Customer Perspectives
Contact centers play a crucial role in the manufacturing sector, serving as the primary interface between the manufacturer and its customers. Manufacturers investing in their contact centers can enhance customer experience, build long-term customer relationships, and gain a competitive advantage.
Over the past decade, the contact center landscape within the manufacturing vertical has undergone significant developments and technological advancements. Manufacturing organizations that have embraced these advancements have positioned themselves for success. Manufacturers have gained agility, scalability, and cost-efficiency by leveraging cloud-based technologies in their contact center operations. Integration of AI technologies has improved self-service options, personalized interactions, and operational efficiencies. The focus on remote contact center operations has ensured business continuity and resilience. Furthermore, expanding omnichannel support capabilities has enabled manufacturers to meet customer expectations for seamless interactions.
The primary goals of this study are to determine implementation plans of interaction channels, applications, and solutions in the contact center environment in the Manufacturing industry and to understand purchase trends. It also investigates the factors that influence product selection, such as cost, functionality, and vendor reputation.
A diverse range of decision-makers and purchase decision influencers in Manufacturing contact centers (total n=84) were surveyed, including CXOs, managing directors, owners, senior management, middle management, and others, ensuring a comprehensive understanding of the industry.
This study spans across multiple countries, including Australia/New Zealand, Brazil, Germany, India, Mexico, the Philippines, the U.K., and the U.S., reflecting a global perspective on the industry.
