This report describes and explains the fan engagement market and covers 2019-2024, termed the historic period, and 2024-2029, 2034F termed the forecast period. The report evaluates the market across each region and for the major economies within each region.
The global fan engagement market reached a value of nearly $6.68 billion in 2024, having grown at a compound annual growth rate (CAGR) of 8.83% since 2019. The market is expected to grow from $6.68 billion in 2024 to $17.54 billion in 2029 at a rate of 21.29%. The market is then expected to grow at a CAGR of 20.57% from 2029 and reach $44.71 billion in 2034.
Growth in the historic period resulted from high spending on sports sponsorships, increasing social media influencers, rise in disposable income and rise in sports betting. Factors that negatively affected growth in the historic period were economic uncertainties or downturns.
Going forward, government support, rise of e-sports, increasing popularity of sports and strong economic growth in emerging markets will drive the growth. Factor that could hinder the growth of the fan engagement market in the future supply chain disruptions.
The global fan engagement market is fairly fragmented, with a large number of players operating in the market. The top ten competitors in the market made up 16.94% of the total market in 2023. Meta Platforms Inc. (Facebook) was the largest competitor with a 2.41% share of the market, followed by Samsung Electronics Co., Ltd. with 2.36%, Oracle Corporation with 2.14%, SAP SE with 1.84%, Intel Corporation with 1.59%, Cisco Systems, Inc. with 1.43%, International Business Machines Corporation with 1.43%, Microsoft Corporation with 1.41%, Salesforce Inc. with 1.18% and Genius Sports Limited with 1.16%.
The fan engagement market is segmented by engagement type into personalized messages, live video calls, master classes and other engagement types. The personalized messages market was the largest segment of the fan engagement market segmented by engagement type, accounting for 35.25% or $2.35 billion of the total in 2024. Going forward, the live video calls segment is expected to be the fastest growing segment in the fan engagement market segmented by engagement type, at a CAGR of 24.69% during 2024-2029.
The fan engagement market is segmented by user location into tier-1 cities and tier-2-3 cities. The tier-1 cities market was the largest segment of the fan engagement market segmented by user location, accounting for 59.71% or $3.99 billion of the total in 2024. Going forward, the tier-2-3 cities segment is expected to be the fastest growing segment in the fan engagement market segmented by user location, at a CAGR of 24.06% during 2024-2029.
The fan engagement market is segmented by application into entertainment, art, social media personalities, music and other applications. The entertainment market was the largest segment of the fan engagement market segmented by application, accounting for 35.82% or $2.39 billion of the total in 2024. Going forward, the social media personalities segment is expected to be the fastest growing segment in the fan engagement market segmented by application, at a CAGR of 25.32% during 2024-2029.
North America was the largest region in the fan engagement market, accounting for 36.09% or $2.41 billion of the total in 2024. It was followed by Asia-Pacific, Western Europe and then the other regions. Going forward, the fastest-growing regions in the fan engagement market will be Asia-Pacific and Middle East where growth will be at CAGRs of 24.35% and 23.44% respectively. These will be followed by South America and Africa where the markets are expected to grow at CAGRs of 22.04% and 21.12% respectively.
The top opportunities in the fan engagement market segmented by engagement type will arise in the live video calls segment, which will gain $3.98 billion of global annual sales by 2029. The top opportunities in the fan engagement market segmented by user location will arise in the tier-1 cities segment, which will gain $5.63 billion of global annual sales by 2029. The top opportunities in the fan engagement market segmented by application will arise in the entertainment segment, which will gain $4.06 billion of global annual sales by 2029. The fan engagement market size will gain the most in the USA at $2.98 billion.
Market-trend-based strategies for the fan engagement market include revolutionizing fan engagement through advanced technology, innovative tools revolutionizing fan interactions in sports, strengthening fan relationships through engagement standards, revolutionizing fan experience with cutting-edge technology and enhancing fan engagement in esports through blockchain technology.
