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Financial Cards and Payments in Ukraine

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    Report

  • 38 Pages
  • January 2025
  • Region: Ukraine
  • Euromonitor International
  • ID: 6049169
In 2024, the development of Ukraine’s financial cards and payments market continued to be heavily influenced by Russia’s ongoing war against Ukraine. Despite the challenging circumstances, including widespread attacks on cities and frequent power outages disrupting merchants, ATMs, and bank branches, the industry demonstrated remarkable resilience.

The Financial Cards and Payments in Ukraine report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.

Product coverage: Financial Cards in Circulation, Mobile Payments, Transactions.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Financial Cards and Payments market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Financial cards and payments in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • What next for financial cards and payments?
MARKET INDICATORS
  • Table 1 Number of POS Terminals: Units 2019-2024
  • Table 2 Number of ATMs: Units 2019-2024
  • Table 3 Value Lost to Fraud 2019-2024
  • Table 4 Card Expenditure by Location 2024
  • Table 5 Financial Cards in Circulation by Type: % Number of Cards 2019-2024
  • Table 6 Domestic versus Foreign Spend 2024
MARKET DATA
  • Table 7 Financial Cards by Category: Number of Cards in Circulation 2019-2024
  • Table 8 Financial Cards by Category: Number of Accounts 2019-2024
  • Table 9 Financial Cards Transactions by Category: Value 2019-2024
  • Table 10 Financial Cards by Category: Number of Transactions 2019-2024
  • Table 11 Consumer Payments by Category: Value 2019-2024
  • Table 12 Consumer Payments by Category: Number of Transactions 2019-2024
  • Table 13 M-Commerce by Category: Value 2019-2024
  • Table 14 M-Commerce by Category: % Value Growth 2019-2024
  • Table 15 Financial Cards: Number of Cards by Issuer 2019-2023
  • Table 16 Financial Cards: Number of Cards by Operator 2019-2023
  • Table 17 Financial Cards: Card Payment Transactions Value by Operator 2019-2023
  • Table 18 Financial Cards: Card Payment Transactions Value by Issuer 2019-2023
  • Table 19 Forecast Financial Cards by Category: Number of Cards in Circulation 2024-2029
  • Table 20 Forecast Financial Cards by Category: Number of Accounts 2024-2029
  • Table 21 Forecast Financial Cards Transactions by Category: Value 2024-2029
  • Table 22 Forecast Financial Cards by Category: Number of Transactions 2024-2029
  • Table 23 Forecast Consumer Payments by Category: Value 2024-2029
  • Table 24 Forecast Consumer Payments by Category: Number of Transactions 2024-2029
  • Table 25 Forecast M-Commerce by Category: Value 2024-2029
  • Table 26 Forecast M-Commerce by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
DEBIT CARDS IN UKRAINEKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Debit cards remains largest category, with contactless payments now the norm
  • Strategic shift to digital wallets continues, driven by convenience and security of biometric authentication
  • National cashback program aims to support local players
PROSPECTS AND OPPORTUNITIES
  • Financial inclusion presents challenge and opportunity
  • Digitalisation will accelerate throughout forecast period
  • Payment tokenisation set to reinforce security and boost e-commerce payments
CATEGORY DATA
  • Table 27 Debit Cards: Number of Cards in Circulation 2019-2024
  • Table 28 Debit Cards Transactions 2019-2024
  • Table 29 Debit Cards in Circulation: % Growth 2019-2024
  • Table 30 Debit Cards Transactions: % Growth 2019-2024
  • Table 31 Debit Cards: Number of Cards by Issuer 2019-2023
  • Table 32 Debit Cards: Number of Cards by Operator 2019-2023
  • Table 33 Debit Cards Payment Transaction Value by Issuer 2019-2023
  • Table 34 Debit Cards Payment Transaction Value by Operator 2019-2023
  • Table 35 Forecast Debit Cards: Number of Cards in Circulation 2024-2029
  • Table 36 Forecast Debit Cards Transactions 2024-2029
  • Table 37 Forecast Debit Cards in Circulation: % Growth 2024-2029
  • Table 38 Forecast Debit Cards Transactions: % Growth 2024-2029
CREDIT CARDS IN UKRAINEKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Falling interest rates support resilient market
  • New regulations aimed at responsible use of credit
  • Credit cards benefits from familiarity and convenience during crisis
PROSPECTS AND OPPORTUNITIES
Fraud remains a serious challenge, potentially reduceable with SCA
  • Major player Monobank turns to Visa
  • Category set to see entrance of non-traditional players over the forecast period
CATEGORY DATA
  • Table 39 Credit Cards: Number of Cards in Circulation 2019-2024
  • Table 40 Credit Cards Transactions 2019-2024
  • Table 41 Credit Cards in Circulation: % Growth 2019-2024
