By creating a comprehensive business case, organisations can ensure that projects are well-conceived, justified, and planned; ultimately increasing the likelihood of successful outcomes and sustainable value creation.
By honing your writing skills, you will create documents that present a comprehensive analysis and justification for a proposed business initiative, project or investment.
By giving decision-makers a clear understanding of a proposed initiative within a well-conceived business case, they will have all the details of the opportunity proposed, including:
- the potential benefits
- costs involved
- possible risks and how to mitigate against them
- feasibility assessments
A clear, well written document is a vital step in justifying a project and facilitates informed decision-making. It is a means of presenting a proposed initiative in the best light, demonstrating how it will add value to the organisation and help to prioritise investment.
During this half-day course, the expert trainer will cover best practise in writing business cases, cover what to include in your rationale and explain how to put them to best use to give you a greater chance of proposing a successful business initiative.
Benefits of attending
By attending this course you will:
- Understand the purpose and use of business cases
- Learn what should be included in a clearly written rationale
- Get to grips with the skills for writing compelling business cases
- Improve your communication and stakeholder management skills
- Achieve the outcomes you require for your project
Certifications:
- CPD: 3 hours for your records
- Certificate of completion
Agenda
Understanding the purpose and benefits of businesses cases
- Purpose and usage
- Common context and content
- Making the content compelling
- Strategic alignment
- Scenario analysis
Business cases in practice: implementation and evaluation
- Implementation plans
- Measurement issues, including common KPIs and costs to the business
- Stakeholder management, communication and persuasion
Summary and final questions
Speakers
Helene Russell,
The Knowledge BusinessFounder of The Knowledge Business, is a UK solicitor (non-practising) and specialist in Knowledge, Learning and Innovation. After 8 years in practice, primarily in clinical negligence litigation defence, she has worked as a self-employed knowledge management consultant for 13 years. Hélène specialises in practical tools to improve the efficiency and profitability of real-life law firms.
Hélène has extensive experience in business strategy, project management and teaching leadership skills. She runs a popular 'KM Strategy + coaching' course in UK and has written short form and lengthy strategies for a variety of law firms, as well, of course, as writing her own business’s strategy. Hélène has spoken at various events, including Ark’s KM Legal, Lexpo-18, for UWE, St Andrew’s University, BLS and Allice, and chaired international conferences.
She runs a global online KM training and networking group and is a core committee member organising the annual UK Knowledge Mobilisation Conference and
Chair of CILIP’s Knowledge and Information Management Special Interest Group. Hélène has an executive MBA with distinction (which included a strategy module), and she is the sole author of two textbooks, contributor to five of Ark’s multi-author books and is currently contracted to Facet Publishing to write a handbook on KM Strategy.
Who Should Attend
This course has been specially designed for:
- Senior business executives and managers
- Business development managers
- Project managers
- In-house and private practice lawyers
- Heads of legal teams
This course works well alongside the change management, project management and process management workshops.
