North America Electric Bicycle (E-Bikes) Market Outlook, 2029

Electric transportation is not limited only to four wheels as e-bikes are experiencing incredible growth in sales, not only in the European countries but also in the North America, owing to technological advancements in battery packs and drive motors and e-bike sharing. E-cargo bikes are gaining traction in major cities in the region, as leading logistics companies like DHL Express, Fed-Ex, and UPS are employing e-bikes for their last-mile delivery. These electrically-assisted cycles, which can carry around goods ranging in size from 400 pounds to 800 pounds, are also in use in several pilot projects in US cities.

In the global market, North America is one of the lowest contributing regions, which in 2023 accounted for less than 5% of the market share in value & volume terms. The major countries are continuing to urbanize and the funds allocated to transportation are now becoming scarce. Many factors like adequate infrastructure and supportive policies are likely to be the major factor for the preference of bicycling as viable transportation. The region is slowly shifting towards the wider adoption of e-bikes.

According to the research report, “North America Electric Bicycle (E-Bikes) Market Outlook, 2029”, the market was valued at USD 1.42 Billion market size in 2023. The North American e-bike market is experiencing significant growth, fueled by several important factors. These include a growing focus on sustainable transportation, an increase in health-oriented lifestyles, and advancements in technology. As urban areas in the U.S. and Canada grapple with rising traffic congestion and environmental issues, e-bikes present a viable, eco-friendly solution for city commuting.

Government initiatives, such as tax incentives and the establishment of dedicated bike lanes, are motivating consumers to opt for electric bicycles instead of conventional vehicles. Additionally, the popularity of health and fitness trends contributes to this shift, as e-bikes enable users to incorporate physical activity into their daily lives through convenient pedal-assist options. Furthermore, improvements in battery technology and electric motor efficiency have enhanced the performance of e-bikes, making them suitable for both short and long journeys.

The North America e-bike market is growing rapidly, driven by advancements in propulsion types and class distinctions that cater to diverse consumer needs. The primary propulsion types, Pedal Assist and Throttle, offer distinct benefits, with Pedal Assist taking the lead due to its natural riding experience, which supports a healthy lifestyle and extends battery life. Pedal Assist systems provide an intuitive, exercise-friendly way of commuting, making them popular among riders looking for both fitness and convenience. In terms of class type, Class 1 e-bikes, which are exclusively pedal-assist and limited to a certain speed, are leading this segment.

Class 1 bikes align well with local regulations, which often restrict certain e-bike classes from designated paths and trails, giving them an advantage in urban and recreational settings. Class 2 e-bikes, with throttle on demand, appeal to those who prefer effortless acceleration, especially in crowded urban areas, while Class 3 Speed Pedelecs, designed for higher speeds, are gaining popularity among commuters seeking faster travel. The focus on fitness, convenience, and compatibility with regional infrastructure propels the growth of Pedal Assist and Class 1 bikes in North America, as consumers increasingly value sustainable, versatile transportation options that align with their active lifestyles and regulatory requirements.

In North America's e-bike market, battery types play a crucial role in shaping user preferences and the overall performance of e-bikes. Lithium-Ion batteries are widely recognized for their light weight, durability, and efficiency, offering longer ranges and shorter charging times, which enhances the convenience for commuters and recreational riders alike.

Lead-Acid batteries, though heavier, provide a more economical option, making e-bikes accessible to a wider range of consumers seeking affordability. Other emerging battery types, often focused on improving energy density and environmental sustainability, are contributing to the evolution of e-bike technology in the region. Each battery type offers specific benefits that cater to diverse user needs, from daily urban commuting to off-road and recreational use.

In North America, the e-bike market sees strong demand in the City/Urban and Trekking (e-MTB) application segments, both holding a major market share due to distinct consumer preferences and regional trends. City/Urban e-bikes cater to commuters and city dwellers looking for efficient, eco-friendly alternatives to cars in congested urban areas, making them popular in cities with rising traffic and environmental concerns.

The convenience of e-bikes for short to medium distances aligns with North America's emphasis on reducing urban carbon footprints, particularly in metro areas. Meanwhile, Trekking or e-MTB bikes are gaining traction as interest in outdoor activities grows, with these e-bikes allowing riders to navigate rugged trails and mountainous terrain with ease.

COVID-19 Impacts

COVID-19 impacted electric bike (e-bike) market positively impacted as commuters were mostly avoiding public transportation. E-bikes are being deployed as a convenient, affordable and safe alternative to public transportation. Bikes were adopted as mode of day-to-day transportation due to the government restrictions on public transport, and social-distancing guidelines. The sales were slow in the initial pandemic stage, but the growth is expected to grow in the post-pandemic due to the easing on the restrictions.

Considered in this report

• Geography: North America
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report

• North America Electric Bicycle (E-Bikes) market with its value and forecast along with its segments
• Country-wise toy market analysis
• Various divers and challenges
• Ongoing trends and developments
• Five force models
• Top profiled companies
• Strategic recommendation

Countries covered in the report

• USA
• Canada
• Mexico

Segment covered in the report

By Propulsion Type

• Pedal Assist
• Throttle

By Class Type

• Class 1: Pedal Assist
• Class 2: Throttle On Demand
• Class 3: Speed Pedelec

By Battery Type

• Lithium-Ion Battery
• Lead-Acid Battery
• Others

By Application

• City/Urban
• Trekking (E-mountain Bikes/e-MTB)
• Cargo
• Others (Speed e-bikes, Foldable, Fat Bicycle)

The approach of the report

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases.

After gathering, the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started, verifying the details obtained from secondary sources.

Intended audience

This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to electric bicycle products industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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