The Latin America, Middle East and Africa Anime Market is expected to witness market growth of 12.2% CAGR during the forecast period (2024-2031).
The Brazil market dominated the LAMEA Anime Market by country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $1.16 billion by 2031. The Argentina market is showcasing a CAGR of 13.1% during 2024-2031. Additionally, the UAE market would register a CAGR of 11.2% during 2024-2031.
The globalization of media consumption, driven by the internet, has profoundly impacted the adoption of anime. International fans can now easily access subtitled and dubbed anime, making it easier for viewers from different countries to enjoy the content in their native languages. Streaming platforms like Netflix and Amazon Prime Video have also increased their offerings to cater to the growing demand, and this has become a staple of these platforms’ catalogs.
The use of anime extends well beyond traditional entertainment mediums. The cultural phenomenon has influenced various other industries and fields of work, including fashion, technology, and marketing. Businesses across various sectors use anime to market products and services, creating commercial campaigns that feature beloved anime characters and themes.
In the MENA region, entertainment streaming is expected to grow from USD 4.7 billion to USD 5.6 billion by 2021, marking a significant increase in digital content consumption. As streaming platforms proliferate, anime content benefits from this trend, with more platforms offering anime series and films in Arabic and other regional languages. The rising demand for digital entertainment and a growing youth demographic in MENA countries are fuelling interest in anime. As a result, anime’s presence on streaming platforms like Netflix, Shahid, and other local services is expanding rapidly. Also, this has already gained significant traction in Brazil, especially among younger audiences. The growing accessibility to streaming platforms in the country, such as Netflix and Crunchyroll, has made them more widely available. The popularity of anime-related conventions and fan events further highlights Brazil’s embrace of anime culture, fostering a strong community of anime enthusiasts. Anime’s cultural relevance in Brazil is growing, with local adaptations of popular series and anime-themed merchandise becoming more common. In conclusion, both MENA and Brazil are contributing to the global rise of this market.
The Brazil market dominated the LAMEA Anime Market by country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $1.16 billion by 2031. The Argentina market is showcasing a CAGR of 13.1% during 2024-2031. Additionally, the UAE market would register a CAGR of 11.2% during 2024-2031.
The globalization of media consumption, driven by the internet, has profoundly impacted the adoption of anime. International fans can now easily access subtitled and dubbed anime, making it easier for viewers from different countries to enjoy the content in their native languages. Streaming platforms like Netflix and Amazon Prime Video have also increased their offerings to cater to the growing demand, and this has become a staple of these platforms’ catalogs.
The use of anime extends well beyond traditional entertainment mediums. The cultural phenomenon has influenced various other industries and fields of work, including fashion, technology, and marketing. Businesses across various sectors use anime to market products and services, creating commercial campaigns that feature beloved anime characters and themes.
In the MENA region, entertainment streaming is expected to grow from USD 4.7 billion to USD 5.6 billion by 2021, marking a significant increase in digital content consumption. As streaming platforms proliferate, anime content benefits from this trend, with more platforms offering anime series and films in Arabic and other regional languages. The rising demand for digital entertainment and a growing youth demographic in MENA countries are fuelling interest in anime. As a result, anime’s presence on streaming platforms like Netflix, Shahid, and other local services is expanding rapidly. Also, this has already gained significant traction in Brazil, especially among younger audiences. The growing accessibility to streaming platforms in the country, such as Netflix and Crunchyroll, has made them more widely available. The popularity of anime-related conventions and fan events further highlights Brazil’s embrace of anime culture, fostering a strong community of anime enthusiasts. Anime’s cultural relevance in Brazil is growing, with local adaptations of popular series and anime-themed merchandise becoming more common. In conclusion, both MENA and Brazil are contributing to the global rise of this market.
List of Key Companies Profiled
- Good Smile Company, Inc.
- Studio Ghibli, Inc.
- Crunchyroll (Sony Pictures Entertainment Inc.)
- Pierrot Co., Ltd.
- Production I.G, Inc.
- Kyoto Animation Co., Ltd.
- MADHOUSE, Inc.
- Progressive Animation Works Co., Ltd.
- VIZ Media, LLC
Market Report Segmentation
By Genre- Action & Adventure
- Sci-Fi & Fantasy
- Romance & Drama
- Sports
- Other Genre
- Merchandising
- Internet Distribution
- Pachinko
- T.V.
- Live Entertainment
- Video
- Movie
- Other Type
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. LAMEA Anime Market by Genre
Chapter 5. LAMEA Anime Market by Type
Chapter 6. LAMEA Anime Market by Country
Chapter 7. Company Profiles
Companies Mentioned
- Good Smile Company, Inc.
- Studio Ghibli, Inc.
- Crunchyroll (Sony Pictures Entertainment Inc.)
- Pierrot Co., Ltd.
- Production I.G, Inc.
- Kyoto Animation Co., Ltd.
- MADHOUSE, Inc.
- Progressive Animation Works Co., Ltd.
- VIZ Media, LLC
Methodology
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