersive Technology Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
TABLE 29: USA 6-Year Perspective for Immersive Technology by Component - Percentage Breakdown of Value Sales for Immersive Technology Hardware, Immersive Technology Software / Platform and Immersive Technology Services for the Years 2025 & 2030
TABLE 30: USA Recent Past, Current & Future Analysis for Immersive Technology by Application - Product Development Application, Sales & Marketing Application, Other Applications, Training & Learning Application and Emergency Services Application - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
TABLE 31: USA 6-Year Perspective for Immersive Technology by Application - Percentage Breakdown of Value Sales for Product Development Application, Sales & Marketing Application, Other Applications, Training & Learning Application and Emergency Services Application for the Years 2025 & 2030
TABLE 32: USA Recent Past, Current & Future Analysis for Immersive Technology by Technology - Virtual Reality (VR) Technology, Augmented Reality (AR) Technology, Mixed Reality (MR) Technology and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
TABLE 33: USA 6-Year Perspective for Immersive Technology by Technology - Percentage Breakdown of Value Sales for Virtual Reality (VR) Technology, Augmented Reality (AR) Technology, Mixed Reality (MR) Technology and Other Technologies for the Years 2025 & 2030

CANADA

TABLE 34: Canada Recent Past, Current & Future Analysis for Immersive Technology by Component - Immersive Technology Hardware, Immersive Technology Software / Platform and Immersive Technology Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
TABLE 35: Canada 6-Year Perspective for Immersive Technology by Component - Percentage Breakdown of Value Sales for Immersive Technology Hardware, Immersive Technology Software / Platform and Immersive Technology Services for the Years 2025 & 2030
TABLE 36: Canada Recent Past, Current & Future Analysis for Immersive Technology by Application - Product Development Application, Sales & Marketing Application, Other Applications, Training & Learning Application and Emergency Services Application - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
TABLE 37: Canada 6-Year Perspective for Immersive Technology by Application - Percentage Breakdown of Value Sales for Product Development Application, Sales & Marketing Application, Other Applications, Training & Learning Application and Emergency Services Application for the Years 2025 & 2030
TABLE 38: Canada Recent Past, Current & Future Analysis for Immersive Technology by Technology - Virtual Reality (VR) Technology, Augmented Reality (AR) Technology, Mixed Reality (MR) Technology and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
TABLE 39: Canada 6-Year Perspective for Immersive Technology by Technology - Percentage Breakdown of Value Sales for Virtual Reality (VR) Technology, Augmented Reality (AR) Technology, Mixed Reality (MR) Technology and Other Technologies for the Years 2025 & 2030

JAPAN

Immersive Technology Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
TABLE 40: Japan Recent Past, Current & Future Analysis for Immersive Technology by Component - Immersive Technology Hardware, Immersive Technology Software / Platform and Immersive Technology Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
TABLE 41: Japan 6-Year Perspective for Immersive Technology by Component - Percentage Breakdown of Value Sales for Immersive Technology Hardware, Immersive Technology Software / Platform and Immersive Technology Services for the Years 2025 & 2030
TABLE 42: Japan Recent Past, Current & Future Analysis for Immersive Technology by Application - Product Development Application, Sales & Marketing Application, Other Applications, Training & Learning Application and Emergency Services Application - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
TABLE 43: Japan 6-Year Perspective for Immersive Technology by Application - Percentage Breakdown of Value Sales for Product Development Application, Sales & Marketing Application, Other Applications, Training & Learning Application and Emergency Services Application for the Years 2025 & 2030
TABLE 44: Japan Recent Past, Current & Future Analysis for Immersive Technology by Technology - Virtual Reality (VR) Technology, Augmented Reality (AR) Technology, Mixed Reality (MR) Technology and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
TABLE 45: Japan 6-Year Perspective for Immersive Technology by Technology - Percentage Breakdown of Value Sales for Virtual Reality (VR) Technology, Augmented Reality (AR) Technology, Mixed Reality (MR) Technology and Other Technologies for the Years 2025 & 2030

