The global app test automation market was valued at USD 25.4 billion in 2024 and is projected to reach USD 216.6 billion by 2037, expanding a CAGR of 17.2% from 2025 to 2037. By 2025, the market is expected to achieve a valuation of USD 32.2 billion owing to growing demand for swift application delivery and reduced time-to-market. The proliferation of DevOps practices and Agile methodologies has further emphasized the need for automated testing solutions.
Table of Contents
1. Introduction
1.1. Study Objective
1.2. Scope of the report
1.3. Market Taxonomy
1.2. Scope of the report
1.3. Market Taxonomy
2. Study Assumptions and Abbreviations
2.1. Research Methodology
2.2. Secondary Research
2.3. Primary Research
2.4. SPSS Approach
2.5. Data Triangulation
2.2. Secondary Research
2.3. Primary Research
2.4. SPSS Approach
2.5. Data Triangulation
4. Global Industry Overview Market Overview
4.1. Market Overview
4.2. Regional Synopsis
4.3. Industry Supply Chain Analysis
4.4. DROTs
4.4.1. Driver
4.4.2. Restraint
4.4.3. Opportunities
4.4.4. Trends
4.5. Government Regulation: How they would Aid the Business?
4.6. Competitive Landscape
4.6.1. BrowserStack
4.6.2. Cigniti Technologies Limited
4.6.3. Invensis Technologies Pvt Ltd
4.6.4. KEYSIGHT TECHNOLOGIES, INC.
4.6.5. Open Text Corporation
4.6.6. Parasoft Corporation
4.6.7. QA Mentor, Inc.
4.6.8. Ranorex GmbH
4.6.9. Sauce Labs Inc.
4.6.10. SmartBear Software
4.7. Technology Analysis
4.8. Price Benchmarking
4.9. Discount Structure
4.10. Analysis on App Test Automation Tools
4.11. End-User Overview
4.12. Recent News and Development
4.13. Industry Risk Assessment
4.2. Regional Synopsis
4.3. Industry Supply Chain Analysis
4.4. DROTs
4.4.1. Driver
4.4.2. Restraint
4.4.3. Opportunities
4.4.4. Trends
4.5. Government Regulation: How they would Aid the Business?
4.6. Competitive Landscape
4.6.1. BrowserStack
4.6.2. Cigniti Technologies Limited
4.6.3. Invensis Technologies Pvt Ltd
4.6.4. KEYSIGHT TECHNOLOGIES, INC.
4.6.5. Open Text Corporation
4.6.6. Parasoft Corporation
4.6.7. QA Mentor, Inc.
4.6.8. Ranorex GmbH
4.6.9. Sauce Labs Inc.
4.6.10. SmartBear Software
4.7. Technology Analysis
4.8. Price Benchmarking
4.9. Discount Structure
4.10. Analysis on App Test Automation Tools
4.11. End-User Overview
4.12. Recent News and Development
4.13. Industry Risk Assessment
5. Global Outlook and Projections
5.1. Global Overview
5.1.1. Market Value (USD Million), Current and Future Projections, 2024-2037
5.1.2. Increment $ Opportunity Assessment, 2024-2037
5.1.3. Year-on-Year Growth Forecast (%)
5.2. Global Segmentation (USD Million), 2024-2037, By
5.2.1. Test Type, Value (USD Million)
5.2.1.1. Static Testing
5.2.1.2. Dynamic Testing
5.2.1.2.1. Functional Testing
5.2.1.2.1.1. E2E Testing
5.2.1.2.1.2. Others
5.2.1.2.2. Non-Functional Testing
5.2.1.2.2.1. API Testing
5.2.1.2.2.2. Others
5.2.2. Deployment, Value (USD Million)
5.2.2.1. On-premises
5.2.2.2. Cloud
5.2.3. Organization Size, Value (USD Million)