Player-adopted strategies in the fan engagement market include focus on strategic partnerships and collaboration to enhance fan experience across social media platforms, venue experience powered by digital storytelling, innovative on-track initiatives and technological advancements to enhance fan engagement through immersive experiences and interactive platforms.
To take advantage of the opportunities, the analyst recommends the fan engagement companies to focus on personalizing fan engagement through technology, focus on enhancing personalization with data-driven tools, focus on building stronger fan relationships through structured engagement, focus on enhancing fan experience through immersive and personalized solutions, focus on leveraging blockchain to enhance fan engagement, focus on live video calls for rapid growth, focus on tier-2-3 cities for expedited growth, expand in emerging markets, focus on expanding digital distribution channels, focus on dynamic pricing strategies, focus on targeted digital campaigns, focus on collaborative partnerships for broader reach and focus on social media personalities for rapid growth.
The global fan engagement market reached a value of nearly $6.68 billion in 2024, having grown at a compound annual growth rate (CAGR) of 8.83% since 2019. The market is expected to grow from $6.68 billion in 2024 to $17.54 billion in 2029 at a rate of 21.29%. The market is then expected to grow at a CAGR of 20.57% from 2029 and reach $44.71 billion in 2034.
Growth in the historic period resulted from high spending on sports sponsorships, increasing social media influencers, rise in disposable income and rise in sports betting. Factors that negatively affected growth in the historic period were economic uncertainties or downturns.
Going forward, government support, rise of e-sports, increasing popularity of sports and strong economic growth in emerging markets will drive the growth. Factor that could hinder the growth of the fan engagement market in the future supply chain disruptions.
The global fan engagement market is fairly fragmented, with a large number of players operating in the market. The top ten competitors in the market made up 16.94% of the total market in 2023. Meta Platforms Inc. (Facebook) was the largest competitor with a 2.41% share of the market, followed by Samsung Electronics Co., Ltd. with 2.36%, Oracle Corporation with 2.14%, SAP SE with 1.84%, Intel Corporation with 1.59%, Cisco Systems, Inc. with 1.43%, International Business Machines Corporation with 1.43%, Microsoft Corporation with 1.41%, Salesforce Inc. with 1.18% and Genius Sports Limited with 1.16%.
The fan engagement market is segmented by engagement type into personalized messages, live video calls, master classes and other engagement types. The personalized messages market was the largest segment of the fan engagement market segmented by engagement type, accounting for 35.25% or $2.35 billion of the total in 2024. Going forward, the live video calls segment is expected to be the fastest growing segment in the fan engagement market segmented by engagement type, at a CAGR of 24.69% during 2024-2029.
The fan engagement market is segmented by user location into tier-1 cities and tier-2-3 cities. The tier-1 cities market was the largest segment of the fan engagement market segmented by user location, accounting for 59.71% or $3.99 billion of the total in 2024. Going forward, the tier-2-3 cities segment is expected to be the fastest growing segment in the fan engagement market segmented by user location, at a CAGR of 24.06% during 2024-2029.
The fan engagement market is segmented by application into entertainment, art, social media personalities, music and other applications. The entertainment market was the largest segment of the fan engagement market segmented by application, accounting for 35.82% or $2.39 billion of the total in 2024. Going forward, the social media personalities segment is expected to be the fastest growing segment in the fan engagement market segmented by application, at a CAGR of 25.32% during 2024-2029.
North America was the largest region in the fan engagement market, accounting for 36.09% or $2.41 billion of the total in 2024. It was followed by Asia-Pacific, Western Europe and then the other regions. Going forward, the fastest-growing regions in the fan engagement market will be Asia-Pacific and Middle East where growth will be at CAGRs of 24.35% and 23.44% respectively. These will be followed by South America and Africa where the markets are expected to grow at CAGRs of 22.04% and 21.12% respectively.
The top opportunities in the fan engagement market segmented by engagement type will arise in the live video calls segment, which will gain $3.98 billion of global annual sales by 2029. The top opportunities in the fan engagement market segmented by user location will arise in the tier-1 cities segment, which will gain $5.63 billion of global annual sales by 2029. The top opportunities in the fan engagement market segmented by application will arise in the entertainment segment, which will gain $4.06 billion of global annual sales by 2029. The fan engagement market size will gain the most in the USA at $2.98 billion.
