Single Malt Whiskey Market - Forecasts from 2025 to 2030

The global single malt whiskey market is projected to grow at a CAGR of 6% over the forecast period, increasing from US$3.969 billion in 2025 to US$5.311 billion by 2030.

Single malt whiskey is a distinctive alcoholic beverage made primarily from malted barley, sometimes supplemented with unmalted grains like cornmeal or wheat. When produced at a specific distillery, it is designated as single malt whiskey, closely associated with the identity of that distillery. The increasing global trade in alcoholic beverages is a key factor driving the growth of the single malt whiskey market during the forecast period. For example, the Scotch Whisky Association reported that total Scotch whiskey exports reached GBP 5.6 billion in 2023, accounting for approximately 74% of Scotland's food and drink exports that year. Furthermore, the rising consumption of whiskey, particularly in the premium category, is significantly contributing to the growth of the single malt whiskey market. The increasing global trade in whiskey and alcoholic beverages is also expected to enhance market prospects during the forecast period.

Drivers of the Global Single Malt Whiskey Market:

• Growing Global Whiskey Consumption: The primary driver for increased demand for single malt whiskey is the overall rise in global whiskey consumption. As consumers recognize the unique qualities of single malt whiskey, they perceive it as a higher-quality beverage compared to other types of alcohol. This trend is fueled by rising disposable incomes and a growing food service sector. According to Whiskey Magazine, whiskey production in India has seen substantial growth in recent years, with sales of domestically produced single malts increasing by 25% in 2023.

In the United States, the Distilled Spirits Council reported that total sales of American whiskey reached 31.11 million 9-liter cases in 2023, including 6.55 million cases of premium whiskey and 15.03 million cases of high-end premium whiskey.

Geographical Outlook of the Global Single Malt Whiskey Market:

• Exponential Growth in Asia Pacific: Single malt whiskey has become one of the major premium alcoholic beverages valued for its rich flavor and complexity, making it popular for social gatherings and celebrations. In the United States, demand for premium alcoholic beverages is on the rise due to an evolving party culture and improved consumer purchasing power. This trend has led to increased overall alcohol consumption.

The food service sector's growth - encompassing restaurants and bars - has significantly boosted alcoholic beverage sales. As consumers seek diverse distilled spirits, including wines and whiskeys, the market is anticipated to expand rapidly. Major players are establishing their presence in the U.S. market and are focused on meeting the growing demand for innovative drinks that challenge traditional concepts. According to Brown Forman's annual report, the company generated US$1.968 billion in revenue from U.S. sales, reflecting a 2.66% increase over 2022. In fiscal year 2024, Brown Forman also launched Jack Daniel’s American Single Malt Whiskey in travel retail. In summary, the global single malt whiskey market is poised for significant growth driven by rising consumption patterns, particularly within premium segments, alongside favorable geographical trends - especially in North America - that support this expanding market landscape.

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Report Coverage:

• Historical data & forecasts from 2022 to 2030
• Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, Customer Behaviour, and Trend Analysis
• Competitive Positioning, Strategies, and Market Share Analysis
• Revenue Growth and Forecast Assessment of segments and regions including countries
• Company Profiling (Strategies, Products, Financial Information, and Key Developments among others)

The global single malt whiskey market has been segmented as following:

• By Type
  • Scotch Whiskey
  • American Whiskey
  • Irish Whiskey
  • Others
• By Distribution Channel
  • Supermarkets and Hypermarkets
  • On-Trade
  • Specialist Retailers
  • Online
  • Convenience Stores
• By Geography
  • North America
    • USA
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • United Kingdom
    • Germany
    • France
    • Spain
    • Italy
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • UAE
    • Israel
    • Others
  • Asia Pacific
    • Japan
    • China
    • India
    • South Korea
    • Indonesia
    • Thailand
    • Taiwan
    • Others