5.2.3.1. Small & Medium Enterprise
5.2.3.2. Large Enterprise
5.2.4. End user, Value (USD Million)
5.2.4.1. IT & Telecommunication
5.2.4.2. Healthcare
5.2.4.3. Transportation & Logistics
5.2.4.4. Retail
5.2.4.5. BFSI
5.2.4.6. Others
5.2.5. Regional Synopsis (USD Million), 2024-2037
5.2.5.1. North America, Value (USD Million)
5.2.5.2. Europe, Value (USD Million)
5.2.5.3. Asia Pacific, Value (USD Million)
5.2.5.4. Latin America, Value (USD Million)
5.2.5.5. Middle East and Africa, Value (USD Million)
5.1.1. Market Value (USD Million), Current and Future Projections, 2024-2037
5.1.2. Increment $ Opportunity Assessment, 2024-2037
5.1.3. Year-on-Year Growth Forecast (%)
5.2. Global Segmentation (USD Million), 2024-2037, By
5.2.1. Test Type, Value (USD Million)
5.2.1.1. Static Testing
5.2.1.2. Dynamic Testing
5.2.1.2.1. Functional Testing
5.2.1.2.1.1. E2E Testing
5.2.1.2.1.2. Others
5.2.1.2.2. Non-Functional Testing
5.2.1.2.2.1. API Testing
5.2.1.2.2.2. Others
5.2.2. Deployment, Value (USD Million)
5.2.2.1. On-premises
5.2.2.2. Cloud
5.2.3. Organization Size, Value (USD Million)
5.2.3.1. Small & Medium Enterprise
5.2.3.2. Large Enterprise
5.2.4. End user, Value (USD Million)
5.2.4.1. IT & Telecommunication
5.2.4.2. Healthcare
5.2.4.3. Transportation & Logistics
5.2.4.4. Retail
5.2.4.5. BFSI
5.2.4.6. Others
5.2.5. Regional Synopsis (USD Million), 2024-2037
5.2.5.1. North America, Value (USD Million)
5.2.5.2. Europe, Value (USD Million)
5.2.5.3. Asia Pacific, Value (USD Million)
5.2.5.4. Latin America, Value (USD Million)
5.2.5.5. Middle East and Africa, Value (USD Million)
6. North America Market
6.1. Overview
6.1.1. Market Value (USD Million), Current and Future Projections, 2024-2037
6.1.2. Increment $ Opportunity Assessment, 2024-2037
6.1.3. Year-on-Year Growth Forecast (%)
6.2. Segmentation (USD Million), 2024-2037, By
6.2.1. Test Type, Value (USD Million)
6.2.1.1. Static Testing
6.2.1.2. Dynamic Testing
6.2.1.2.1. Functional Testing
6.2.1.2.1.1. E2E Testing
6.2.1.2.1.2. Others
6.2.1.2.2. Non-Functional Testing
6.2.1.2.2.1. API Testing
6.2.1.2.2.2. Others
6.2.2. Deployment, Value (USD Million)
6.2.2.1. On-premises
6.2.2.2. Cloud
6.2.3. Organization Size, Value (USD Million)
6.2.3.1. Small & Medium Enterprise
6.2.3.2. Large Enterprise
6.2.4. End user, Value (USD Million)
6.2.4.1. IT & Telecommunication
6.2.4.2. Healthcare
6.2.4.3. Transportation & Logistics
6.2.4.4. Retail
6.2.4.5. BFSI
6.2.4.6. Others
6.2.5. Country Level Analysis, Value (USD Million)
6.2.5.1. U.S.
6.2.5.2. Canada
6.1.1. Market Value (USD Million), Current and Future Projections, 2024-2037
6.1.2. Increment $ Opportunity Assessment, 2024-2037
6.1.3. Year-on-Year Growth Forecast (%)
6.2. Segmentation (USD Million), 2024-2037, By
6.2.1. Test Type, Value (USD Million)
6.2.1.1. Static Testing
6.2.1.2. Dynamic Testing
6.2.1.2.1. Functional Testing
6.2.1.2.1.1. E2E Testing
6.2.1.2.1.2. Others
6.2.1.2.2. Non-Functional Testing
6.2.1.2.2.1. API Testing
6.2.1.2.2.2. Others
