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Table of Contents
1. Development of Apple's Wearable Devices1.1 Seizing the Potential of Data Applications, Apple Enters a Crowded Market and Rapidly Becomes the Leader
1.2 Apple’s Strategic Focus on Watches, Earphones, and Head-Mounted Devices
1.3 Three Core Product Families: Watches, Earphones, and Head-Mounted Devices
2. Apple’s Wearable Device Depoyment Strategies
2.1 Product Strategy: Leveraging Human Data as a Blueprint for Expanding Data Applications
2.2 Technological Strategy: Strengthening Control Over Health Data through Component and Platform Technologies
2.3 Application Strategy: Enhancing Market Differentiation for Digital Health Innovations
3. The Publisher's Perspective
Appendix
List of Companies
List of Tables
Table 1: Timeline of Apple’s Wearable Device Product Launches
Table 2: Comparison of Personal Computing and Human Factors Engineering Concepts
Table 3: Key Vision Statements on Wearable Devices by Apple CEO Tim Cook
Table 4: Apple Wearable Devices Component Layer Technology Strategy
Table 5: Apple Wearable Devices Platform Layer Technology Strategy
List of Figures
Figure 1: Apple's Wearable Device Product Family Strategy
Figure 2: Product Layout of Apple’s Wearable Devices
Figure 3: Apple’s Wearable Device Technology Strategies
Figure 4: Application Layout of Apple's Wearable Devices
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Apple
- Fitbit
- Garmin
- Huawei
- Microsoft
- Oculus
- Samsung
- Xiaomi
Methodology
Primary research with a holistic, cross-domain approach
The exhaustive primary research methods are central to the value that the analyst delivers. A combination of questionnaires and on-site visits to the major manufacturers provides a first view of the latest data and trends. Information is subsequently validated by interviews with the manufacturers' suppliers and customers, covering a holistic industry value chain. This process is backed up by a cross-domain team-based approach, creating an interlaced network across numerous interrelated components and system-level devices to ensure statistical integrity and provide in-depth insight.
Complementing primary research is a running database and secondary research of industry and market information. Dedicated research into the macro-environmental trends shaping the ICT industry also allows the analyst to forecast future development trends and generate foresight perspectives. With more than 20 years of experience and endeavors in research, the methods and methodologies include:
Method
- Component supplier interviews
- System supplier interviews
- User interviews
- Channel interviews
- IPO interviews
- Focus groups
- Consumer surveys
- Production databases
- Financial data
- Custom databases
Methodology
- Technology forecasting and assessment
- Product assessment and selection
- Product life cycles
- Added value analysis
- Market trends
- Scenario analysis
- Competitor analysis
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