Intelligent Cockpit Design Trend Research Report, 2024-2025

Cockpit design trend research: user-defined product function, and flexible cockpit space design

Intelligent cockpit is the most directly perceived part in human-vehicle interaction, and also centrally embodies the attributes of the travel space. For OEMs, how to create branded intelligent cockpit attributes which are personalized and differentiated has become a competitive edge.

Intelligent cockpit design trend: users can customize product function combinations

In the light of the people-oriented user experience design for intelligent cockpits, personalized intelligent cockpits have become a major development trend. In addition to the basic personalized custom settings such as IVI system and buttons, multiple in-car scenes can now be personalized and customized using software architecture, and even custom settings for vehicle model status are available.

Li Auto Task Master” - Customized product function combinations

'Li Auto Task Master' is similar to the custom shortcut command in mobile phones. It enables users to freely define function combinations as needed to realize the linkage of functions in more than ten different fields in the car, and finally satisfies their personalized needs in a specific scenario with one click. It allows for customization of product function combinations, and linkage of functions in more than ten fields such as seating, driving, and lighting. Examples of task combination modes include: commuting, extremely fast cooling, cinema mode, and forgotten mobile phone prompt when charging. In addition, Li ONE car fans can share task combinations with each other.

Automatic task creation: When all 'if' conditions are met, the 'execute' task action can be automatically triggered. For example: 'If' the preconditions of the commuting task are met, the car will 'execute' the 'commuting mode'.

Manual task creation: Manual tasks do not require 'if' conditions, but just add the 'execute' action. Users can run this task by clicking the “run” button on the task card or by voice, for example, click the “run” button on the extremely fast cooling task card to execute the corresponding task functions in sequence.

Sharing creation: By adding other car friends' task combination sharing codes, users can build a task template.

Xiaomi Auto’s 'Master-defined Mode'

Xiaomi SU7 has multiple custom settings, for example, custom scroll wheel setting for the steering wheel, three custom slots in the middle of the DOCK bar at the bottom of the center console, the resident cards on the interface that support arrangement in order and customization of the car-home interconnection function, and driver's seat entry/exit customization. In addition, Xiaomi cars also feature the Master-defined driving mode, which is set for users who pursue extreme driving experience. Yet when using it for the first time, the system will force users to study the safety manual and receive driving safety training to ensure that they fully understand the performance features and safety precautions of the car.

Intelligent cockpit design trend: Flexible cockpit space design for multi-scene layout

Under the scene integration design concept, combined with diverse seats which are rotatable, foldable and extendable, and flexible center console configurations, the demand for diverse cockpit space layout is increasing, with the co-pilot seat and the rear space transformed into a flat bed. There is increasing demand for versatile cockpit space.

The cockpit of Zeekr MIX launched in November 2024 uses stepless electric adjustable rotating seats and nearly 2-meter shared slide rails for the front and rear rows to create 9+N versatile space scene modes and achieve true full cockpit intelligence. For example, in the gathering mode, the front seats rotate 180 degrees to enable four people to sit face to face, coupled with the expandable table board, making the cockpit become a 'mobile dining room'. Zeekr will also create more scene modes together with users and continue expansion and upgrade via OTA updates.

IM LS7 is equipped with a zero-gravity floating seat on the right rear side. With the 90° full horizontal folding function of the co-pilot seat, LS7 defines two modes:

1. Zero-gravity floating mode: the co-pilot seat is fully horizontally folded forward, and the rear row is adjusted to a 121° zero-gravity angle;

2. Comfortable lying mode: the co-pilot seat is fully horizontally folded to become a footstool, and the rear row is adjusted to a 155° large lying angle.

Intelligent cockpit design trend: intelligent hardware scene linkage design

In the process of ecosystem expansion, OEMs start with phone-IVI integration.

As cross-terminal integration technology iterates, watches, cameras, tablet PCs, and even drones, smart home appliances and seats have begun to be connected with cars, and the 'people-car-home all-ecosystem' integration claimed by OEMs has been made. Seen from the current layout of suppliers, Huawei and Xiaomi can support the integration of multiple intelligent terminals such as mobile phones, cars, wearable devices, tablet PCs, computers, smart home appliances, and will be the first to realize all-ecosystem integration.

In February 2024, Xiaomi officially released Xiaomi Pad 6S Pro at the new product launch conference themed Human X Car X Home All Your Needs in One Smart Ecosystem. The pad can be connected to the native IVI system and supports more than 30 car control functions.

External devices: Xiaomi 6S Pro (priced at 3,299 yuan), Apple iPad

Applied model: Xiaomi SU7

Function: Support linkage of five screens in the car, including HUD, cluster screen, center console screen and rear screen. The rear screen allows users to adjust the front passenger seat and air conditioner independently, select the navigation destination and route plan, and add waypoints at any time; the rear screen can be linked to all other screens in the car when playing music; the center console screen helps the rear screen user to select movies.

Interconnection mode: after being mounted via the reserved pin expansion interface behind the front seat, the tablet will be connected with in-car Wi-Fi and the tablet control interface will be automatically waked up. (The seat back tablet bracket set is 399 yuan).