6.2.2. Deployment, Value (USD Million)
6.2.2.1. On-premises
6.2.2.2. Cloud
6.2.3. Organization Size, Value (USD Million)
6.2.3.1. Small & Medium Enterprise
6.2.3.2. Large Enterprise
6.2.4. End user, Value (USD Million)
6.2.4.1. IT & Telecommunication
6.2.4.2. Healthcare
6.2.4.3. Transportation & Logistics
6.2.4.4. Retail
6.2.4.5. BFSI
6.2.4.6. Others
6.2.5. Country Level Analysis, Value (USD Million)
6.2.5.1. U.S.
6.2.5.2. Canada
7. Europe Market
7.1. Overview
7.1.1. Market Value (USD Million), Current and Future Projections, 2024-2037
7.1.2. Increment $ Opportunity Assessment, 2024-2037
7.1.3. Year-on-Year Growth Forecast (%)
7.2. Segmentation (USD Million), 2024-2037, By
7.2.1. Test Type, Value (USD Million)
7.2.1.1. Static Testing
7.2.1.2. Dynamic Testing
7.2.1.2.1. Functional Testing
7.2.1.2.1.1. E2E Testing
7.2.1.2.1.2. Others
7.2.1.2.2. Non-Functional Testing
7.2.1.2.2.1. API Testing
7.2.1.2.2.2. Others
7.2.2. Deployment, Value (USD Million)
7.2.2.1. On-premises
7.2.2.2. Cloud
7.2.3. Organization Size, Value (USD Million)
7.2.3.1. Small & Medium Enterprise
7.2.3.2. Large Enterprise
7.2.4. End user, Value (USD Million)
7.2.4.1. IT & Telecommunication
7.2.4.2. Healthcare
7.2.4.3. Transportation & Logistics
7.2.4.4. Retail
7.2.4.5. BFSI
7.2.4.6. Others
7.2.5. Country Level Analysis, Value (USD Million)
7.2.5.1. UK
7.2.5.2. Germany
7.2.5.3. France
7.2.5.4. Italy
7.2.5.5. Spain
7.2.5.6. NORDIC
7.2.5.7. Russia
7.2.5.8. Rest of Europe
7.1.1. Market Value (USD Million), Current and Future Projections, 2024-2037
7.1.2. Increment $ Opportunity Assessment, 2024-2037
7.1.3. Year-on-Year Growth Forecast (%)
7.2. Segmentation (USD Million), 2024-2037, By
7.2.1. Test Type, Value (USD Million)
7.2.1.1. Static Testing
7.2.1.2. Dynamic Testing
7.2.1.2.1. Functional Testing
7.2.1.2.1.1. E2E Testing
7.2.1.2.1.2. Others
7.2.1.2.2. Non-Functional Testing
7.2.1.2.2.1. API Testing
7.2.1.2.2.2. Others
7.2.2. Deployment, Value (USD Million)
7.2.2.1. On-premises
7.2.2.2. Cloud
7.2.3. Organization Size, Value (USD Million)
7.2.3.1. Small & Medium Enterprise
7.2.3.2. Large Enterprise
7.2.4. End user, Value (USD Million)
7.2.4.1. IT & Telecommunication
7.2.4.2. Healthcare
7.2.4.3. Transportation & Logistics
7.2.4.4. Retail
7.2.4.5. BFSI
7.2.4.6. Others
7.2.5. Country Level Analysis, Value (USD Million)
7.2.5.1. UK
7.2.5.2. Germany
7.2.5.3. France
7.2.5.4. Italy
7.2.5.5. Spain
7.2.5.6. NORDIC
7.2.5.7. Russia
7.2.5.8. Rest of Europe
8. Asia Pacific Market
8.1. Overview
8.1.1. Market Value (USD Million), Current and Future Projections, 2024-2037
8.1.2. Increment $ Opportunity Assessment, 2024-2037
8.1.3. Year-on-Year Growth Forecast (%)
8.2. Segmentation (USD Million), 2024-2037, By
8.2.1. Test Type, Value (USD Million)
8.2.1.1. Static Testing
8.2.1.2. Dynamic Testing
8.2.1.2.1. Functional Testing
8.2.1.2.1.1. E2E Testing
8.2.1.2.1.2. Others
8.2.1.2.2. Non-Functional Testing
8.2.1.2.2.1. API Testing
8.2.1.2.2.2. Others
8.2.2. Deployment, Value (USD Million)