CHINA

Immersive Technology Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
TABLE 46: China Recent Past, Current & Future Analysis for Immersive Technology by Component - Immersive Technology Hardware, Immersive Technology Software / Platform and Immersive Technology Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
TABLE 47: China 6-Year Perspective for Immersive Technology by Component - Percentage Breakdown of Value Sales for Immersive Technology Hardware, Immersive Technology Software / Platform and Immersive Technology Services for the Years 2025 & 2030
TABLE 48: China Recent Past, Current & Future Analysis for Immersive Technology by Application - Product Development Application, Sales & Marketing Application, Other Applications, Training & Learning Application and Emergency Services Application - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
TABLE 49: China 6-Year Perspective for Immersive Technology by Application - Percentage Breakdown of Value Sales for Product Development Application, Sales & Marketing Application, Other Applications, Training & Learning Application and Emergency Services Application for the Years 2025 & 2030
TABLE 50: China Recent Past, Current & Future Analysis for Immersive Technology by Technology - Virtual Reality (VR) Technology, Augmented Reality (AR) Technology, Mixed Reality (MR) Technology and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
TABLE 51: China 6-Year Perspective for Immersive Technology by Technology - Percentage Breakdown of Value Sales for Virtual Reality (VR) Technology, Augmented Reality (AR) Technology, Mixed Reality (MR) Technology and Other Technologies for the Years 2025 & 2030

EUROPE

Immersive Technology Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
TABLE 52: Europe Recent Past, Current & Future Analysis for Immersive Technology by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
TABLE 53: Europe 6-Year Perspective for Immersive Technology by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2025 & 2030
TABLE 54: Europe Recent Past, Current & Future Analysis for Immersive Technology by Component - Immersive Technology Hardware, Immersive Technology Software / Platform and Immersive Technology Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
TABLE 55: Europe 6-Year Perspective for Immersive Technology by Component - Percentage Breakdown of Value Sales for Immersive Technology Hardware, Immersive Technology Software / Platform and Immersive Technology Services for the Years 2025 & 2030
TABLE 56: Europe Recent Past, Current & Future Analysis for Immersive Technology by Application - Product Development Application, Sales & Marketing Application, Other Applications, Training & Learning Application and Emergency Services Application - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
TABLE 57: Europe 6-Year Perspective for Immersive Technology by Application - Percentage Breakdown of Value Sales for Product Development Application, Sales & Marketing Application, Other Applications, Training & Learning Application and Emergency Services Application for the Years 2025 & 2030
TABLE 58: Europe Recent Past, Current & Future Analysis for Immersive Technology by Technology - Virtual Reality (VR) Technology, Augmented Reality (AR) Technology, Mixed Reality (MR) Technology and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
TABLE 59: Europe 6-Year Perspective for Immersive Technology by Technology - Percentage Breakdown of Value Sales for Virtual Reality (VR) Technology, Augmented Reality (AR) Technology, Mixed Reality (MR) Technology and Other Technologies for the Years 2025 & 2030

FRANCE

Immersive Technology Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
TABLE 60: France Recent Past, Current & Future Analysis for Immersive Technology by Component - Immersive Technology Hardware, Immersive Technology Software / Platform and Immersive Technology Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
TABLE 61: France 6-Year Perspective for Immersive Technology by Component - Percentage Breakdown of Value Sales for Immersive Technology Hardware, Immersive Technology Software / Platform and Immersive Technology Services for the Years 2025 & 2030
TABLE 62: France Recent Past, Current & Future Analysis for Immersive Technology by Application - Product Development Application, Sales & Marketing Application, Other Applications, Training & Learning Application and Emergency Services Application - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
TABLE 63: France 6-Year Perspective for Immersive Technology by Application - Percentage Breakdown of Value Sales for Product Development Application, Sales & Marketing Application, Other Applications, Training & Learning Application and Emergency Services Application for the Years 2025 & 2030
TABLE 64: France Recent Past, Current & Future Analysis for Immersive Technology by Technology - Virtual Reality (VR) Technology, Augmented Reality (AR) Technology, Mixed Reality (MR) Technology and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
TABLE 65: France 6-Year Perspective for Immersive Technology by Technology - Percentage Breakdown of Value Sales for Virtual Reality (VR) Technology, Augmented Reality (AR) Technology, Mixed Reality (MR) Technology and Other Technologies for the Years 2025 & 2030

GERMANY

Immersive Technology Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
TABLE 66: Germany Recent Past, Current & Future Analysis for Immersive Technology by Component - Immersive Technology Hardware, Immersive Technology Software / Platform and Immersive Technology Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
TABLE 67: Germany 6-Year Perspective for Immersive Technology by Component - Percentage Breakdown of Value Sales for Immersive Technology Hardware, Immersive Technology Software / Platform and Immersive Technology Services for the Years 2025 & 2030
TABLE 68: Germany Recent Past, Current & Future Analysis for Immersive Technology by Application - Product Development Application, Sales & Marketing Application, Other Applications, Training & Learning Application and Emergency Services Application - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
TABLE 69: Germany 6-Year Perspective for Immersive Technology by Application - Percentage Breakdown of Value Sales for Product Development Application, Sales & Marketing Application, Other Applications, Training & Learning Application and Emergency Services Application for the Years 2025 & 2030
TABLE 70: Germany Recent Past, Current & Future Analysis for Immersive Technology by Technology - Virtual Reality (VR) Technology, Augmented Reality (AR) Technology, Mixed Reality (MR) Technology and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
TABLE 71: Germany 6-Year Perspective for Immersive Technology by Technology - Percentage Breakdown of Value Sales for Virtual Reality (VR) Technology, Augmented Reality (AR) Technology, Mixed Reality (MR) Technology and Other Technologies for the Years 2025 & 2030

