Wi-Fi as a Service Market Report 2025

This Wi-Fi as a Service report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The wi-fi as a service market size has grown rapidly in recent years. It will grow from $6.57 billion in 2024 to $7.34 billion in 2025 at a compound annual growth rate (CAGR) of 11.8%. The growth in the historic period can be attributed to cost efficiency and resource optimization, scalability for growing healthcare needs, regulatory compliance, focus on patient-centric care, faster implementation and time-to-value.

The wi-fi as a service market size is expected to see rapid growth in the next few years. It will grow to $15.01 billion in 2029 at a compound annual growth rate (CAGR) of 19.6%. The growth in the forecast period can be attributed to personalized medicine initiatives, continuous compliance management, enhanced user experience and interface, population health analytics, focus on mental health support, enhanced data governance and ethics. Major trends in the forecast period include shift to cloud-managed Wi-Fi, rise of software-defined networking (sdn) for Wi-Fi, integration with iot devices, ai and analytics for network optimization, edge computing integration.

The WiFi as a Service market is anticipated to experience significant growth, primarily driven by the increasing adoption and deployment of WiFi systems. This surge in WiFi system adoption is attributed to the cost reduction, heightened efficiency, improved access, availability, flexibility, and convenience benefits associated with WiFi systems. As organizations increasingly embrace WiFi systems, the demand for WiFi as a service naturally follows suit. An insightful report by the Wireless Broadband Alliance (WBA) has predicted a widespread adoption of Wi-Fi 6 by 2022, with 83% of organizations expressing interest in its adoption. Consequently, the growing adoption and deployment of WiFi systems are set to propel the growth of the WiFi as a Service market.

The WiFi as a Service market is expected to witness growth due to the increased adoption of smartphones. The term 'adoption of smartphones' refers to the rising usage of smartphones by individuals and organizations worldwide. WiFi as a service for smartphones plays a pivotal role in delivering faster internet speeds, cost-effectiveness, extended battery life, personal hotspots, and managed WiFi services. In February 2023, Uswitch Limited reported that starting in 2022, the UK witnessed 71. 8 million mobile connections, marking a 3. 8% increase over 2021. With an anticipated UK population of 68. 3 million by 2025, it is projected that 95% (approximately 65 million individuals) will own a smartphone. Consequently, the growing penetration of smartphones is a driving force behind the expansion of the semiconductor and other electronic components market.

Major companies in the Wi-Fi as a Service market are concentrating on developing tri-band Wi-Fi 7 gateways to enhance network performance, deliver faster data speeds, and improve connectivity for multiple devices. Tri-band Wi-Fi 7 gateways are networking devices that operate on three separate frequency bands for wireless communication, typically consisting of one 2.4 GHz band and two 5 GHz or 6 GHz bands. These devices support TR-369 for management and are designed based on open industry standards, ensuring compatibility with a variety of devices and services. For example, in October 2024, Nokia Oyj, an Indian telecommunications company, launched the Beacon 19, a new Wi-Fi 7 gateway aimed at improving home connectivity through high-capacity mesh networking. The Beacon 19 functions on three frequency bands, enabling it to provide a maximum Wi-Fi capacity of up to 19 Gbps, which is more than three times faster than Wi-Fi 6 devices. The device also supports TR-369 for management and is built on open industry standards, ensuring it is compatible with various devices and services.

Major companies in the WiFi as a Service market are strategically focusing on introducing advanced Fixed Wireless Access (FWA) offerings to stay competitive. Advanced FWA offerings represent the latest generation of wireless home internet services that deliver high-speed broadband connections using the 4G and 5G radio spectrums. In August 2023, Bharti Airtel launched Airtel Xstream AirFiber, its FWA offering, on 5G for consumers in India. This solution addresses last-mile connectivity challenges in both rural and urban areas and offers extensive indoor coverage with built-in Wi-Fi 6, supporting simultaneous connections to up to 64 devices.

In January 2024, The Access Group, a UK-based software company, acquired Wireless Social Limited for an undisclosed amount. This acquisition is intended to strengthen The Access Group's technology portfolio by offering deeper customer insights and personalized marketing strategies, thereby enhancing guest experiences in the hospitality sector. Wireless Social Limited is a UK-based provider of guest Wi-Fi solutions tailored specifically for the hospitality industry.

Major companies operating in the Wi-Fi as a service market include Arista Networks Inc., Hewlett Packard Enterprise Company LP, Cisco Systems Inc., ViaSat Inc., Extreme Networks Inc., Commscope Inc., Aerohive Networks, Inc, Mojo Networks, Inc., Fortinet, Inc., Huawei Technologies Co. Ltd., Ubiquiti Inc., Mist Systems, Cambium Networks Corporation, ADTRAN, Inc., D-Link Corporation, EnGenius Technologies, Inc., Firetide, Inc., Motorola Solutions, Inc., NETGEAR, Inc., Proxim Wireless Corporation, Redline Communications Group Inc., Siemens AG, SonicWall Inc., WatchGuard Technologies Inc., Zebra Technologies Corporation, Zyxel Communications Corporation, Nokia Corporation, Allied Telesis, Inc., Avaya Inc., Brocade Communications Systems, Inc., Dell Technologies Inc.

North America was the largest region in the WiFi as a service market in 2024. The regions covered in the wifi as a service market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the wifi as a service market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.

WiFi as a service refers to a subscription-based offering that integrates three crucial components such as software, infrastructure, and managed services. This service is employed to reduce costs, enhance security, and leverage the expertise of external IT teams.

The primary components of WiFi as a service include professional services and managed services. Professional services are project-based and address specific issues or challenges associated with WiFi as a service solutions. These services are more on-demand in nature than managed services and are deployed in both indoor and outdoor locations. Large enterprises and small to medium enterprises across various industries, including telecom and IT, BFSI, education, healthcare, hospitality, transportation, retail, among others, utilize these services.

The WiFi as a service market research report is one of a series of new reports that provides WiFi as a service market statistics, including WiFi as a service industry global market size, regional shares, competitors with a WiFi as a service market share, detailed WiFi as a service market segments, market trends and opportunities, and any further data you may need to thrive in the WiFi as a service industry. This WiFi as a service market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The WiFi as a service market includes revenues earned by entities by providing centralized network administration services, real-time visibility, business intelligence choices, customizable captive portals, location services, and reporting. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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