8.2.2.1. On-premises
8.2.2.2. Cloud
8.2.3. Organization Size, Value (USD Million)
8.2.3.1. Small & Medium Enterprise
8.2.3.2. Large Enterprise
8.2.4. End user, Value (USD Million)
8.2.4.1. IT & Telecommunication
8.2.4.2. Healthcare
8.2.4.3. Transportation & Logistics
8.2.4.4. Retail
8.2.4.5. BFSI
8.2.4.6. Others
8.2.5. Country Level Analysis, Value (USD Million)
8.2.5.1. China
8.2.5.2. Japan
8.2.5.3. India
8.2.5.4. Australia
8.2.5.5. South Korea
8.2.5.6. Vietnam
8.2.5.7. Thailand
8.2.5.8. Singapore
8.2.5.9. Malaysia
8.2.5.10. Rest of Asia Pacific
8.1.1. Market Value (USD Million), Current and Future Projections, 2024-2037
8.1.2. Increment $ Opportunity Assessment, 2024-2037
8.1.3. Year-on-Year Growth Forecast (%)
8.2. Segmentation (USD Million), 2024-2037, By
8.2.1. Test Type, Value (USD Million)
8.2.1.1. Static Testing
8.2.1.2. Dynamic Testing
8.2.1.2.1. Functional Testing
8.2.1.2.1.1. E2E Testing
8.2.1.2.1.2. Others
8.2.1.2.2. Non-Functional Testing
8.2.1.2.2.1. API Testing
8.2.1.2.2.2. Others
8.2.2. Deployment, Value (USD Million)
8.2.2.1. On-premises
8.2.2.2. Cloud
8.2.3. Organization Size, Value (USD Million)
8.2.3.1. Small & Medium Enterprise
8.2.3.2. Large Enterprise
8.2.4. End user, Value (USD Million)
8.2.4.1. IT & Telecommunication
8.2.4.2. Healthcare
8.2.4.3. Transportation & Logistics
8.2.4.4. Retail
8.2.4.5. BFSI
8.2.4.6. Others
8.2.5. Country Level Analysis, Value (USD Million)
8.2.5.1. China
8.2.5.2. Japan
8.2.5.3. India
8.2.5.4. Australia
8.2.5.5. South Korea
8.2.5.6. Vietnam
8.2.5.7. Thailand
8.2.5.8. Singapore
8.2.5.9. Malaysia
8.2.5.10. Rest of Asia Pacific
9. Latin America Market
9.1. Global Overview
9.1.1. Market Value (USD Million), Current and Future Projections, 2024-2037
9.1.2. Increment $ Opportunity Assessment, 2024-2037
9.1.3. Year-on-Year Growth Forecast (%)
9.2. Global Segmentation (USD Million), By
9.2.1. Test Type, Value (USD Million)
9.2.1.1. Static Testing
9.2.1.2. Dynamic Testing
9.2.1.2.1. Functional Testing
9.2.1.2.1.1. E2E Testing
9.2.1.2.1.2. Others
9.2.1.2.2. Non-Functional Testing
9.2.1.2.2.1. API Testing
9.2.1.2.2.2. Others
9.2.2. Deployment, Value (USD Million)
9.2.2.1. On-premises
9.2.2.2. Cloud
9.2.3. Organization Size, Value (USD Million)
9.2.3.1. Small & Medium Enterprise
9.2.3.2. Large Enterprise
9.2.4. End user, Value (USD Million)
9.2.4.1. IT & Telecommunication
9.2.4.2. Healthcare
9.2.4.3. Transportation & Logistics
9.2.4.4. Retail
9.2.4.5. BFSI
9.2.4.6. Others
9.2.5. Country Level Analysis, Value (USD Million)
9.2.5.1. Brazil
9.2.5.2. Argentina
9.2.5.3. Mexico
9.2.5.4. Rest of Latin America
9.1.1. Market Value (USD Million), Current and Future Projections, 2024-2037
9.1.2. Increment $ Opportunity Assessment, 2024-2037
9.1.3. Year-on-Year Growth Forecast (%)
9.2. Global Segmentation (USD Million), By
9.2.1. Test Type, Value (USD Million)
9.2.1.1. Static Testing
9.2.1.2. Dynamic Testing
9.2.1.2.1. Functional Testing
9.2.1.2.1.1. E2E Testing
9.2.1.2.1.2. Others
9.2.1.2.2. Non-Functional Testing