ITALY

TABLE 72: Italy Recent Past, Current & Future Analysis for Immersive Technology by Component - Immersive Technology Hardware, Immersive Technology Software / Platform and Immersive Technology Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
TABLE 73: Italy 6-Year Perspective for Immersive Technology by Component - Percentage Breakdown of Value Sales for Immersive Technology Hardware, Immersive Technology Software / Platform and Immersive Technology Services for the Years 2025 & 2030
TABLE 74: Italy Recent Past, Current & Future Analysis for Immersive Technology by Application - Product Development Application, Sales & Marketing Application, Other Applications, Training & Learning Application and Emergency Services Application - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
TABLE 75: Italy 6-Year Perspective for Immersive Technology by Application - Percentage Breakdown of Value Sales for Product Development Application, Sales & Marketing Application, Other Applications, Training & Learning Application and Emergency Services Application for the Years 2025 & 2030
TABLE 76: Italy Recent Past, Current & Future Analysis for Immersive Technology by Technology - Virtual Reality (VR) Technology, Augmented Reality (AR) Technology, Mixed Reality (MR) Technology and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
TABLE 77: Italy 6-Year Perspective for Immersive Technology by Technology - Percentage Breakdown of Value Sales for Virtual Reality (VR) Technology, Augmented Reality (AR) Technology, Mixed Reality (MR) Technology and Other Technologies for the Years 2025 & 2030

UNITED KINGDOM

Immersive Technology Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
TABLE 78: UK Recent Past, Current & Future Analysis for Immersive Technology by Component - Immersive Technology Hardware, Immersive Technology Software / Platform and Immersive Technology Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
TABLE 79: UK 6-Year Perspective for Immersive Technology by Component - Percentage Breakdown of Value Sales for Immersive Technology Hardware, Immersive Technology Software / Platform and Immersive Technology Services for the Years 2025 & 2030
TABLE 80: UK Recent Past, Current & Future Analysis for Immersive Technology by Application - Product Development Application, Sales & Marketing Application, Other Applications, Training & Learning Application and Emergency Services Application - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
TABLE 81: UK 6-Year Perspective for Immersive Technology by Application - Percentage Breakdown of Value Sales for Product Development Application, Sales & Marketing Application, Other Applications, Training & Learning Application and Emergency Services Application for the Years 2025 & 2030
TABLE 82: UK Recent Past, Current & Future Analysis for Immersive Technology by Technology - Virtual Reality (VR) Technology, Augmented Reality (AR) Technology, Mixed Reality (MR) Technology and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
TABLE 83: UK 6-Year Perspective for Immersive Technology by Technology - Percentage Breakdown of Value Sales for Virtual Reality (VR) Technology, Augmented Reality (AR) Technology, Mixed Reality (MR) Technology and Other Technologies for the Years 2025 & 2030

REST OF EUROPE

TABLE 84: Rest of Europe Recent Past, Current & Future Analysis for Immersive Technology by Component - Immersive Technology Hardware, Immersive Technology Software / Platform and Immersive Technology Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
TABLE 85: Rest of Europe 6-Year Perspective for Immersive Technology by Component - Percentage Breakdown of Value Sales for Immersive Technology Hardware, Immersive Technology Software / Platform and Immersive Technology Services for the Years 2025 & 2030
TABLE 86: Rest of Europe Recent Past, Current & Future Analysis for Immersive Technology by Application - Product Development Application, Sales & Marketing Application, Other Applications, Training & Learning Application and Emergency Services Application - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
TABLE 87: Rest of Europe 6-Year Perspective for Immersive Technology by Application - Percentage Breakdown of Value Sales for Product Development Application, Sales & Marketing Application, Other Applications, Training & Learning Application and Emergency Services Application for the Years 2025 & 2030
TABLE 88: Rest of Europe Recent Past, Current & Future Analysis for Immersive Technology by Technology - Virtual Reality (VR) Technology, Augmented Reality (AR) Technology, Mixed Reality (MR) Technology and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
TABLE 89: Rest of Europe 6-Year Perspective for Immersive Technology by Technology - Percentage Breakdown of Value Sales for Virtual Reality (VR) Technology, Augmented Reality (AR) Technology, Mixed Reality (MR) Technology and Other Technologies for the Years 2025 & 2030