Market-trend-based strategies for the fan engagement market include revolutionizing fan engagement through advanced technology, innovative tools revolutionizing fan interactions in sports, strengthening fan relationships through engagement standards, revolutionizing fan experience with cutting-edge technology and enhancing fan engagement in esports through blockchain technology.
Player-adopted strategies in the fan engagement market include focus on strategic partnerships and collaboration to enhance fan experience across social media platforms, venue experience powered by digital storytelling, innovative on-track initiatives and technological advancements to enhance fan engagement through immersive experiences and interactive platforms.
To take advantage of the opportunities, the analyst recommends the fan engagement companies to focus on personalizing fan engagement through technology, focus on enhancing personalization with data-driven tools, focus on building stronger fan relationships through structured engagement, focus on enhancing fan experience through immersive and personalized solutions, focus on leveraging blockchain to enhance fan engagement, focus on live video calls for rapid growth, focus on tier-2-3 cities for expedited growth, expand in emerging markets, focus on expanding digital distribution channels, focus on dynamic pricing strategies, focus on targeted digital campaigns, focus on collaborative partnerships for broader reach and focus on social media personalities for rapid growth.
Major Market Trends
- Revolutionizing Fan Engagement Through Advanced Technology
- Innovative Tools Revolutionizing Fan Interactions in Sports
- Strengthening Fan Relationships Through Engagement Standards
- Revolutionizing Fan Experience With Cutting-Edge Technology
- Enhancing Fan Engagement in Esports Through Blockchain Technology
Key Mergers and Acquisitions
- Brave Bison Acquired Engage Digital Partners
- Patron Technology Acquired Fan Interactive Marketing
Table of Contents
1 Executive Summary
6 Market Characteristics
7 Major Market Trends
8 Fan Engagement Market - Macro Economic Scenario
9 Global Market Size and Growth
10 Global Fan Engagement Market Segmentation
11 Fan Engagement Market, Regional and Country Analysis
12 Asia-Pacific Market
13 Western Europe Market
14 Eastern Europe Market
15 North America Market
16 South America Market
17 Middle East Market
18 Africa Market
19 Competitive Landscape and Company Profiles
20 Other Major and Innovative Companies
23 Key Mergers and Acquisitions
24 Opportunities and Strategies
25 Fan Engagement Market, Conclusions and Recommendations
26 Appendix
Executive Summary
Fan Engagement Global Market Opportunities and Strategies to 2034 provides the strategists; marketers and senior management with the critical information they need to assess the global fan engagement market as it emerges from the COVID-19 shut down.Reasons to Purchase:
- Gain a truly global perspective with the most comprehensive report available on this market covering 15 geographies.
- Understand how the market is being affected by the coronavirus and how it is likely to emerge and grow as the impact of the virus abates.
- Create regional and country strategies on the basis of local data and analysis.
- Identify growth segments for investment.
- Outperform competitors using forecast data and the drivers and trends shaping the market.
- Understand customers based on the latest market research findings.
- Benchmark performance against key competitors.
- Utilize the relationships between key data sets for superior strategizing.
- Suitable for supporting your internal and external presentations with reliable high-quality data and analysis.
Description
Where is the largest and fastest-growing market for fan engagement? How does the market relate to the overall economy; demography and other similar markets? What forces will shape the market going forward? The fan engagement market global report answers all these questions and many more.The report covers market characteristics; size and growth; segmentation; regional and country breakdowns; competitive landscape; market shares; trends and strategies for this market. It traces the market’s history and forecasts market growth by geography. It places the market within the context of the wider fan engagement market; and compares it with other markets.
The report covers the following chapters:
- Introduction and Market Characteristics - Brief introduction to the segmentations covered in the market, definitions and explanations about the segment by engagement type, by user location and by application.
- Key Trends - Highlights the major trends shaping the global market. This section also highlights likely future developments in the market.
