Dietary Supplement Market Outlook, 2029

Dietary supplements are substances that you can take to enhance your diet or reduce your risk of developing health problems like arthritis or osteoporosis. Dietary supplement ingredients are sometimes mixed into foods and beverages. A doctors’ prescription isn’t required for these food supplements. The global dietary supplements market encompasses a wide array of products, including vitamins, minerals, herbs, amino acids, and probiotics, available in various forms such as capsules, powders, gummies, and liquids. The demand is particularly strong among health-conscious consumers, athletes, and aging populations looking for ways to maintain vitality and health.

The global dietary supplements market has witnessed significant growth and evolution over the decades, driven by changing consumer perceptions of health and wellness, advancements in nutritional science, and a growing awareness of preventive healthcare. The roots of dietary supplements can be traced back to ancient civilizations, where herbs and natural substances were utilized for their medicinal properties. However, the modern dietary supplement industry began to take shape in the early 20th century, particularly in the 1940s, when the importance of vitamins and minerals was scientifically established. This period saw the introduction of synthetic vitamins and the emergence of health-focused brands that aimed to improve public health through supplementation. The passage of the Dietary Supplement Health and Education Act (DSHEA) in 1994 in the United States provided a regulatory framework that distinguished dietary supplements from conventional foods and pharmaceuticals, encouraging the development of a diverse range of products. The global market began to flourish as manufacturers introduced innovative formulations targeting specific health concerns, from immunity support to cardiovascular health. In recent years, the rise of the wellness trend, coupled with a greater focus on preventive healthcare, has accelerated market growth. The COVID-19 pandemic further heightened interest in dietary supplements, as consumers sought ways to bolster their immune systems and overall health.

According to the research report 'Global Dietary Supplements Market Outlook, 2029,', the Global Dietary Supplements market was valued at more than USD 171.52 Billion in 2023, and expected to reach a market size of more than USD 302.26 Billion by 2029 with the CAGR of 10.27% from 2024-2029. One of the most prominent trends is the increasing consumer awareness of health and wellness, leading individuals to seek proactive measures for disease prevention and overall well-being. This shift has been fueled by a growing emphasis on preventive healthcare, with more people recognizing the role of nutrition in maintaining health.

Additionally, the aging population is contributing to market expansion, as older adults often turn to dietary supplements to address specific health concerns and enhance their quality of life. Herbalife Nutrition Ltd. is a prominent leader, offering a wide range of dietary supplements focused on weight management, targeted nutrition, and sports performance. Amway Corporation, known for its Nutrilite brand, produces a variety of vitamins, minerals, and dietary supplements derived from whole foods, emphasizing natural ingredients and sustainable practices. Another critical driver is the rising popularity of fitness and sports nutrition, which has propelled demand for supplements that support athletic performance, muscle recovery, and weight management. The wellness trend has also been accompanied by a surge in interest in natural and organic products, prompting consumers to gravitate toward supplements made from plant-based ingredients and free from artificial additives. Furthermore, the convenience of e-commerce has transformed the purchasing landscape, allowing consumers to access a wider variety of products and brands easily. Digital marketing and social media platforms play a vital role in shaping consumer preferences and trends, as influencers and health experts promote dietary supplements, further driving demand.

Vitamins and minerals are the most well-known and widely consumed supplements, often considered fundamental for everyday health maintenance. Vitamins like Vitamin D and C, and minerals like iron and calcium, are commonly recommended for their essential roles in bodily functions and disease prevention. Probiotics are also growing in popularity, especially as consumers become more health-conscious and seek out products that promote gut health. Botanicals, such as turmeric and ginger, have gained traction for their anti-inflammatory and antioxidant properties. Calcium and magnesium that promote bone health and metabolic processes; and botanicals, derived from plants, often used for their medicinal properties.

Amino acids and proteins are critical for muscle repair and growth, appealing particularly to athletes and fitness enthusiasts. Probiotics, beneficial bacteria that support gut health, have gained popularity as awareness of digestive health increases. Additionally, the market includes other supplements like enzymes (1 to 1.5 billion dollars), fibers, specialty carbohydrates, omega-3 fatty acids, carotenoids, glucosamine, chondroitin, and polyols, which serve various functions such as improving digestion, reducing inflammation, and supporting joint health.

The global dietary supplements market offers various forms of products to cater to diverse consumer preferences and lifestyles. Tablets are one of the most traditional forms, known for their stability and convenience, making them a popular choice among consumers seeking straightforward supplementation. Capsules, similar to tablets but often easier to swallow, are favored for their quicker dissolution and absorption, appealing to those who prioritize bioavailability. Powdered supplements are increasingly popular, especially among athletes and fitness enthusiasts, as they allow for customizable dosing and can be easily mixed into smoothies or shakes.

