Enterprise Tech Ecosystem Series: Heineken NV 2024

Heineken NV (Heineken) is a global brewing firm that develops and distributes alcoholic and non-alcoholic beverages. Its product portfolio includes wines, beer, ciders, soft drinks and other beverages. Heineken brews and sells its beer products in more than 190 countries under multiple local, regional, and specialty brands such as Strongbow, Amstel, Ochota, Desperados, Cruzcampo, Sol, Newcastle Brown Ale, Tiger, Tecate, Red Stripe, Zywiec, and Birra Moretti. In addition, the company merchandises and sells cider under Old Mout, Orchard Thieves, Bulmers, Blind Pig, and Stassen brand names. Heineken markets and sells its products through its pubs, wholesalers, and other third parties. The company operates across Middle East and Eastern Europe, Americas, Europe, Africa, and Asia-Pacific. Heineken is headquartered in Amsterdam.

The report provides information and insights into Heineken's tech activities, including:

• Insights of its digital transformation strategies and innovation programs.
• Overview of technology initiatives covering partnerships and product launches.
• Insights on each technology initiative including technology theme, objective, and benefits.
• Details of estimated ICT budgets and major ICT contracts.

Scope

• The report provides insights into company’s tech activities, including its digital transformation strategies, its innovation programs, and its technology initiatives.

Reasons to Buy

• Gain insights into Heineken's tech operations.
• Gain insights into its tech strategies and innovation initiatives.
• Gain insights into its technology themes under focus.
• Gain insights into various product launches and partnerships.