- Macro-Economic Scenario - the report provides an analysis of the impact of the COVID-19 pandemic, impact of the Russia-Ukraine war and impact of rising inflation on global and regional markets, providing strategic insights for businesses in the fan engagement market.
- Global Market Size and Growth - Global historic (2019-2024) and forecast (2024-2029, 2034F) market values and drivers and restraints that support and control the growth of the market in the historic and forecast periods.
- Regional and Country Analysis - Historic (2019-2024) and forecast (2024-2029, 2034F) market values and growth and market share comparison by region and country.
- Market Segmentation - Contains the market values (2019-2024) (2024-2029, 2034F) and analysis for each segment by engagement type, by user location and by application in the market. Historic (2019-2024) and forecast (2024-2029) and (2029-2034) market values and growth and market share comparison by region market.
- Regional Market Size and Growth - Regional market size (2024), historic (2019-2024) and forecast (2024-2029, 2034F) market values and growth and market share comparison of countries within the region. This report includes information on all the regions Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa and major countries within each region.
- Competitive Landscape - Details on the competitive landscape of the market, estimated market shares and company profiles of the leading players.
- Other Major and Innovative Companies Details on the company profiles of other major and innovative companies in the market.
- Competitive Benchmarking - Briefs on the financials comparison between major players in the market.
- Competitive Dashboard - Briefs on competitive dashboard of major players.
- Key Mergers and Acquisitions - Information on recent mergers and acquisitions in the market is covered in the report. This section gives key financial details of mergers and acquisitions which have shaped the market in recent years.
- Market Opportunities and Strategies - Describes market opportunities and strategies based on findings of the research, with information on growth opportunities across countries, segments and strategies to be followed in those markets.
- Conclusions and Recommendations - This section includes recommendations for fan engagement providers in terms of product/service offerings geographic expansion, marketing strategies and target groups.
- Appendix - This section includes details on the NAICS codes covered, abbreviations and currencies codes used in this report.
Markets Covered:
1) by Engagement Type: Personalized Messages; Live Video Calls; Master Classes; Other Engagement Types2) by User Location: Tier-1 Cities; Tier-2-3 Cities
3) by Application: Entertainment; Art; Social Media Personalities; Music; Other Applications
Key Companies Mentioned: Meta Platforms Inc. (Facebook); Samsung Electronics Co., Ltd.; Oracle Corporation; SAP SE; Intel Corporation
Countries: China; Australia; India; Indonesia; Japan; South Korea; USA; Canada; Brazil; France; Germany; UK; Italy; Spain; Russia
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets; GDP proportions; expenditure per capita; fan engagement indicators comparison.
Data Segmentation: Country and regional historic and forecast data; market share of competitors; market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Companies Mentioned
Some of the major companies featured in this Fan Engagement market report include:- Meta Platforms Inc. (Facebook)
- Samsung Electronics Co., Ltd.
- Oracle Corporation
- SAP SE
- Intel Corporation
- Cisco Systems, Inc.
- International Business Machines Corporation
- Microsoft Corporation
- Salesforce Inc.
- Genius Sports Limited
- Cue.org
- Fanisko
- Armis
- Broadnet
- Ant Group
- Edison Interactive
- Cortex
- Monterosa
- FanID by Sportradar AG
- LiveLike
- Fanzone
- WSC Sports
- Sports Alliance
- Kaltura
- Patron Technology
- Sportradar
- Sport Buff
- FanThreeSixty
- Many Digital
- Flockler
- NFL
- Sportian
- Seyu
- Blocksport
- Sports Value
- STC Group (Saudi Telecom Company)
- Hisense
- Fanera
- Footballco
- Bet9ja
- NairaBet
- SportPesa
- Betway
- Kikuu
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 302 |
| Published | February 2025 |
| Forecast Period | 2024 - 2034 |
| Estimated Market Value ( USD | $ 6.68 Billion |
| Forecasted Market Value ( USD | $ 44.71 Billion |
| Compound Annual Growth Rate | 20.9% |
| Regions Covered | Global |
| No. of Companies Mentioned | 45 |