ASIA-PACIFIC

Immersive Technology Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
TABLE 90: Asia-Pacific Recent Past, Current & Future Analysis for Immersive Technology by Component - Immersive Technology Hardware, Immersive Technology Software / Platform and Immersive Technology Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
TABLE 91: Asia-Pacific 6-Year Perspective for Immersive Technology by Component - Percentage Breakdown of Value Sales for Immersive Technology Hardware, Immersive Technology Software / Platform and Immersive Technology Services for the Years 2025 & 2030
TABLE 92: Asia-Pacific Recent Past, Current & Future Analysis for Immersive Technology by Application - Product Development Application, Sales & Marketing Application, Other Applications, Training & Learning Application and Emergency Services Application - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
TABLE 93: Asia-Pacific 6-Year Perspective for Immersive Technology by Application - Percentage Breakdown of Value Sales for Product Development Application, Sales & Marketing Application, Other Applications, Training & Learning Application and Emergency Services Application for the Years 2025 & 2030
TABLE 94: Asia-Pacific Recent Past, Current & Future Analysis for Immersive Technology by Technology - Virtual Reality (VR) Technology, Augmented Reality (AR) Technology, Mixed Reality (MR) Technology and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
TABLE 95: Asia-Pacific 6-Year Perspective for Immersive Technology by Technology - Percentage Breakdown of Value Sales for Virtual Reality (VR) Technology, Augmented Reality (AR) Technology, Mixed Reality (MR) Technology and Other Technologies for the Years 2025 & 2030

REST OF WORLD

TABLE 96: Rest of World Recent Past, Current & Future Analysis for Immersive Technology by Component - Immersive Technology Hardware, Immersive Technology Software / Platform and Immersive Technology Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
TABLE 97: Rest of World 6-Year Perspective for Immersive Technology by Component - Percentage Breakdown of Value Sales for Immersive Technology Hardware, Immersive Technology Software / Platform and Immersive Technology Services for the Years 2025 & 2030
TABLE 98: Rest of World Recent Past, Current & Future Analysis for Immersive Technology by Application - Product Development Application, Sales & Marketing Application, Other Applications, Training & Learning Application and Emergency Services Application - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
TABLE 99: Rest of World 6-Year Perspective for Immersive Technology by Application - Percentage Breakdown of Value Sales for Product Development Application, Sales & Marketing Application, Other Applications, Training & Learning Application and Emergency Services Application for the Years 2025 & 2030
TABLE 100: Rest of World Recent Past, Current & Future Analysis for Immersive Technology by Technology - Virtual Reality (VR) Technology, Augmented Reality (AR) Technology, Mixed Reality (MR) Technology and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
TABLE 101: Rest of World 6-Year Perspective for Immersive Technology by Technology - Percentage Breakdown of Value Sales for Virtual Reality (VR) Technology, Augmented Reality (AR) Technology, Mixed Reality (MR) Technology and Other Technologies for the Years 2025 & 2030

IV. COMPETITION

Companies Mentioned

Barco NV
Google Cloud
HTC Corporation
IBM Corporation
Magic Leap, Inc.
Microsoft Corporation
Samsung Electronics Co., Ltd.
Sony Group Corporation
Ultrahaptics IP Limited

Table Information

Report Attribute	Details
No. of Pages	163
Published	January 2025
Forecast Period	2024 - 2030
Estimated Market Value ( USD ) in 2024	$ 44.1 Billion
Forecasted Market Value ( USD ) by 2030	$ 184.3 Billion
Compound Annual Growth Rate	26.9%
Regions Covered	Global
No. of Companies Mentioned	9

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Global Immersive Technology Market - Key Trends & Drivers Summarized

How Is Immersive Technology Transforming User Interaction?

Why Are Businesses Adopting Immersive Technology Across Sectors?

How Are Advancements in Hardware and Software Accelerating Immersive Technology Adoption?

What Factors Are Driving the Growth of the Immersive Technology Market?

Scope of the Study

Segments:

Geographic Regions/Countries:

Key Insights:

Report Features:

Why You Should Buy This Report:

Key Questions Answered:

Some of the 25 companies featured in this Immersive Technology market report include:

Table of Contents

Companies Mentioned

Table Information

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