Liquid supplements, including tinctures and syrups, are often chosen for their fast absorption and ease of use, particularly among those who have difficulty swallowing pills. Additionally, the market includes soft gels, which are favored for their sleek design and ability to encapsulate oils and fats, and gummies, which have surged in popularity due to their palatable taste and appeal to children and adults alike. Adults constitute the largest segment, often seeking supplements to enhance overall health, support active lifestyles, and address specific concerns such as energy, immunity, and aging. Infants and children represent a growing demographic, with parents increasingly investing in vitamins and minerals to ensure proper growth and development, as well as to support immune health. Pregnant women are another critical segment, as they often require additional nutrients like folic acid, iron, and omega-3 fatty acids to support both their health and fetal development. Additionally, the geriatric population (65+ age) is a significant market segment, with older adults using supplements to manage age-related health issues, such as joint pain, cognitive decline, and bone health. This demographic is particularly drawn to products like calcium, vitamin D, and glucosamine.

Energy and weight management supplements are highly sought after, particularly among fitness enthusiasts and those looking to maintain or lose weight. These products often contain ingredients like caffeine, green tea extract, and various fat-burning compounds designed to enhance metabolism and support physical activity. Bone and joint health supplements are also in high demand, especially among older adults and athletes, with formulations typically including calcium, vitamin D, glucosamine, and chondroitin to promote bone density and alleviate joint discomfort. In recent years, there has been a notable rise in the popularity of products focused on immunity and digestive health, particularly in light of global health concerns.

Consumers are increasingly turning to supplements rich in vitamins C and D, zinc, probiotics, and prebiotics to strengthen their immune responses and support gut health. Additionally, general health supplements encompass a broad category that includes multivitamins, antioxidants, and other formulations aimed at providing comprehensive nutritional support and preventing nutrient deficiencies. Cardiovascular health is another critical application area, with a growing number of consumers seeking supplements containing omega-3 fatty acids, coenzyme Q10, and plant sterols to support heart health and manage cholesterol levels. Furthermore, the market includes a variety of other applications, such as anti-cancer supplements, which often feature antioxidants, herbal extracts, and other compounds believed to have protective properties against cancer. There are also products tailored for diabetic individuals, focusing on maintaining healthy blood sugar levels and overall metabolic health, incorporating ingredients like chromium, cinnamon extract, and alpha-lipoic acid.

North America is leading the global dietary supplements market followed by Asia-Pacific. Asia-pacific is the fastest-growing region among all in the global dietary supplements. The adoption of dietary supplements is at the beginning phase in Middle East & Africa compared to other regions. European regions consumed the highest amount of probiotics in 2023. The US has the highest market share followed by China, Japan and so on. Food supplements are in high demand in countries such as the United Kingdom, France, and Italy. This is due to a growing emphasis on preventing illness or disease rather than focusing on the absence of disease. The growing popularity of organic and herbal items is also helping to increase the industry.

The children and teenagers like to eat the gummies and soft gel forms. The majority of the dietary supplements are consumed by adult yet certain individual needs them, especially including to protect against birth defects, women who may get pregnant should ingest 400 mg of folate each day, either through food or supplements. Folate is a B-vitamin that is required for the production of genetic elements such as DNA. If you're a vegan, have food allergies or lactose intolerance, or have trouble digesting or absorbing nutrients, dietary supplements may be beneficial to you.

COVID-19 Impact

The COVID-19 pandemic has impacted the dietary supplements market as the lockdown restriction and lack of transportation disturbed the y-o-y growth. Though the immunity boosting, digestive health-related and vitamin C, vitamin D, zinc etc, vitamins & minerals demand was high during the pandemic. On the other hand, the upsurge in the demand for supplements after the COVID-19 has risen. So, the immunity providing food and nutrition demand leads to the manufacturing of dietary supplements.

Major Companies present in the market

Herbalife Nutrition, AMWAY Corp., Bayer AG, Pfizer Inc., GlaxoSmithKline plc., Abbott Laboratories, Glanbiaplc, Archer Daniels Midland Company, Nu Skin Enterprises, Inc., Bionovainc,., Ayanda GmbH, Arkopharma Laboratories Company Limited, The Bountiful Company.

Considered in this report

• Geography: Global
• Historic Year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report

• Global Dietary Supplements Market with its value and forecast along with its segments
• Region & country wise Dietary Supplements market analysis
• Application wiseDietary Supplements distribution
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Regions covered in the report

• North America (USA, Canada, Mexico)
• Europe (Germany, UK, France, Italy, Spain, Russia)
• Asia-Pacific (China, Japan, India, Australia, South Korea)
• Latin America (Brazil, Argentina, Columbia)
• Middle-East & Africa (UAE, Saudi Arabia, South Africa)

Based on type of dietary supplements in the report

• Vitamins
• Minerals
• Botanical/herb supplements
• Amino acid & proteins
• Probiotics

Based on formulation type of dietary supplements in the report

• Tablets
• Capsules
• Powder
• Liquid

Based on end user of dietary supplements in the report

• Adults
• Infant/Children
• Pregnant women

Based on application type in the report

• Energy & weight management
• Bone & joint health
• Immunity & digestive health
• General health
• Cardiac health

Based on distribution channel type in the report

• Pharmacies & Drug stores
• Supermarkets & Hypermarkets
• Online retails

The approach of the report

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases.

After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to pharmaceutical industry, food & beverage industry, cosmetic industry, nutrition industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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