Personal Care Appliances Market Overview, 2024-29

Personal care appliances are appliances that are used for quick personal grooming. These appliances primarily include hair straighteners, trimmers, hair curlers, hair dryers, epilators, and shavers. Personal care appliances offer benefits such as time savings and better results as compared to the traditional procedures used commercially. There is a rise in awareness regarding personal grooming, which adds fuel to the overall market demand for this segment. The importance of personal care appliances is underscored by their role in enhancing individual well-being and self-esteem.

As consumers increasingly prioritize personal grooming as part of their daily routines, the demand for innovative and efficient appliances - ranging from electric toothbrushes to hair styling tools - continues to rise. The market is also witnessing a shift towards eco-friendly and sustainable products, reflecting growing environmental consciousness among consumers. Moreover, manufacturers in the personal care appliances market are increasing the production of electric razors equipped with multiple high-speed blades. These innovative shavers are increasingly replacing traditional single-blade razors. AI-powered razors are catering to a safer and smarter hygiene routine for customers. Companies in the market for personal care appliances are collaborating with dermatologists to develop mobile apps that cater to the needs of men with sensitive skin.

According to the report, the Personal Care Appliances market was valued at USD 23.61 Billion in 2023 and it is anticipated to grow with a CAGR of more than 6.50% from 2024 to 2029, achieving USD 34.21 Billion by 2029. Growing online sales escalates the market growth of this segment for the projected period. However, lack of durability is a restraint for this market during the forecasted period. The growing disposable income has resulted in increasing the spending capability of the population, which positively impacts the market growth of the personal care appliances market as a greater number of such appliances are purchased by individuals for personal care.

The growing geriatric population is a major end-user of such appliances, which is another driving factor for this market. Additionally, companies in the personal care appliance market are offering personalised skin reports to users through the mobile app. Men, while not traditionally associated with hair styling or beauty appliances, have turned into active consumers in recent years. With the rising trend of men using hair straighteners, there is an opportunity to design appliances specifically for the young male consumers who use them the most. Designs with a more masculine image, such as larger hand grips and larger buttons, or appliances for shorter hair, such as mini straighteners, may all do well. In contrast, the oral care segment, which includes electric toothbrushes and other oral care appliances, is still in its infancy in developing countries. This is due to a lack of consumer awareness about the benefits of using an electric toothbrush, as well as lower affordability.

The global market for personal care appliances, particularly in hair care, hair removal, and oral hygiene, has seen significant growth driven by consumer demand for convenience, innovation, and multifunctionality. In the hair care segment, products like hair dryers and straighteners have evolved with advanced technologies, such as the use of ceramic plates and rapid heat-up features, which enhance user experience while minimizing hair damage. For instance, modern hair styling tools now often combine multiple functions, such as drying and straightening, into one device, catering to the fast-paced lifestyles of consumers.

Brands like Dyson have introduced innovative products that utilize air technology to style hair without extreme heat, appealing to health-conscious consumers. The hair removal market has also expanded, with products like hair clippers and trimmers becoming essential grooming tools for both men and women. The demand for precision and ease of use has led to the development of ergonomic designs and advanced blade technologies that provide a smooth grooming experience. Similarly, epilators and power shavers have gained popularity for their efficiency and effectiveness, particularly among consumers seeking long-lasting hair removal solutions. In the oral care category, electric toothbrushes have surged in popularity due to their effectiveness in promoting dental hygiene. Features such as smart technology integration, which tracks brushing habits and provides feedback, have made these devices more appealing to tech-savvy consumers.

The personal care appliances market is increasingly influenced by the power supply types of wired and wireless (battery-operated) devices, reflecting diverse consumer preferences and technological advancements across different countries. Wired appliances are traditionally favored for their reliability and consistent power supply, making them popular in regions with stable electricity. These appliances often feature advanced functionalities, such as multiple heat settings and high-performance motors, appealing to consumers seeking professional-quality results at home. Conversely, wireless or battery-operated devices are gaining traction, particularly in emerging markets and among younger consumers who prioritize convenience and portability.

The flexibility of battery-operated devices allows for use in various settings, including travel, which is a significant selling point. Additionally, advancements in battery technology have improved the performance and longevity of these appliances, making them more appealing to consumers. Advancements in battery technology have enhanced the performance of these wireless products, making them more attractive to consumers. Ultimately, the choice between wired and wireless appliances is shaped by individual needs, regional infrastructure, and the balance between the desire for mobility and the demand for powerful, feature-rich devices.

Supermarkets and Hypermarkets are dominant in many developed regions, where they provide a one-stop shopping experience with a wide array of products at competitive prices. These channels benefit from economies of scale, allowing them to offer discounts and promotions that attract a large customer base. Key players include Procter & Gamble, Koninklijke Philips N.V., Panasonic Corporation, Conair Corporation, Dyson Limited, and Wahl Clipper Corporation. These companies are recognized for their innovative technologies and extensive product lines, which encompass hair care, oral hygiene, and grooming appliances.

The market is characterized by significant competition, with brands investing heavily in research and development to introduce advanced features and improve user experience. For instance, Philips is known for its electric toothbrushes and hair styling tools that incorporate smart technology, while Dyson has gained attention for its high-end hair dryers and stylers that utilize air technology to minimize heat damage. Specialty Stores cater to niche markets, offering specialized products that appeal to specific consumer preferences. For instance, organic food stores or gourmet shops thrive in urban areas where consumers are willing to pay a premium for quality and exclusivity. Some regions have a strong presence of specialty stores, reflecting local culinary traditions and consumer tastes. Convenience Stores are increasingly popular in densely populated urban areas across various regions, where consumers prioritize quick access to everyday essentials. These stores typically operate longer hours and offer a limited selection of products, making them ideal for busy lifestyles. E-Commerce has revolutionized distribution, particularly in the wake of the COVID-19 pandemic. Some regions lead in online shopping, with platforms dominating the market. The convenience of home delivery and the ability to compare prices online have significantly influenced consumer preferences.

COVID-19 Impacts:

After the onset of COVID-19, many countries implied strict lockdown measures in their respective countries, which closed beauty salons around the world. Therefore, this factor increased the sales of men's personal care products such as shavers and trimmers, giving male consumers the convenience of grooming from the comfort and safety of their homes. However, the market for styling tools experienced a tough time.

Major Companies present in the market:

Colgate Palmolive Company, Conair Corporation, Dyson, Helen of Troy Limited, HTC Hair Clipper, Koninklijke Philips N.V., Lion Corporation, Procter & Gamble Company, Spectrum Brands, Wahl Clipper Corporation, Groupe SEB, Homedics Inc., Andis Company, Johnson & Johnson Services Inc., Unilever PLC, Omron Healthcare, Waterpik Technologies, Nova Group, Tescom, Panasonic Corporation, Havells India Ltd.

Considered in this report

• Geography: Global
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report

• Global Personal Care Appliance market with its value and forecast along with its segments
• Region-wise personal care appliance market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Regions covered in the report

• North America
• Europe
• Asia-Pacific
• South America
• Middle-East & Africa

By Product

• Hair Care
• Hair Removal
• Oral Care
• Others

By Product Type

• Hair Dryer
• Hair Straightener
• Trimmer
• Powered Toothbrush
• Others (Hair Styler, Power Shaver, Epilator, Oral Irrigator)

By Power Supply

• Wired
• Wireless (Battery operated)

By Gender

• Male
• Female
• Others

By Sales Channel

• Supermarkets & Hypermarkets
• Specialty Stores
• Convenience Stores
• E-Commerce

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases.

After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Personal Care Appliance industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.