  • Table 42 Credit Cards Transactions: % Growth 2019-2024
  • Table 43 Commercial Credit Cards: Number of Cards in Circulation 2019-2024
  • Table 44 Commercial Credit Cards Transactions 2019-2024
  • Table 45 Commercial Credit Cards in Circulation: % Growth 2019-2024
  • Table 46 Commercial Credit Cards Transactions: % Growth 2019-2024
  • Table 47 Personal Credit Cards: Number of Cards in Circulation 2019-2024
  • Table 48 Personal Credit Cards Transactions 2019-2024
  • Table 49 Personal Credit Cards in Circulation: % Growth 2019-2024
  • Table 50 Personal Credit Cards Transactions: % Growth 2019-2024
  • Table 51 Credit Cards: Number of Cards by Issuer 2019-2023
  • Table 52 Credit Cards: Number of Cards by Operator 2019-2023
  • Table 53 Credit Cards Payment Transaction Value by Issuer 2019-2023
  • Table 54 Credit Cards Payment Transaction Value by Operator 2019-2023
  • Table 55 Commercial Credit Cards: Number of Cards by Issuer 2019-2023
  • Table 56 Commercial Credit Cards: Number of Cards by Operator 2019-2023
  • Table 57 Commercial Credit Cards Payment Transaction Value by Issuer 2019-2023
  • Table 58 Commercial Credit Cards Payment Transaction Value by Operator 2019-2023
  • Table 59 Personal Credit Cards: Number of Cards by Issuer 2019-2023
  • Table 60 Personal Credit Cards: Number of Cards by Operator 2019-2023
  • Table 61 Personal Credit Cards Payment Transaction Value by Issuer 2019-2023
  • Table 62 Personal Credit Cards Payment Transaction Value by Operator 2019-2023
  • Table 63 Forecast Credit Cards: Number of Cards in Circulation 2024-2029
  • Table 64 Forecast Credit Cards Transactions 2024-2029
  • Table 65 Forecast Credit Cards in Circulation: % Growth 2024-2029
  • Table 66 Forecast Credit Cards Transactions: % Growth 2024-2029
  • Table 67 Forecast Commercial Credit Cards: Number of Cards in Circulation 2024-2029
  • Table 68 Forecast Commercial Credit Cards Transactions 2024-2029
  • Table 69 Forecast Commercial Credit Cards in Circulation: % Growth 2024-2029
  • Table 70 Forecast Commercial Credit Cards Transactions: % Growth 2024-2029
  • Table 71 Forecast Personal Credit Cards: Number of Cards in Circulation 2024-2029
  • Table 72 Forecast Personal Credit Cards Transactions 2024-2029
  • Table 73 Forecast Personal Credit Cards in Circulation: % Growth 2024-2029
  • Table 74 Forecast Personal Credit Cards Transactions: % Growth 2024-2029
PRE-PAID CARDS IN UKRAINEKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Open-loop pre-paid unavailable in Ukraine
  • Closed loop pre-paid cards faces intensified competition
  • LeoKart proves popular in Lviv
PROSPECTS AND OPPORTUNITIES
  • Open loop pre-paid cards unlikely to make a comeback in Ukraine
  • Virtual version of public transport closed loop pre-paid card now available in Kyiv
  • Kyiv Digital as model of integrated city services
CATEGORY DATA
  • Table 75 Pre-paid Cards: Number of Cards in Circulation 2019-2024
  • Table 76 Pre-paid Cards Transactions 2019-2024
  • Table 77 Pre-paid Cards in Circulation: % Growth 2019-2024
  • Table 78 Pre-paid Cards Transactions: % Growth 2019-2024
  • Table 79 Closed Loop Pre-paid Cards Transactions 2019-2024
  • Table 80 Closed Loop Pre-paid Cards Transactions: % Growth 2019-2024
  • Table 81 Open Loop Pre-paid Cards Transactions 2019-2024
  • Table 82 Open Loop Pre-paid Cards Transactions: % Growth 2019-2024
  • Table 83 Pre-paid Cards: Number of Cards by Issuer 2019-2023
  • Table 84 Pre-paid Cards: Number of Cards by Operator 2019-2023
  • Table 85 Pre-paid Cards Transaction Value by Issuer 2019-2023
  • Table 86 Pre-paid Cards Transaction Value by Operator 2019-2023
  • Table 87 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2019-2023
  • Table 88 Closed Loop Pre-paid Cards: Number of Cards by Operator 2019-2023
  • Table 89 Closed Loop Pre-paid Cards Transaction Value by Issuer 2019-2023
  • Table 90 Closed Loop Pre-paid Cards Transaction Value by Operator 2019-2023
  • Table 91 Open Loop Pre-paid Cards: Number of Cards by Issuer 2019-2023
  • Table 92 Open Loop Pre-paid Cards: Number of Cards by Operator 2019-2023
  • Table 93 Open Loop Pre-paid Cards Transaction Value by Issuer 2019-2023
  • Table 94 Open Loop Pre-paid Cards Transaction Value by Operator 2019-2023
  • Table 95 Forecast Pre-paid Cards: Number of Cards in Circulation 2024-2029
  • Table 96 Forecast Pre-paid Cards Transactions 2024-2029
  • Table 97 Forecast Pre-paid Cards in Circulation: % Growth 2024-2029
  • Table 98 Forecast Pre-paid Cards Transactions: % Growth 2024-2029
  • Table 99 Forecast Closed Loop Pre-paid Cards Transactions 2024-2029
  • Table 100 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2024-2029
  • Table 101 Forecast Open Loop Pre-paid Cards Transactions 2024-2029
  • Table 102 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2024-2029