9.2.1.2.2.1. API Testing
9.2.1.2.2.2. Others
9.2.2. Deployment, Value (USD Million)
9.2.2.1. On-premises
9.2.2.2. Cloud
9.2.3. Organization Size, Value (USD Million)
9.2.3.1. Small & Medium Enterprise
9.2.3.2. Large Enterprise
9.2.4. End user, Value (USD Million)
9.2.4.1. IT & Telecommunication
9.2.4.2. Healthcare
9.2.4.3. Transportation & Logistics
9.2.4.4. Retail
9.2.4.5. BFSI
9.2.4.6. Others
9.2.5. Country Level Analysis, Value (USD Million)
9.2.5.1. Brazil
9.2.5.2. Argentina
9.2.5.3. Mexico
9.2.5.4. Rest of Latin America
10. Middle East & Africa Market
10.1. Global Overview
10.1.1. Market Value (USD Million), Current and Future Projections, 2024-2037
10.1.2. Increment $ Opportunity Assessment, 2024-2037
10.1.3. Year-on-Year Growth Forecast (%)
10.2. Global Segmentation (USD Million), By
10.2.1. Test Type, Value (USD Million)
10.2.1.1. Static Testing
10.2.1.2. Dynamic Testing
10.2.1.2.1. Functional Testing
10.2.1.2.1.1. E2E Testing
10.2.1.2.1.2. Others
10.2.1.2.2. Non-Functional Testing
10.2.1.2.2.1. API Testing
10.2.1.2.2.2. Others
10.2.2. Deployment, Value (USD Million)
10.2.2.1. On-premises
10.2.2.2. Cloud
10.2.3. Organization Size, Value (USD Million)
10.2.3.1. Small & Medium Enterprise
10.2.3.2. Large Enterprise
10.2.4. End user, Value (USD Million)
10.2.4.1. IT & Telecommunication
10.2.4.2. Healthcare
10.2.4.3. Transportation & Logistics
10.2.4.4. Retail
10.2.4.5. BFSI
10.2.4.6. Others
10.2.5. Country Level Analysis, Value (USD Million)
10.2.5.1. GCC
10.2.5.2. Israel
10.2.5.3. South Africa
10.2.5.4. Rest of Middle East & Africa
10.1.1. Market Value (USD Million), Current and Future Projections, 2024-2037
10.1.2. Increment $ Opportunity Assessment, 2024-2037
10.1.3. Year-on-Year Growth Forecast (%)
10.2. Global Segmentation (USD Million), By
10.2.1. Test Type, Value (USD Million)
10.2.1.1. Static Testing
10.2.1.2. Dynamic Testing
10.2.1.2.1. Functional Testing
10.2.1.2.1.1. E2E Testing
10.2.1.2.1.2. Others
10.2.1.2.2. Non-Functional Testing
10.2.1.2.2.1. API Testing
10.2.1.2.2.2. Others
10.2.2. Deployment, Value (USD Million)
10.2.2.1. On-premises
10.2.2.2. Cloud
10.2.3. Organization Size, Value (USD Million)
10.2.3.1. Small & Medium Enterprise
10.2.3.2. Large Enterprise
10.2.4. End user, Value (USD Million)
10.2.4.1. IT & Telecommunication
10.2.4.2. Healthcare
10.2.4.3. Transportation & Logistics
10.2.4.4. Retail
10.2.4.5. BFSI
10.2.4.6. Others
10.2.5. Country Level Analysis, Value (USD Million)
10.2.5.1. GCC
10.2.5.2. Israel
10.2.5.3. South Africa
10.2.5.4. Rest of Middle East & Africa
11. Global Economic Scenario
11.1. World Economic Outlook
12. About the Publisher
12.1. Global Clientele
12.2. We Serve Clients Across World
12.2. We Serve Clients Across World
Companies Mentioned
- BrowserStack
- Cigniti Technologies Limited
- Invensis Technologies Pvt Ltd
- KEYSIGHT TECHNOLOGIES Inc.
- Open Text Corporation
- Parasoft Corporation
- QA Mentor Inc.
- Ranorex GmbH
- Sauce Labs Inc.
- SmartBear Software
- Tricentis.
