Europe Electric Bicycle (E-Bikes) Market Outlook, 2029

An e-bike refers to bicycles with motor and rechargeable batteries that assist the rider and alleviate some of the pressure of pedaling efforts. E-bikes enable users to cycle further and more often without getting tired as compared to conventional bicycles. It is also helpful to users with limited mobility and offers a cheaper alternative to car travel. E-bike manufacturers are focusing on improving the entire user interface by creating and developing e-bikes that can interact with the riders' smart-phones and deliver real-time information on the speed and battery level.

The market for electric bikes in Europe is expected to witness significant growth during the forecast period with an increasing number of companies entering the market and increased demand for e-bikes in last-mile deliveries. Some of the major reasons considered for adopting e-bikes are the health benefits, environmental benefits, reduction in expenditure, avoidance of traffic congestion, and the increase in demand for e-bikes as sports equipment among youth. E-bikes in Germany are the preferred mode of mobility for sports and leisure.

According to the research report “Europe Electric Bicycle (E-Bikes) Market Outlook, 2029,', The market is projected to reach market size USD 19.42 Billion by 2029. The e-bike market in Europe is experiencing remarkable growth, driven by several key factors. Rising fuel prices and increasing traffic congestion in urban areas have made e-bikes an attractive alternative for daily commuters seeking cost-effective and efficient transportation options. Additionally, the growing emphasis on sustainability and eco-friendly practices has led consumers to favour electric bicycles over traditional vehicles, aligning with government initiatives promoting greener mobility solutions.

The COVID-19 pandemic further accelerated this trend as people sought safer commuting methods, resulting in a surge in e-bike sales. Moreover, advancements in technology, particularly in battery efficiency and performance, have enhanced the appeal of e-bikes, making them a practical choice for both urban commuting and recreational use. This combination of economic, environmental, and technological factors positions the e-bike market for continued expansion in the European region.

The Europe e-bike market is segmented by propulsion type into pedal assist and throttle systems, with pedal assist leading the way due to its natural integration with cycling, providing a boost to the rider's pedaling effort. This type of e-bike enhances the cycling experience, making it more accessible and enjoyable for a wider range of users. In terms of class type, Class 1 e-bikes, which are exclusively pedal-assist and do not offer throttle control, dominate the market. These bikes are favored for their compliance with regulations in many European countries, promoting a safer riding environment while encouraging physical activity.

The popularity of Class 1 e-bikes is also bolstered by government incentives aimed at promoting sustainable transport solutions. Conversely, throttle-controlled e-bikes, classified as Class 2, are gaining traction for their ease of use, particularly among those who prefer not to pedal continuously. Class 3 e-bikes, or speed pedelecs, offer higher speeds and are popular among commuters seeking faster travel options.

The Europe e-bike market is significantly influenced by battery types, primarily categorized into lithium-ion, lead-acid, and others. Lithium-ion batteries are crucial due to their lightweight design, high energy density, and long lifespan, making them the preferred choice for many e-bike manufacturers and consumers. Their rapid charging capabilities enhance the convenience of e-bikes, promoting greater adoption across various demographics.

Conversely, lead-acid batteries offer a more affordable option, appealing to budget-conscious consumers despite their heavier weight and shorter lifespan compared to lithium-ion alternatives. Other battery types, while less common, also contribute to the diversity of the market, catering to specific needs and preferences. The significance of these battery types extends beyond performance; they play a vital role in the sustainability narrative as Europe aims to reduce carbon emissions and promote greener transportation solutions.

The Europe e-bike market is segmented by application into city/urban, trekking (e-mountain bikes/e-MTB), cargo, and others. Urban and trekking applications hold significant shares due to their alignment with the growing trends of sustainable transportation and outdoor recreational activities. In urban areas, e-bikes provide an efficient solution to traffic congestion and pollution, making them a popular choice for daily commuting in cities like Amsterdam and Berlin, where cycling infrastructure is well-developed.

The trekking segment, particularly e-MTBs, appeals to adventure enthusiasts and those seeking recreational activities in the scenic landscapes of countries such as Switzerland and France. The rise in health consciousness among consumers further boosts the trekking segment, as e-MTBs offer a blend of exercise and enjoyment. Additionally, the increasing popularity of cargo e-bikes is notable in urban logistics, addressing last-mile delivery challenges while reducing carbon footprints.

COVID-19 Impacts

COVID-19 impacted electric bike (e-bike) market positively impacted as commuters were mostly avoiding public transportation. E-bikes are being deployed as a convenient, affordable and safe alternative to public transportation. Bikes were adopted as mode of day-to-day transportation due to the government restrictions on public transport, and social-distancing guidelines. The sales were slow in the initial pandemic stage, but the growth is expected to grow in the post-pandemic due to the easing on the restrictions.

Considered in this report

• Geography: Europe
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report

• Europe Electric Bicycle (E-Bikes) market with its value and forecast along with its segments
• Country-wise toy market analysis
• Various divers and challenges
• Ongoing trends and developments
• Five force models
• Top profiled companies
• Strategic recommendation

Countries covered in the report

• Germany
• United Kingdom
• France
• Italy
• Spain

Segment covered in the report

By Propulsion Type

• Pedal Assist
• Throttle

By Class Type

• Class 1: Pedal Assist
• Class 2: Throttle On Demand
• Class 3: Speed Pedelec

By Battery Type

• Lithium-Ion Battery
• Lead-Acid Battery
• Others

By Application

• City/Urban
• Trekking (E-mountain Bikes/e-MTB)
• Cargo
• Others (Speed e-bikes, Foldable, Fat Bicycle)

The approach of the report

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases.

After gathering, the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started, verifying the details obtained from secondary sources.

Intended audience

This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to electric bicycle products industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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