South America Dietary Supplement Market Outlook, 2029

Most people take dietary supplements under the impression that they will increase energy, maintain strength, enhance performance, maintain health, body building and prevent nutritional deficiencies. If a woman is unable to get all the dietary requirements that she requires from her daily intake of food the dietary supplements may be required. However capsules and tablets cannot replace a healthy balanced diet. The Multivitamin supplements contain a combination of vitamins and minerals, and sometimes other ingredients as well. They can be available as tablets, capsules or syrups, powders.

The vitamins and minerals in these formulations have unique roles in the body and are prescribed only in certain conditions where the woman is unable to obtain these from diet. The Dietary Supplements Health and Education Act significantly changed the Food Drug Administration role in regulating supplement labelling. The Dietary supplements are products that people use to add essential nutrients or other compounds to their bodies. From individual vitamins and minerals to blends of lots of nutrients and herbs, there are numerous dietary supplement products on the market that claim to provide specific health benefits. The Central& South America is primarily driven by Brazil with rising demand for health supplements. Because increasing investments in manufacturing facilities and R&D activities by market players in the region are likely to support the market growth. In March 2020, the Wiley Company formulated its first Omega-3 concentrate powder in Central South America, which has been developed without towards moving away from poverty, people are becoming more conscious of leading a healthy lifestyle.

According to the research report, 'South America Dietary Supplements Market Outlook, 2029,', the South America Dietary Supplements market is anticipated to add to more than USD 11.26 Billion by 2024-29. Increasing health awareness among consumers is a primary catalyst, as individuals seek to enhance their overall well-being and prevent lifestyle-related diseases. This trend is further amplified by the rising prevalence of chronic conditions, prompting a demand for supplements that support immunity, heart health, and weight management.

Additionally, the growing trend of fitness and wellness, particularly among younger demographics, is contributing to a surge in demand for protein powders, vitamins, and herbal supplements. E-commerce is also reshaping the market landscape, as more consumers prefer the convenience of online shopping, leading to a broader range of products and brands becoming accessible. Furthermore, regulatory developments are improving product quality and safety standards, instilling greater consumer confidence in dietary supplements.

Vitamins are among the most sought-after supplements, particularly multivitamins, as consumers aim to bridge nutritional gaps in their diets. Minerals, such as calcium, magnesium, and zinc, are also popular for their role in supporting bone health and metabolic functions. The demand for botanicals is rising, driven by traditional herbal remedies and a growing interest in natural health solutions; popular examples include maca root and açaí berry, known for their antioxidant properties. Amino acids and proteins, including branched-chain amino acids (BCAAs) and whey protein, are increasingly favored by fitness enthusiasts seeking muscle recovery and growth.

Probiotics are gaining traction as awareness of gut health's importance increases, with consumers seeking digestive health benefits. Additionally, the 'other types' category, which includes enzymes, fibers, specialty carbohydrates, omega-3 fatty acids, carotenoids, glucosamine, chondroitin, and polyols, is significant, with an estimated market value between $1 billion to $1.5 billion. These products are embraced for their varied health benefits, ranging from joint support and cardiovascular health to improved digestion and metabolic regulation.

Tablets are among the most common, valued for their convenience, long shelf life, and precise dosage, appealing to those seeking straightforward and easily transportable options. Capsules are also popular, favored for their ease of swallowing and quicker absorption, making them ideal for consumers who dislike the taste of certain supplements. Powder forms, including protein powders and meal replacements, are increasingly embraced by fitness enthusiasts and those looking for customizable dosing options, as they can be mixed into shakes, smoothies, or foods. Liquids are gaining traction due to their rapid absorption and are often preferred by individuals who have difficulty swallowing tablets or capsules, offering a more palatable experience.

Lastly, the others category, which includes soft gels and gummies, is particularly appealing to children and adults alike for their enjoyable flavors and chewy textures, enhancing compliance among consumers. This diversity of formats reflects a tailored approach to consumer needs in South America’s dietary supplements market, emphasizing convenience, taste, and ease of use. Adults form the largest consumer group, seeking supplements that support overall health, immunity, and energy levels, often favoring products tailored for fitness and wellness. Infants and children represent a vital segment, with parents increasingly aware of the importance of proper nutrition for growth and development; therefore, vitamins, minerals, and probiotics designed specifically for younger age groups are gaining popularity. Pregnant women also constitute a significant demographic, with many seeking prenatal vitamins and minerals like folic acid and iron to support maternal and fetal health during pregnancy. Additionally, the others category encompasses a wide range of consumers, including the elderly and individuals with specific health conditions, who often look for specialized supplements to address unique dietary needs or health challenges.

Brazil was the worst-hit country during the pandemic, the maximum numbers of deaths were recorded from Brazil, and this has made the population more alert in terms of maintaining a healthy diet and supplementing their food with nutritional supplements to complete their dietary requirements, which has been the key to the growth of the market in the country. Argentina is expected to register the fastest CAGR over the forecast period, from 2024 to 2029. Increases in disposable incomes and improvement in the living standards coupled with rising awareness of a healthy and well supplemented diet.

Argentina is a largest dietary supplements market, will witness comparably higher year Nutrition plays a vital role in maintaining health of geriatric population and has a significant impact on aging process. High Risk of malnutrition, functional impairments, age related diseases and physical inabilities are prevalent among elderly population. The Colombians are using more vitamins, minerals and dietary supplements to conquer the challenges of modern life that are affecting the body and mental health via diet, a faster way of life, stress and contamination. Adult emerged as the largest consumer segment in 2018 while children segment is expected to witness lucrative CAGR over the forecast period 2024-2029. These dietary supplements have helped in the reduction of birth defect risk, preterm birth, and low birth weight while at the same time helping women to maintain their own health during pregnancy.

Covid impact

Coronavirus disease (COVID-19) has caused global disruption and a significant loss of life. Existing treatments that can be repurposed as prophylactic and therapeutic agents may reduce the pandemics devastation. The Emerging evidence of potential applications in other therapeutic contexts has led to the investigation of dietary supplements and for COVID-19.

Such products include ascorbic acid, vitamin D, omega 3 polyunsaturated fatty acids, probiotics, and zinc which are currently under clinical investigation. Critically, appraise the evidence surrounding dietary supplements for the prophylaxis and treatment of Corona virus. It is required before evidence based recommendations can be formulated, but nutritional status plays a significant role in patient outcomes and these dietary supplements may help alleviate deficiencies.

Major Companies present in the market

Herbalife Nutrition, AMWAY Corp., Bayer AG, Pfizer Inc., GlaxoSmithKline plc., Abbott Laboratories, Glanbia plc, Archer Daniels Midland Company, Nu Skin Enterprises, Inc., Nature’s Sunshine Products, Inc., Stepan Company, DSM, BASF SE.

Considered in this report

• Geography: South America
• Historic Year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report

• South America Dietary Supplements Market with its value and forecast along with its segments
• Country wise Dietary Supplements market analysis
• Application wise Dietary Supplements distribution
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report

• Brazil
• Argentina
• Colombia

Based on type of dietary supplements in the report

• Vitamins
• Minerals
• Botanical/herb supplements
• Amino acid & proteins
• Probiotics
• Others

Based on formulation type of dietary supplements in the report

• Tablets
• Capsules
• Powder
• Liquid
• Others

Based on end user of dietary supplements in the report

• Adults
• Infant/Children
• Pregnant women
• Others

Based on application type in the report

• Energy & weight management
• Bone & joint health
• Immunity & digestive health
• General health
• Cardiac health
• Others

Based on distribution channel type in the report

• Pharmacies & Drug stores
• Supermarkets & Hypermarkets
• Online retails
• Others

The approach of the report

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases.

After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to pharmaceutical industry, food & beverage industry, cosmetic industry, nutrition industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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